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    Pub Fiction Reopens

    Sneak peek: After renovations, Midtown sports bar offers a bigger patio and more places to party

    Eric Sandler
    Aug 15, 2016 | 3:00 pm

    After three months of renovations, Pub Fiction reopens this week with new features designed to ensure it wins over a new generation of fans.

    The changes to the popular Midtown sports bar resemble the transformation that turned sister concept Celtic Gardens into Irish Cowboy earlier this year. Just as the Salt N Pepper Group, the company that owns both concepts as well as 3rd Floor, Beer Market Co., and others, aimed to maintain Irish Cowboy's status as one of Midtown's most popular bars with those renovations, marketing and product director Daut Elshani tells CultureMap that the changes at Pub Fiction are designed to attract millennials who may not be familiar with the bar.

    A massive, 5,000-square foot patio highlights the changes. Carved out of the former parking lot, the new space features landscaping, TVs, and a dedicated bar. The patio helps Pub Fiction match the current trend for bars to offer more outdoor space — just consider the popularity of places like the Dogwood, Axelrad, Eight Row Flint, and the recently opened Kirby Ice House — as well as establish direct connections with its sister concepts Irish Cowboy (via a new gate) and 3rd Floor (via a stairwell).

    Inside, the changes are equally extensive. In place of the old bar along one wall, a brand new, U-shaped bar near the entrance provides service both inside and outside. The “private bar” in the back has been removed to open up the main room. New booths and high-top tables offer more seating options. Reclaimed wood, which has become a signature of Salt N Pepper concepts ranging from Irish Cowboy to downtown spots Boots 'n Shoots and The Moonshiners, adorns the walls and ceiling.

    After the games are over on Friday and Saturday night, those new booths will allow Pub Fiction to capture a bit of a nightclub vibe. While it won’t mimic the over the top atmosphere of places like Clé and VrSI, the music will turn up and bottle service will be available.

    The tiny smokers patio has been replaced with a private room that’s been opened up to allow occupants a view onto Hadley Street. Flat screen televisions, a projector, and a private bar make the space a good fit for both corporate events and private parties.

    With food service until 11 pm every day, Pub Fiction could even serve as a late night dinner option during the week. A new menu offers both additional healthy items like salads and wraps and more gluttonous options like a burger that uses two grilled cheese sandwiches as buns, and a friendly peanut butter and jelly sandwich. Popular items from the old menu like the fish taco remains. The 24 beer taps that will include more craft options with the expected macro brews.

    Even before it opens, the new space has won fans. An Aggie alumni group has agreed to make Pub Fiction its official game watching home for the next three years, which could bring as many as 600 people to the bar on game day. In addition, Elshani says he hopes to announce the plans for joint Pub Fiction-3rd Floor-Irish Cowboy Super Bowl-related parties soon.

    With its new patio, upgraded interior, and more food, Pub Fiction looks poised to remain one of Midtown's most popular destinations.

    Pub Fiction now features a 5,000-square foot patio.

    Pub Fiction patio
    Photo by Eric Sandler
    Pub Fiction now features a 5,000-square foot patio.
    cocktailsnews-you-can-eatnightlifedrinksdinnercraft-beer
    news/restaurants-bars

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    Coming soon to Fredericksburg

    Houston restaurant vet serves up Roman-style eatery in the Hill Country

    Brandon Watson
    Dec 26, 2025 | 3:30 pm
    Bottega Salaria Fredericksburg
    Photo courtesy of Bottega Salaria
    Valerio Lombardozzi is opening Bottega Salaria in the former home of La Bergerie.

    Valerio Lombardozzi’s culinary career has taken him to the world’s finest kitchens, including restaurants owned by icons like Alain Ducasse, Giorgio Locatelli, and Joël Robuchon. In Houston, he led La Table and Tavola, where he earned a reputation for being one of the city's most engaging front of the house personalities.

    But his latest project might be his biggest accomplishment yet. The hospitality veteran is opening Bottega Salaria, a homey Italian osteria and artisan market, in the former home of La Bergerie at 312 E Austin St in his adopted home of Fredericksburg.

    Lombardozzi says the restaurant, expected to arrive in winter 2026, fills a gap in the Hill Country dining scene, but, more importantly, it's a reflection of his personal history and time spent working at his family’s restaurant in Rome.

    “[It’s about] where I grew up, how I grew up, and how I eat,” he shares.

    The three-concept experience is inspired by Italy’s Via Salaria, the ancient route Italians used to transport salt from the Adriatic Sea to Rome. The menu acts as a sort of travelogue, borrowing from the different cultures along the road, and the way village fishermen and shepherds ate.

    Lombardozzi is quick to say he didn’t want to open a chef-driven restaurant. Instead, the osteria will serve traditional Roman staples such as cacio e pepe, amatriciana, carbonara, saltimbocca with sage and prosciutto, and branzino carved tableside.

    “I was one of the last to be exposed to the old generation of professionals who knew how to carve elegantly for the guests,” he says.

    The adjacent bottega will stay open during restaurant hours, offering fresh pasta made on-site, house-made sauces, imported Italian pantry items, cheeses, salumi, breads, and biscotti. Patrons will be able to shop for individual items or put together custom gift baskets.

    Outdoors, La Fraschetteria will debut a new hospitality experience in the U.S. The self-guided experience invites diners to grab wine directly from garden shelves, gather a spread of meats, cheeses, bread, or pasta, and linger around long communal tables lit by string lights.

    Keeping the chit-chat going will be a thoughtful beverage program anchored by a primarily Italian wine list and imported beer. Lombardozzi says the cocktail menu might be a surprise, offering only gin and tonics, spritzes, and negronis. The latter has been made into a game where diners roll dice to determine the evening's combination of gin, vermouth, and bitters.

    After dinner, guests can select an amaro from a rolling cart, sip grappa and limoncello, or sip a neat whiskey.

    Lombardozzi shares that he wants Bottega Salaria to be just as comfortable for Fredericksburg locals as it is for destination travelers. Beyond daily service, Bottega Salaria plans community events such as garden wine nights with live music, Sunday movie nights, and hands-on cooking classes.

    The space is designed for ease with a warm palette combining olive green and pomegranate reds. The decor blends heritage and modernity, bringing in objects like antique mirrors, plates, custom-made lamps, and even old tablecloths and curtains for an Old World feel.

    "We’re not just opening a restaurant,” Lombardozzi says. “We’re creating a gathering place. A home for everyone who loves Italian food, culture, and the joy of sharing a meal with others.”

    italian cuisinewinefredericksburghill countryopeningsnews-you-can-eat
    news/restaurants-bars

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