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    catching up with hilton carter

    Hilton Carter dishes on his ties to Houston, his recent book, and his new TV show

    Emily Cotton
    May 1, 2024 | 10:30 am

    Don’t call Hilton Carter a “Plantfluencer.” No stranger to indoor plant enthusiasts, the multi-hyphenate author recently dropped his latest of three collections for Target, is a regular television contributor, and has a soon-to-be-released show on the Magnolia Network. I think his over half-a-million Instagram followers will agree that he’s outgrown “Plantfluencer.” Let’s call him what he is now — a Renaissance Man.

    On Friday, April 26, Bree Clarke, owner of The Plant Project, hosted a breezy, courtyard-chic event in honor of the plant stylist extraordinaire. Baltimore-based, Carter is currently on tour to promote the latest of his five books — The Propagation Handbook: A Guide to Propagating Houseplants — and it is delightful. Over 70 attendees enjoyed sips and bites from Fiora’s Bottle Shop while DJ Sage provided a backdrop of soothing music throughout the evening.

    To describe Hilton Carter as “magnanimous” is an understatement. For over an hour, Carter strolled around the courtyard to better engage with the audience while sharing amusing and relatable insights into his trials and tribulations of being a successful “plant-parent.” Warmly recognizing multiple fans from his previous book tour, it’s no small wonder that his following is so strong.

    The event took place at the Montrose location of Clarke’s store, The Plant Project, A Place Where Community and Plants Grow. It’s a beautifully curated plant shop that brings self-care, inclusion, and a love of plants together in a welcoming environment. Clarke opened her first Plant Project in Dallas during the fall of 2020. A Houston location soon followed in July 2021.

    Clarke offers expert advice on plant selection and care, local pick-up and delivery, nationwide shipping, and a variety of hands-on and how-to workshops on everything from repotting and flower arranging to diversity and self-care. She also regularly hosts Plant Pop-Ups in the community and at area farmers markets.

    That work earned Clarke Congressional recognition for The Plant Project as the First Black Woman Owned Plant Shop in Texas. Her inclusive lifestyle brand, The Iman Project, focuses on nourishing relationships and building a diverse community through style and design.

    I sat with “plant besties” Clarke and Carter post-event to chat about what’s most important to them: “community, giving, and sharing.”

    CultureMap: How did this partnership between the two of you come to be?
    Both: Joanna [Gaines]!
    Bree Clarke: It was at “Silobration” a few years ago. [Magnolia’s annual event in Waco, TX.]
    Hilton Carter: She [Joanna] said ‘Hey, there is this girl selling plants in the street!’ I love plant people and decided to roll-up on whoever this person was going to be. I gave her a hug and that was it! For me, in those situations, it’s a kinship between plant lovers, in that sort of sense. Also, an understanding of individuals who look like me. In the space, trying to share that sort of love and support as well. If I was in that situation — there, selling plants — I’d want to see someone there who looks like me.
    BC: In Dallas, I opened up the plant shop because you did not see a Black or Brown person at all. I wrote a blog on April 7, 2020, to focus on Black and Brown plant shops. I found “Plant Chica” in Los Angeles and a few others, no one in Texas — nobody in “our” neighborhood.

    I like my sons’ being able to see something I wasn’t able to see as a little girl. When Hilton goes up there on The Today Show, it just shows it’s available and attainable for everyone — truly plant joy for everyone. You [Hilton] set the road for me, and now I’m allowed to set the road for other people like me — and that’s what it is.

    CM: Do you feel you had an extra boundary as well because you’re a woman?
    BC: I look at color more than I look at sex. It’s so important to see someone who looks like [me]. In 2020 everybody came out as a “plant influencer” or “plantfluencer” and all that jazz. A lot of it was trending and hopping on to a trend, “oh, this is cool, or whatnot.” What I’ve seen with Hilton, it’s something that’s innate. I grew up with plants, he grew up with plants — mine is design and plant love.

    CM: You do a lot of workshops and plant education. Do you think of these as “safe space” workshops?
    BC: I want to educate people more than that. I want people to get in tune with themselves: self-care, plant-care, all being one. Figuring out yourself, going through your seasons — plants are the same: we need to eat, we need water, light, love, to be talked to and whatnot. I teach that part of it — that’s what The Plant Project is. I go to Hilton for the plant education part of it. Taking care of plants is taking care of you.
    HC: Plant-care is self-care.

    CM: To touch on the new book, I love that it’s organized like a textbook. Was that intentional?
    HC: It’s definitely a handbook; it’s formatted to be utilized. Some of my books are more “coffee table books” and are design heavy, leaning more towards pretty pictures and to help you in the process of caring for plants.

    For the most part, I think this book, the ultimate goal is for it to be treated more like a book book. I want these books to become dirt and water stained because people are using them. It’s like a cookbook, you’re always going to come back to it. Something people are going to pull out often, which is the reason I wrote it like I did.
    CM: I can see this living in the kitchen with the cookbooks for sure. That’s where most people tend to do their propagating.
    HC: Yes! Keep it where your sharp shears are!

