Enough with Iron Man 2, already! A movie that deserves to fail
I love you, Robert Downey Jr., but get off my TV.
I was always planning on seeing Iron Man 2, since 2008's original showed itself to be that rarest of movies — an action/adventure flick with brains and even a little heart. (Also I will buy a ticket for anything that RDJ does, no questions asked.)
But after the $100 million marketing tie-in blitz from no less than 12 companies, I'm already sick of Tony Stark, and the movie doesn't even come out until midnight.
Frankly, a superhero has to drive something, so I don't care if someone pays for his ride to be an Audi RB Spider. And it doesn't make any difference to me if Stark asks for a hamburger or a Whopper. But at some point, there's got to be an over-saturation effect.
So while Audi and Burger King and Dr. Pepper might be getting their money's worth, will anyone remember Diesel, Symantec, Sony Music, Oracle, Reese's, 7-Eleven or Royal Purple Motor Oil?
And while all the commercials are giving us plenty of Iron Man, there's not a lot of brand recognition in some of them. Sure, this commercial is pretty funny ("Jen, you're really not good at this.") and it showcases many awesome things phones can do, but can you name the device? It's the LG Ally, but don't ask me what service provider it works with.
So, attention Paramount Pictures and MarvelEntertainment: I surrender. I will see the film.
Now please, let me watch Lostin peace.