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ready for some football

College Football Championship weekend kicks off in Houston with free concerts, events, and more

Steven Devadanam
Jan 4, 2024 | 5:25 pm

America's eyes will be on Houston on Monday, January 8, as the city hosts the College Football Playoff National Championship game at NRG Stadium, broadcast live on ESPN. Houston, notably, scores the championship game as the College Football Playoffs toast 10 years.

The game sees No. 1-ranked Michigan Wolverines — who bested Alabama in the Rose Bowl — face off with the No. 2-ranked Washington Huskies, who just broke UT fans' hearts after beating the Longhorns in the Sugar Bowl.

While swarms of Wolverines and Huskies will hit H-Town for Monday's championship game, locals won't need a championship ticket to get in on the action, thanks to a jam-packed weekend of events — almost all of which are free.

Downtown has been dubbed Championship Campus for the big weekend activities: Playoff Fan Central, AT&T Playoff Playlist Live!, the Trophy Trot 5K and 10K, Taste of the Championship, and the Allstate Championship Tailgate.

We've got the playbook for all the fun starting Friday, January 5. But first, an insider tip:

CultureMap readers who use luxury rideshare service Alto can score $10 off two rides through Monday night. To help pregame, beloved Houston brewery Karbach is getting the first round for Alto users with free beers in the car during championship weekend rides through Monday (for riders 21 and older — sorry, high schoolers). Be sure to use code CHAMPIONSHIP when booking an Alto trip online.

Now, game on.

Playoff Fan Central: Friday-Sunday, January 5-7 at the George R. Brown Convention Center

The free, three-day, family-friendly activities kick off at noon on Friday. Expect games, serious athletic drills, autograph signings, cool activations, youth sports clinics, pep rallies, photo opps, and special exhibits celebrating all things college football.

Arrive early (9 am) on Saturday for Media Day. Fans get free access as Michigan and Washington coaches and players are interviewed; fans can listen in with mini radios supplied at the program.

College Football Playoff National Championship 2024 Houston drills Work those agility drills at Fan Fest.Photo courtesy of College Football Playoffs

It's not just the football teams facing off: The Michigan and Washington bands will perform on Sunday at 2 pm and 3 pm, respectively, for what promises to be a super sonic showdown.

AT&T Playoff Playlist Live!: Friday-Sunday, January 5-7 at Shell Energy Stadium

Kudos to event organizers and sponsors for securing musical talent that demands top-dollar tickets — for free. These AT&T Playoff Playlist Live! free concerts get the energy pumping, starting with Kidz Bop on Friday.

Megan Moroney Country stat Megan Moroney takes the stage Sunday along with Jon Pardi and Jake Owen.Photo by David McClister

Rap and hip-hop fans should be ready to line up for rap stars Jack Harlow, the pride of Kentucky rap who's making waves with his new VR concert experience. Two-time Grammy nominee Latto, many remember her as the star of The Rap Game reality show, also takes the stage on Saturday. They'll be joined by towering (he's 6'5) Georgia rapper 2 Chainz, a former college athlete himself, who hooped for Alabama State University.

Sunday gets country with Grand Ole Opry member/crooner Jon Pardi, who just revealed he's sober and is a refreshing country throwback. Handsome star singer-songwriter (and passionate golfer) Jake Owen is also on the bill, as is and multi-platinum country artist-songwriter Megan Moroney, a rising, charismatic star.

Fans must register for concert tickets online in advance, show the QR code via the CFBPlayoff mobile app at the convention center, and secure a wristband for entry to all shows except Kidz Bop on Friday.

Trophy Trot: Sunday, January 7 downtown

Get that pre-game cardio in with a family-friendly run/walk starting at 9 am. New this year, participants can compete in both 5K and 10K distances. Each Trophy Trot participant receives a T-shirt and medal, with numerous chances to win tickets to the CFP National Championship game the next day. Registration is open now.

All proceeds benefit Extra Yard for Teachers, the College Football Playoff Foundation's nonprofit that inspires and empowers quality teachers.

