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    Hoffman on the Road

    Ken Hoffman discovers the best burger of his life — and blasts Gordon Ramsay

    Ken Hoffman
    Apr 26, 2024 | 8:59 am
    Gordon Ramsay

    Ken Hoffman felt like an idiot after visiting one of Gordon Ramsay's restaurants.

    Gordon Ramsay/Facebook.

    I didn’t have to travel 5,000 miles to be called “dumb” and an “idiot.” I get plenty of that here in Houston.

    Recently I went on vacation visiting London and Liverpool in England and Hamburg in Germany — the Beatles tour of Europe. Between the historic music sites, I made the rounds of fish and chips, shepherd’s pie, bratwurst, knockwurst, and schnitzel.

    Let me tell you about the absolute best and wurst – and most insulting – things I ate.

    First, the best. And this isn’t just the best thing I ate in Hamburg last week. It’s a Top 10 of all-time for me, and possibly the single most incredibly delicious item I’ve ever eaten. Yeah, that wonderful.

    It was the Dumb Texan burger at The Bird, a few blocks off the notorious Reeperbahn in the St. Pauli district of Hamburg. This is where a wild night of partying turns into hard day drinking. A few minutes’ walk away is the seediest sex-for-sale district in Europe. Hamburg’s walled-off prostitution zone makes Amsterdam’s red light district look like a Junior Miss Pageant.

    What was I doing in this adult “entertainment” area? This is where the Beatles played during their formative years in Hamburg, at clubs like the Kaiserkeller and Indra, both of which are still open. For a Beatles fan, this is where it really began, the group playing six hours a night, seven nights a week before they hit it big, real big, the biggest act in music history.

    This is where a steak and burger restaurant called The Bird opened in 2011. Their steaks are American Black Angus, their burgers are made from premium German beef. A hamburger in Hamburg, I just had to.

    The burgers have peculiar, silly names, like the Fat Stingy Gonzales (guacamole and salsa verde) and the Filthy Harry (bacon and Cheddar cheese).

    And there’s the Dumb Texan. Hey, I’m right here and you’re saying that? The Dumb Texan is 155+ grams of beef – that’s about nine ounces with a fried sunny-side-up egg on top. This was my second visit to The Bird. I had the Dumb Texan back in 2015. It was the first time I ever had an egg on a burger, and that’s how I’ve ordered them ever since – at places that offer fried eggs on burgers.

    Dumb Texan burger The BirdBehold the Dumb Texan.Photo by Ken Hoffman.

    Burgers become art at The Bird. These aren’t the flat, smashed slabs of overdone meat in vogue these days. The Bird’s burgers are thick, plump hunks cooked exactly as you wish and served on an English muffin with lettuce, tomato, and onions on the side. The menu describes my favorite medium rare as “juicy, a pinkish red center that has begun to cook – highly recommended.” Beware if you ask for well done – “you have destroyed a piece of nature and the chef hates you.”

    I’ve eaten a serious lot of burgers. The Dumb Texan is alone at the top of the heap. It has a ton of flavor, it’s cooked perfectly, the English muffin absorbs the overflow juice, and it’s a terrific value at 15.5 Euros ($16.60). I wanna go back.

    Now for the single most awful thing I ate: the Idiot Sandwich at Gordon Ramsay’s Bread Street restaurant on Paradise Street in Liverpool. Paradise Street is a pedestrian zone a few blocks from Mathew Street, home of the Cavern Club where the Beatles played 292 times in the early 1960s.

    Gordon Ramsay idiot sandwichDon't believe the hype.Photo by Ken Hoffman

    The Idiot Sandwich has braised short rib, confit mushrooms, and spiced tomato chutney on grilled sourdough bread. To be honest, I ordered this sandwich because of its name. Turned out, I really was an idiot for buying into obnoxious celebrity chef’s gimmick. It cost 24 English pounds ($30) for a skimpy sliced roast beef sandwich that, despite its frou-frou ingredients, tasted like truck stop food. There’s nothing wrong with truck stop food, I’ve been there, but $30 for the Idiot Sandwich made me feel like one Dumb Texan.

