Lawndale Art Center opening reception: Time Front by Lauren Moya Ford
Lawndale Art Center presents Lauren Moya Ford's installation Time Front opening Dec. 13, 2-4 p.m., with an artist talk beginning at 2 p.m. Time Front uses sign painting techniques typically used for window sign advertising, known as "window splash," on Lawndale's Main Street windows. Using time-based terms ubiquitous in public advertising — now, soon, never, always and forever — on each window, the painting suggests an immediate sense of promise, contract and urgency between the buyer/viewer and the seller/establishment.
Though Moya Ford borrows from the language of public advertising, the terms gain a poetic character when removed from their corollary sales and products that leaves their interpretation and meaning more open and adaptable.
Un view through Jan. 10, 2014.