WHY DIDN'T WE THINK OF THAT?

Inventor of magnetic collar stays celebrates Shark Tank appearance during visit to M Penner

05.22.11 | 01:30 pm

One night, Jonathan Boos was running late for dinner with his wife and threw on a shirt with a collar that flared out so wide that it looked like he could have played John Travolta in Saturday Night Fever. Boos couldn't find another shirt to wear, so he fashioned paper clips and small magnets into a couple of collar stays that solved the problem.

Boos, 36, has transformed those makeshift magnetic Power Stays into a million dollar business called Würkin Stiffs that landed him on Friday night's episode of Shark Tank, the ABC show in which entrepreneurs present their ideas to a team of high-powered venture capitalists in search of financing.

The Florida inventor traveled to Houston to watch the episode with friends Murry and Karen Penner at their clothing store, M Penner, along with a slew of the Penner's customers and friends.

The Penners befriended Boos during his first appearance at The Collective menswear trade show in New York in January, 2007, and were taken by his invention. "I'm a gadget person and it's such a unique item," Karen Penner explains. "And it was about that time that men were really getting tired of dressing sloppy. It seemed like a good way to pay attention to looking neat. Our store is the anti-grunge." 

Penner notes that the stays, which retail for $40 for a six-pack, have sold well at the store because they make a great gift. Boos also has collar stays emblazoned with the likeness of Elvis Presley or Muhammed Ali ($45 for a set of two) as well as fashion cufflinks and collar stays made for polo shirts.

On the show, Boos asked for for $85,000 for a 10 percent stake in his company. Through a series of complicated negotiations, he agreed to an offer of $100,000 for a 20 percent stake from show regulars Barbara Corcoran and Daymond John. But since the show was taped last November, Boos decided to walk away from the deal because of differing opinions about how to expand the business.

But Boos said he didn't regret being on the show. "It was a great experience. I wouldn't have changed it for the world," he said, noting that it helped him to sharpen his skills and define what he wants the company to be.

Comments
blog comments powered by Disqus
News_Karen Penner_Jonathan Boos_May 2011
Photo by Clifford Pugh
Karen Penner, left, Jonathan Boos
 
News_Wurkin Stiffs_Power Stays_Jonathan Boos_May 2011
Courtesy of Wurkin Stiffs
Boos' Power Stays
 
Featured CultureLists
Your Friends Who Like CultureMap
CITY GUIDE
The BEST of what Houston has to offer as selected by the editors of CultureMap
Select one or more categories
Type in your location
or
Explore Houston

Vote Now
ACL or Summer Fest: Which is Best?

The lineups are in. Who do you think has the state's best music fest?

Austin photo: Event_Snoop Dogg_Poster
INSIDERS ARE THE FIRST TO KNOW BREAKING NEWS, SPECIAL OFFERS AND THE DAY'S EVENTS
 
  • Please enter a valid email address.
  • Please select at least one list.
We will not share, trade, or sell your email address