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    Live on the Bright Side

    Family comes first at this new master-planned community just west of Houston

    CultureMap Create
    Apr 17, 2024 | 12:00 pm

    The term "family-friendly" gets tossed around a lot, but there couldn't be a better descriptor for Emberly, a 933-acre master-planned community in flourishing Fort Bend County, just southwest of Houston.

    What other neighborhood plans holiday events like Brunch with Santa and a Fourth of July party, where everyone is welcome and life-long friendships are formed? You'll find all this and more at Emberly — here's a peek at what's waiting:

    Emberly living

    With homes priced from the $200s-$500s and a range of floorplans, options, and elevations, you’ll get a home in which you’ll love making memories.

    The homes here are built with an eye toward the future, offering home automation packages with state-of-the-art wiring for powerful internet speeds. You can even turn on lights, open door locks, and turn up the thermostat through your mobile device!

    A future Amenity Village will include a clubhouse, resort-style pool, playground, dog park, water park/splash pad, pickleball courts, and the neighborhood's own town square.

    The innovative Lamar Consolidated ISD puts students first, with campuses designed for smaller enrollments and sixth grade-only schools. The district was one of only 10 districts with enrollments above 25,000 to receive an A rating from the Texas Education Agency in 2021.

    The visionary behind it all

    Starwood Land is a nationally renowned residential real estate investment firm focused on land acquisition, development, and financing.

    Since its inception in July 2007, Starwood Land has sold more than 44,000 lots in over 90 communities in 11 states, and has developed and sold more than $2.5 billion of residential land and homesites.

    Partnering with Starwood Capital Group, one of the world’s premier real estate investment firms, Starwood has invested more than $1 billion in superior residential communities throughout the United States.

    Take a tour

    Find out more about Emberly here, and then bring the whole family when you come see it for yourself.

    Emberly

    Rendering courtesy of Emberly

    A waterpark/splash pad is coming soon.

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    housing boom

    Houston booms as No. 2 market for new home construction in the U.S.

    Amber Heckler
    May 26, 2026 | 3:30 pm
    New residential construction home framing against a blue sky
    Getty Images
    Dallas has the highest concentration of new home development in the nation.

    Houston's real estate market is getting hotter and hotter: A new housing report from ConsumerAffairs has revealed Houston is home to the second-highest concentration of new home development in the nation. Over 9,000 new residential building permits were issued citywide in the first two months of 2026 alone.

    The research team at ConsumerAffairs analyzed data on new building permits and new construction home sales across 150 of the largest U.S. metropolitan areas in January and February of 2026. Cities were scored using two equally weighted metrics: total new residential building permits (sourced from the U.S. Census Bureau’s Building Permits Survey) and total new construction home sales (sourced from Zillow) during the two-month period.

    Texas is home to four of the top 10 cities with the highest rates of new home construction, and Dallas booted Houston from the top spot down to No. 2, with Austin (No. 7) moving up the ladder and San Antonio slipping into 10th place.

    The report found 9,239 new building permits were issued and 3,535 new construction homes were sold across January and February in Houston. Only New York City and Dallas have issued more permits than Houston, but the city still holds the top spot for the highest number of new-build homes sold during the two-month stretch.

    The Houston-Pasadena-The Woodlands metro additionally ranks No. 2 for new home construction in a separate ranking across the biggest U.S. metros. Nearly 66,000 new residential units — single-family homes, apartments, and condos — were authorized in the greater Houston area in 2024.

    Dallas overtakes Houston for the most new home construction
    Dallas led the nation with the highest concentration of new home construction, the report found. Over 11,000 new building permits have been issued in Dallas during the first two months of 2026, and 3,009 newly built homes were sold during the same period.

    ConsumerAffairs said Dallas City Council has spent the last year making changes to residential housing codes to fight the city's housing shortage, thus driving the boom in new housing development.

    "Previously, buildings with more than two residential housing units had to comply with the International Building Code, adding obstacles and costs for developers," the report said. "The revised code allows buildings with up to eight units to be constructed with looser regulations."

    The top 10 U.S. cities building the most new homes in 2026 are:

    • No. 1 – Dallas
    • No. 2 – Houston
    • No. 3 – New York City
    • No. 4 – Phoenix
    • No. 5 – Atlanta
    • No. 6 – Los Angeles
    • No. 7 – Austin
    • No. 8 – Washington, D.C.
    • No. 9 – Charlotte, North Carolina
    • No. 10 – San Antonio
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