For a $25-million cultural building that hasn't even broken ground, the Midtown Arts and Theater Center Houston is having an amazing season.
First, there was the name change to "the MATCH" — a snappy new acronym to replace the original (and a little generic) "Independent Arts Collaborative" moniker for the new center, which is slated to open on a full city block at Main and Holman in 2015.
As part of their regular First Thursday event, the Mid Main shops and cafes are offering 5 percent of their proceeds to the upcoming MATCH building .
Then, in mid-September, the Fondren Foundation gave a $750,000 grant, which was quickly topped weeks later by a whopping $6 million donation from the Houston Endowment.
This Thursday, the MATCH is getting even more help from the businesses on Mid Main, the two-block corridor that features music venue Continental Club and popular coffee bar/lounge Double Trouble as well as restaurants like Julia's, Natachee's and Monica Pope's Sparrow Bar and Cookshop.
As part of their monthly First Thursday block party, the Mid Main shops and cafes are welcoming the arts center to the neighborhood by offering 5 percent of the proceeds they earn between 5 and 10 p.m. The evening benefit includes free live music, an art opening at Main Street Projects, a mysterious "Create a Match" contest and an exhibit of artwork by Marisa Avelar at My Flaming Heart vintage clothing.
While MATCH is swiftly zeroing in on its financial goal this fall, the building still has $20 million in funding to go. So, if you looking for a night on the town Thursday, be sure to stop the 3600 and 3700 blocks of Main just north of Alabama.