Ever wonder why Drake, Brad Pitt, Tom Cruise, Angelina Jolie, and Swedish royalty always look so fresh and glowing? It could be their mattress. Although the complete list of A-list customers is a closely guarded secret, they are reportedly a few who have bought luxe European brand Hästens' splurge-worthy mattresses, which begin at an indulgent $30,000.
Hästens made headlines when they opened their newest outpost in River Oaks District in March, and now the 172-year-old Swedish bedmaker has debuted the Grand Vividus bed set, which retails for a jaw-dropping $1 million — yes, it's the one Post Malone name checked in "Wasting Angles."
Created in collaboration with internationally acclaimed designer Ferris Rafauli, the River Oaks District showroom is the first in North America to carry the brand's most opulent and expensive product to date.
The River Oaks District showroom is the first in North America to carry the bed.Photo courtesy of Hästens/Instagram
Photo courtesy of Hästens
The Grand Vividus bed set in North America retails for a staggering $1 million.
Handcrafted in Sweden, Hästens beds are made with all-natural cotton, wool, flax, and horsetail hair — all Hästens' horsetail hair is ethically and sustainably sourced during the grooming process, they say.
What makes the Grand Vividus collection different is the headboard, which is upholstered in ultra-soft mohair and padded with horsetail hair. In press materials, Hästens touts that it features the finest leather, polished wood, suede, and brass detailing while offering four color choices: Black Shadow, Phantom Charcoal, Natural Shale, and Traditional Blue.
The Grand Vividus mattress is available in soft, medium, and firm tensions and contains a much higher volume of hand-layered horsetail hair, cotton, wool, and flax than a standard Hästens mattress.
Bradley Belen, managing director of Hästens for MadaLuxe Group's home division, says the typical Hästens customer prioritizes health and is willing to invest in it, no matter the cost.
"The perfect night's sleep is really important in achieving optimal health. From the physical benefits to the mental benefits, sleep is one commodity you can't afford to go without. The foundation for a great night's sleep starts with the right mattress and the right pillow. It's now cool to prioritize bedtime," Belen says. "Gone are the days of 'I'll sleep when I'm dead.' That's why several of the world's top-performing entrepreneurs, investment professionals, health professionals, artists, and athletes sleep on a Hästens mattress."
The Grand Vividus bed set in charcoal. Photo courtesy of Hästens
When asked how many $1 million bed sets the 3,000-square-foot boutique expects to sell, Belen says he is confident in its Houston customer base.
"Business has been great since opening our River Oaks District showroom in March. Many of our customers are investing in their first Hästens mattress," says Belen. "The Grand Vividus is our most elevated and exclusive collection to date, and we are proud to carry the only bed set in North America. There's been a lot of excitement around the vast product line, including the Grand Vividus. We're confident the bed set will be well-received by the Houston community."
