lizzo loves houston
Global star Lizzo gives back to her Houston hometown in big Juneteenth fundraising campaign
Rapper, singer and card-carrying Houstonian Lizzo dropped some news on Monday, June 19, and — to borrow the title of her last album — it is special.
In tribute to Juneteenth, the global superstar announced the details of her Fourth Annual Juneteenth Giveback Campaign with Propeller, a digital marketing platform at the intersection of culture and social impact, designed to help nonprofits connect with this next generation of supporters.
After a hugely successful 2022 Propeller campaign that saw Lizzo’s fans take over 100,000 actions and raise nearly $125,000 on behalf of Black-led grassroots organizations and Planned Parenthood, Lizzo is asking her fans to support five non-profit organizations close to her heart: University of Houston (where she attended), Black Girls Smile, Sphinx Music, Marsha P. Johnson Institute, and Save Our Sisters United.
When they do that, fans automatically enter to win two VIP weekend passes to Japan’s Fuji Rock Festival ‘23 to see her perform live, along with round-trip travel and accommodations.
“As a proud Houstonian, it has been an honor to be able to celebrate Juneteenth in a real way by giving back to Black businesses and organizations,” Lizzo said in a statement. “For the past three years, thanks to your donations and participation, we’ve been able to bless so many people with much needed resources. On this fourth year, we are doing it bigger and better than ever before!”
“Lizzo is a shining example of a superstar who authentically uses her platform for good,” says Propeller founder & CEO Brandon Deroche. “Propeller is honored to partner with her again on her Fourth Annual Juneteenth Giveback. The fact that she is not only doing such an exciting campaign with us, but also donating the entirety of her Elevate Prize Catalyst Award to the non-profit organizations involved, is a true testament to her dedication to activism.”
In addition to encouraging her fans to support these organizations through the campaign with Propeller, Lizzo was recently honored with The Elevate Prize Foundation’s Elevate Prize Catalyst Award in recognition of her commitment to social justice, driving positive change, and using her platform to amplify the work of other activists.
She was awarded $250,000, and is donating the entirety of the prize to the five non-profit organizations involved in this campaign.
“We are thrilled to support Lizzo in shining a light on these remarkable organizations, each of which are perpetuating a message of racial justice and equality,” said Carolina García Jayaram, CEO of The Elevate Prize Foundation. “Lizzo never ceases to use her powerful platform to lift up others – a true embodiment of what the Elevate Prize Catalyst Award is all about.”
Local fans last screamed for their hometown hero in person during a huge homecoming in 2022.