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    Hang Ten Gallon Hat

    Beachy new bar with retro cowboy vibe surfs into Memorial

    Eric Sandler
    Nov 24, 2020 | 10:25 am

    Memorial has a nice place for cocktails, comfort food, and live music. Cowboy Surfer recently opened near Memorial City Mall at 827 Frostwood Dr.

    The project unites three friends: local attorney Jim Jard; designer Carl Eaves, who is also a partner in local restaurant group F.E.E.D. TX; and Jack Massing, one half of Houston's celebrated duo The Art Guys. Together, they're paying homage to an era in the ’60s when cowboys in California, Texas, and Florida took to the waves.

    Eaves' design for the intimate, 1,850-square-foot space mixes ocean-inspired hues with a yellow tone meant to evoke the desert. Massing has curated a selection of memorabilia, posters, and records on the walls from artists such as Kenny Braun, Geoff Winningham, Jack Thompson, Mark Seliger, and Carlos Hernandez.

    “This bar has been a long time coming. There’s certainly a lot of thought and passion behind it," Eaves said in a statement. "Meanwhile, it’s meant to be an uber casual, laid-back respite from the hectic Houstonian life. Our hope is that people walk in, let out a sigh of relief and bask in the intimate environment."

    If the name sounds familiar, F.E.E.D. once planned to open a bar, restaurant, and live music venue called Surfing Cowboys in Garden Oaks/Oak Forest. Ultimately, the project never came to fruition, and this new bar is a more intimate, focused version of the idea.

    Although Cowboy Surfer isn't currently hosting live music, it eventually plans to invite bands for weekly performances. The bar features what's described as state-of-the-art sound and lighting system.

    “No matter how small or large the name of the act, we want people to know that the musicians at Cowboy Surfer are hand-picked for their talent," Jard said. "The public can always expect a good show. Musicians, on the other hand, can expect an environment designed for them to be appreciated.”

    To drink, choose from a short list of wines by-the-glass, a range of craft and macro beers, or an extensive selection of cocktails that are divided into "Cowboy," "Surfer," and "Classic" sections. Highlights include a frozen margarita made with Big Red soda, a variation on a classic Dark and Stormy, and the Baja Beach Beer, a vodka cocktail topped with beer.

    Chef Lance Fegen, one of Eaves' partners in F.E.E.D. TX, created a tidy menu that includes a cheeseburger, Texas chili, and slices of pepperoni pizza. A kale and Brussels sprouts salad is the slightly healthier selection.

    For now, Cowboy Surfer will operate at 50-percent capacity by limiting admittance to 50 people. The bar opens at 4 pm daily, including on Thanksgiving.

    The bar at Cowboy Surfer.

    Cowboy Surfer interior
    Photo by Carla Gomez
    The bar at Cowboy Surfer.
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    news/restaurants-bars
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    Coming soon to Fredericksburg

    Houston restaurant vet serves up Roman-style eatery in the Hill Country

    Brandon Watson
    Dec 26, 2025 | 3:30 pm
    Bottega Salaria Fredericksburg
    Photo courtesy of Bottega Salaria
    Valerio Lombardozzi is opening Bottega Salaria in the former home of La Bergerie.

    Valerio Lombardozzi’s culinary career has taken him to the world’s finest kitchens, including restaurants owned by icons like Alain Ducasse, Giorgio Locatelli, and Joël Robuchon. In Houston, he led La Table and Tavola, where he earned a reputation for being one of the city's most engaging front of the house personalities.

    But his latest project might be his biggest accomplishment yet. The hospitality veteran is opening Bottega Salaria, a homey Italian osteria and artisan market, in the former home of La Bergerie at 312 E Austin St in his adopted home of Fredericksburg.

    Lombardozzi says the restaurant, expected to arrive in winter 2026, fills a gap in the Hill Country dining scene, but, more importantly, it's a reflection of his personal history and time spent working at his family’s restaurant in Rome.

    “[It’s about] where I grew up, how I grew up, and how I eat,” he shares.

    The three-concept experience is inspired by Italy’s Via Salaria, the ancient route Italians used to transport salt from the Adriatic Sea to Rome. The menu acts as a sort of travelogue, borrowing from the different cultures along the road, and the way village fishermen and shepherds ate.

    Lombardozzi is quick to say he didn’t want to open a chef-driven restaurant. Instead, the osteria will serve traditional Roman staples such as cacio e pepe, amatriciana, carbonara, saltimbocca with sage and prosciutto, and branzino carved tableside.

    “I was one of the last to be exposed to the old generation of professionals who knew how to carve elegantly for the guests,” he says.

    The adjacent bottega will stay open during restaurant hours, offering fresh pasta made on-site, house-made sauces, imported Italian pantry items, cheeses, salumi, breads, and biscotti. Patrons will be able to shop for individual items or put together custom gift baskets.

    Outdoors, La Fraschetteria will debut a new hospitality experience in the U.S. The self-guided experience invites diners to grab wine directly from garden shelves, gather a spread of meats, cheeses, bread, or pasta, and linger around long communal tables lit by string lights.

    Keeping the chit-chat going will be a thoughtful beverage program anchored by a primarily Italian wine list and imported beer. Lombardozzi says the cocktail menu might be a surprise, offering only gin and tonics, spritzes, and negronis. The latter has been made into a game where diners roll dice to determine the evening's combination of gin, vermouth, and bitters.

    After dinner, guests can select an amaro from a rolling cart, sip grappa and limoncello, or sip a neat whiskey.

    Lombardozzi shares that he wants Bottega Salaria to be just as comfortable for Fredericksburg locals as it is for destination travelers. Beyond daily service, Bottega Salaria plans community events such as garden wine nights with live music, Sunday movie nights, and hands-on cooking classes.

    The space is designed for ease with a warm palette combining olive green and pomegranate reds. The decor blends heritage and modernity, bringing in objects like antique mirrors, plates, custom-made lamps, and even old tablecloths and curtains for an Old World feel.

    "We’re not just opening a restaurant,” Lombardozzi says. “We’re creating a gathering place. A home for everyone who loves Italian food, culture, and the joy of sharing a meal with others.”

    italian cuisinewinefredericksburghill countryopeningsnews-you-can-eat
    news/restaurants-bars

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