Taste of the Championship: Sunday, January 7 at Union Station in Minute Maid Park

As we reported, this premium dining experience and fundraising event boasts a veritable gourmet feast from an all-star roster of chefs and more than 30 restaurants. James Beard Award-winning chef, media personality, and CultureMap Wine Guy Chris Shepherd will host, backed up by Louisiana-based party band The Phunky Monkeys. All proceeds benefit the CFP Foundation's Extra Yard for Teachers platform. Find tickets here.

Southern Smoke Festival 2023 Houston food all stars Aaron Bludorn and Chris Shepherd headline Taste of the Championship. Photo by Emily Jaschke

Allstate Championship Tailgate: Monday, January 8 at NRG Stadium

What's a big-time football game without a tailgate? Fans with a ticket to Monday's showdown should head to Blue Lots 16, 17, and 18 starting at 11 am. This tailgate features interactive games, activations, concessions, award-winning musical acts, live performances by each team’s marching band, and a chance to watch the live ESPN broadcasts.

Again: Fans must present a national championship game ticket for entry to the Allstate Championship Tailgate.

Stay on top of all the action and updates at Championship Campus online and follow @CFBPlayoff on social media.

Playoff Fan Central is free and family-friendly.

College Football Playoffs
Photo courtesy of College Football Playoff
Playoff Fan Central is free and family-friendly.
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Texas-based microbrewery theater chain claims Houston's shuttered Alamo Drafthouse

Eric Sandler
Feb 10, 2026 | 9:29 am
Flix Brewhouse burger and fries
Courtesy of Flix Brewhouse
The menu includes burgers and other sandwiches.

The Houston area’s shuttered Alamo Drafthouse will soon reopen under new ownership. Flix Brewhouse has claimed all four Drafthouse locations that had been operated by Triple Tap ventures, including two theaters in El Paso and one in Lubbock.

Founded in Round Rock, TX in 2011, Flix Brewhouse touts itself as “the world’s only first-run cinema brewery.” The acquisition brings Flix to 15 locations nationwide, including theaters in San Antonio, Oklahoma City, and Albuquerque. The Houston location is in Katy’s LaCenterra development (2707 Commercial Center Blvd.).

All four locations will reopen on February 23, in time for the release of Scream 7, with tickets going on sale February 13.

“This acquisition is a natural extension of who we are and what we believe in,” CEO Chance Robertson said in a statement. “Cinema success today means creating better experiences. We’re grateful to the entire Triple Tap team for their work in cultivating these moviegoing communities, and we’re honored to carry that legacy forward.”

Similar to an Alamo Drafthouse, Flix serves a wide range of classic American fare, all of which is scratch-made in the theater’s kitchen. They include breakfast tacos (available all day), burgers, salads, pizza, and entrees such as chicken tenders, fish and chips, and quesadillas. Naturally, theater goers have four popcorn choices: butter, bacon ranch, elote chili lime, and dill pickle.

They’re paired with beers brewed exclusively for Flix. Current styles include a Scottish ale, a raspberry wheat, a hazy IPA, and a Mexican-style lager. Last year, it won a Gold Medal at the Texas Craft Brewers Cup.

Each location screens first-run films as well as “Flix Picks” for classic movies and a FanFest screening that includes a custom menu and a souvenir glass. All theaters feature digital projection and sound, reclined seating and parabolic screens.

This YouTube commercial previews the experience.



“As the industry continues to evolve, Flix Brewhouse remains focused on thoughtful, strategic growth and delivering a distinctly different experience for moviegoers,” Robertson added. “The path forward in exhibition isn’t one size fits all. Innovation at Flix means staying true to what sets us apart: our craft and constant drive to raise the bar on quality, service, and community.”

Alamo Drafthouse opened its Katy location in 2018. It closed on Saturday, February 7.



Flix Brewhouse burger and fries

Courtesy of Flix Brewhouse

The menu includes burgers and other sandwiches.

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