    CM: You mentioned that you have a pilot coming up. Can we talk about that?
    HC: You can! I don’t know when it’s coming out, but I can say to be on the lookout for it. It’s a good one. It’ll be on the Magnolia Network, Discovery+ and MAX.

    The show is called “The Plant Stylist, with Hilton Carter.” NO! They changed it, it’s called “Planterior with Hilton Carter.”

    BC: He hates being called a “Plantfluencer.”
    CM: I’ve never heard that term, but I don’t like it either.
    HC: It’s just…ugh.
    BC: So many people call him that.
    HC: Write “Hilton doesn’t like to be called a ‘plantfluencer,’ he actually hates it with a passion.”
    CM: I can put that in the article.
    HC: Thank you!
    CM: “Not one to be mistaken for a ‘plantfluencer,’ Hilton Carter…”
    HC: Great!
    BC: I think people are recognizing you more now on the styling side.
    HC: I would hope! But, yeah, I don’t know when it’s coming out, but soon.

    CM: This is your fifth book, any plans for a sixth?
    HC: I have a sixth book coming out.
    PUBLICIST: Bree has a book coming out.
    CM: Do you?!
    BC: Yes. It’s called “The Plant Project.”
    HC: What’s the release date?
    BC: I don’t have a release date. I can’t really say anything except for the name and that it’ll be out in about 8-9 weeks.
    CM: Can you give us a theme for the book?
    BC: It’s about community, plants, and self-growth. The Iman Project and The Plant Project have always been about self-growth, workshops and creating a space for everyone — no matter your background, race, religion or style. I wanted to share plant growth with self-growth and have different things hand-in-hand while doing those. It’ll have workshops, DIY, not only plants, but flowers as well.
    CM: Cut flowers?
    BC: Yes, but flower bouquets and things.

    CM: Speaking of bouquets: Hilton, in your new handbook, you have a section on propagating entire bouquets. It never occurred to me that plants can be propagated together — that’s really cool.
    HC: Awesome! I think you should try it! The goal of the book is to spark some inspiration around not just propagation, but in ways you possibly haven’t done before.

    Hilton Carter The Plant Project

    Photo by Michelle Robertson

    Bree Clarke and Hilton Carter addressed the crowd.

    Run, don’t walk to get your copy of Hilton Carter’s The Propagation Handbook: A Guide to Propagating Houseplants.

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    Compound Returns

    Houston building's restoration balances modern touches with historic details

    Emily Cotton
    May 29, 2026 | 12:45 pm
    Commercial Bank Building 917 Franklin
    Courtesy of NewForm Real Estate
    The 1904 Commercial National Bank building has undergone an extensive restoration by NewForm Real Estate.

    An undisputed downtown darling of Houston’s early skyline shines once more, thanks to a yearslong, multimillion dollar restoration project. Chipping away a not-so-sensitive 90s renovation, the Commercial National Bank building at 917 Franklin Street has been returned to its former architectural vernacular, while simultaneously appealing to the modern gaze.

    Completed in 1904, the six-story building stands at the prominent intersection of Main and Franklin streets, an area that served as the center of Houston’s financial activity from the turn of the 20th century through the Great Depression. Often regarded as the heart of early banking and commerce in Houston, the district remains one of the city’s most historically significant urban environments.

    The Commercial National Bank Building is designated a City of Houston landmark and is a contributing structure within the Main Street Market Square Historic District, which is listed on the National Register of Historic Places. The building is one of only two remaining structures designed by architecture firm Green and Svarz.

    The restoration is a continuation of the Main & Co. development by NewForm Real Estate. Stretching from Commerce to Franklin Streets, Main & Co. includes the Raphael and Dorrance buildings at 110 and 114 Main Street — the Dorrance building being the second remaining design by Green and Svarz.

    Interestingly, what sets Main & Co. apart from other developments is that the restoration of all three buildings has been a labor of love. NewForm Real Estate president Dan Zimmerman purchased the first building after a trip to New York in 2010, and the rest — as they say — is history.

    “I fell in love with the building just because of its history and its charm,” Zimmerman tells CultureMap. A nightclub on the first floor paid the rent, while Zimmerman and his now wife built and occupied a third floor loft space.

    “We literally lived downtown, on top of a bar, which was fun before we had kids. Over the course of that project, I got to know my neighbors, and that’s how I came to buy the other two buildings in 2016.”

    During the restoration of those two buildings, Zimmerman met and “courted” the owner of the Commercial National Bank building. It took four or five years, and when it came time to sell, Zimmerman was the logical — and trusted — choice.

    “It was a much lighter lift than phase one of Main & Co., which was a shell when I bought it,” he explains. “It had a lot of the bones, it just needed — I don’t want to say a facelift, because it was some pretty major work — but it wasn't a gut job, so to speak. We just brought it up to the level we did the other buildings."

    Zimmerman enlisted interior designer Margaret Naeve and, together with Andres Construction, revitalized the lobby, corridors, restrooms, and first floor anchor space that is now intended as a restaurant.