    Gordon Ramsay idiot sandwichThat doesn't look like the advertisement.Photo by Ken Hoffman

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    A Hill Country brewery bash + 8 more Lone Star travel ideas for April

    Amber Heckler
    Apr 2, 2026 | 9:15 am
    Real Ale Brewing
    Courtesy of Real Ale Brewing Company
    Real Ale Brewing Company’s Blanco facility sits in the heart of the Texas Hill Country, about an hour from Austin and San Antonio.

    Adventurers hunting for an excuse to take a road trip around Texas will find many opportunities coming up in April. Houstonians can check out a hidden gem in the Panhandle, visit a Hill Country brewery for its 30th anniversary, head down to the Gulf Coast for a birding festival, or book a dinner reservation at a Fredericksburg hotel's new Southern comfort restaurant.

    Here are CultureMap's top picks for an April vacation around Texas.

    All around Texas

    Everyone is already aware of Buc-ee's gas stations, but in-the-know road-trippers are passing by the famous beaver in favor of nine destination gas stations that make Buc-ee's look basic. Some have been converted into trendy cafes, some are protected historical sites, and others sit empty but make for a great opportunity to practice road trip photography.

    In the Hill Country

    Fredericksburg's award-winning The Albert Hotel has recently opened The Wellhouse, a new restaurant offering a rotating menu of seasonal Southern comfort dishes, cocktails, and (of course) plenty of wine. A few highlights of the current menu include the garlic and brown butter crab claws, the truffle mac and cheese, the Verlasso salmon with roasted smashed Brussels sprouts, and more.

    Blanco-based brewery Real Ale Brewing Co. is celebrating its 30th anniversary with a big bash on Saturday, April 18 from 12-7 pm. The brewery will have 40 beers on tap for guests; numerous new releases, including surprise casks; cocktails; food from Hill Country vendors; and four live music performances. Basic tickets are $11.66 per person, and come with one token for a beer or a non-alcoholic beverage.

    In Central Texas

    The 27th annual Red Poppy Festival is returning to the charming city of Georgetown, a suburb north of Austin, from April 24-26. The annual extravaganza celebrates the city's blossoming poppy season and will feature a special music performance by country duo Maddie & Tae. Visitors can gather around the historic downtown square to check out a classic car show, an artisan vendor market, and more. The festival is free to the public.

    Georgetown Red Poppy Festival Georgetown is known as the "Red Poppy Capital of Texas." Photo by Renee Knapek

    Texas-made spirits brand Senza Maeso is commemorating two years since the opening of its San Marcos taproom with an all-day party on Saturday, April 4. Attendees can expect a local art market, nine live music performances, a photo booth with portraits by Eric Morales, food trucks, and specialty cocktails featuring Senza Maeso Hybrid Spirit.

    In Dallas-Fort Worth

    The new restaurant at the Hall Arts Hotel in Dallas, Astra Kitchen + Lounge, will debut its new "Astra Hour" starting on Thursday, April 9. The new happy hour will serve as a high energy transition "from the office to the weekend" with live DJs and "fun surprises" every week on Thursdays and Fridays from 4:30-8 pm.

    Along the Gulf Coast

    Texas birders are flocking to the South Texas Botanical Gardens and Nature Center in Corpus Christi from April 22-26 for the annual Birdiest Festival in America. The festival will host birding tours and provide educational workshops and many opportunities to observe the city's migratory and native birds. General registration is $40 per person.

    In the Texas Panhandle

    Matador, a tiny town about 80 miles northeast of Lubbock and 290 miles from Dallas, was recently dubbed one of the top under-the-radar rural destinations in America by Airbnb. The first-ever "off-the-map" list features 20 small towns that present new opportunities for tourism. This town in Motley County fits the bill thanks to its rich history, wide open skies, and an undiscovered feel.

    Matador is also conveniently close to Caprock Canyons State Park in Quitaque ,which is known for its roaming bison population and large bat colony. Caprock Canyons has recently unveiled a major 2,200-acre expansion that will bring even more protected land for hiking, biking, horseback riding, bison-watching, and much more.

    Real Ale Brewing
    Courtesy of Real Ale Brewing Company
    Real Ale Brewing Company’s Blanco facility sits in the heart of the Texas Hill Country, about an hour from Austin and San Antonio.
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