    "The lobby we kind of brought back to its original grandeur, with a bit more modern style. We brought in plaster workers, we brought in terrazzo workers, we brought in marble workers — we really brought it back,” Zimmerman says. “The materiality is the same, but the composition is a little different. It doesn't look like an old time capsule. In some of these restorations, they like to turn the clock back and make it look just like it did originally. In this particular instance, we wanted to make sure people knew it was modern. Because it's modern with the original stuff, to respect the original materials and use that language throughout the building."

    When it came time to choose a designer to help guide the extensive restoration, Zimmerman didn’t need to look too far. Interior designer Margaret Naeve’s former M.Naeve offices at Main & Co. perfectly embodied the historically modern aesthetic he was looking to implement next door.

    ”Projects like this are incredibly fulfilling because you’re working with something that already has a soul and a history,” Naeve tells CultureMap. “There’s a sense of discovery that happens over time as original details begin to reveal themselves. It never felt like creating something entirely new, but rather thoughtfully editing and layering the building back into relevance in a way that still honored its character.”

    The result is a fresh space that takes complete ownership of the original source material, while introducing modern elements that resist feeling forced or anachronistic. The restored brick-and-limestone façade and dramatic, curved-bay corner entrance give way to a light-drenched lobby complete with brass-inlaid terrazzo floors, restored plaster walls, dentil moldings, and a full view of the brass elevator doors.

    “The lobby was my favorite part of the project because it really sets the emotional tone for the building,” says Naeve. “We wanted it to feel restrained and timeless while still bringing in a sense of warmth and atmosphere. Restoring the original plaster detailing and moldings while layering in more contemporary elements created a really beautiful tension between old and new, which is always something I’m drawn to.”

    Original wood and marble flooring continue throughout most of the upstairs, where exposed brick envelops updated office suites with new lighting and audio-visual infrastructure, kitchenettes, and modern bathrooms that utilize marble countertops and unlaquered brass fixtures to partner perfectly with the restored materials seen throughout the building.

    “One of the most rewarding parts of the process was uncovering original architectural details that had been hidden over decades of renovations and modifications,” says Naeve. “Those discoveries always influence the direction of the interiors because the building begins to tell you what should stay quiet, what should become more pronounced, and where restraint is more powerful than over-designing a space.”

    Over the years, the Commercial National Bank building has been home to the original offices of Baker-Botts, Western Union, and — perhaps most notably — William Marsh Rice, founder of Rice University, who maintained offices on the third floor. Following his death, the first offices of Rice Institute occupied part of the sixth floor until 1926.

    “Historic buildings give a city depth and memory. They tell stories through scale, materials, imperfections, and craftsmanship in a way that newer buildings often cannot,” says Naeve. “In Houston especially, where so much changes so quickly, preserving these structures creates a stronger connection to the city’s identity and allows history to remain part of everyday life.”

    The restoration happily coincides with the new Main Street Promenade project that Downtown Houston+ has been preparing in time for the FIFA World Cup. Now dedicated to pedestrian and light rail, the tree-lined promenade will see the addition of enclosed patio spaces that will service the ground floor occupants of Main & Co. Current occupants include Liv Houston, Distrito Federal, Thai Cafe, and the very popular coffee shop The Fifth Vessel.

    Those familiar with downtown will recognize the 7,000-square-foot mural that decorates the Main & Co. parking garage on Commerce Street. The mural, by Houston artist DUAL, titled “Produce Row,” was completed in 2018 and pays homage to Commerce Street’s history as the site of Houston’s first farmer’s market in the 1870s.

    It will please art lovers to know that Main & Co.’s commitment to public art continues into the lobby of the Commercial National Bank Building. As with any project of this scale, budgets are tight, so Zimmerman borrowed works from his family’s personal collection for this project. Astute Houstonians have undoubtedly viewed some of this collection at the city’s beloved La Colombe d’Or Hotel in Montrose, which the Zimmerman family also owns.

    Works by Joanna Ference and Guy Van den Bulcke receive pride-of-place, while a limited-edition Picasso print hangs in the magnificent marble stairwell just off the lobby.

    “We didn’t have the budget to acquire new art, and every time I try to acquire new art, it’s kind of silly anyway because we have so much and have relationships with these artists,” explains Zimmerman. “These particular pieces we ended up finding in our private collection, and they fit, so we just hung them, and they look great. That was a collaboration with Margaret, and of course, we’d discuss everything and go back-and-forth, but we just have such a wonderful art collection that’s constantly growing and changing anyway.”

    Danielle Rothchild and Thomas Metz of Stream Realty are leasing available office spaces throughout Main&Co. Street-level retail space totaling approximately 3,390 square feet, ideal for a restaurant concept, is represented by Abby Hawkins and Gideon Perritt of Rebel Retail Advisors.

    Commercial Bank Building 917 Franklin

    Courtesy of NewForm Real Estate

    The 1904 Commercial National Bank building has undergone an extensive restoration by NewForm Real Estate.

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