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    HLSR Facts & Figures

    More than 2.5 million Houstonians attended the 2024 rodeo — plus other facts & figures

    Eric Sandler
    Mar 20, 2024 | 5:45 pm

    The cows have gone home, and the star-shaped stage has been put in storage. RodeoHouston has drawn to a close.

    While the last bit of dirt is being swept from the floor of NRG Stadium, Houston Livestock Show & Rodeo organizers released some facts and figures from this year’s show. By any measure, 2024 ranks as a highly successful endeavor.

    Attendance

    More than 2.5 million people attended the World’s Championship Bar-B-Que Contest and the Houston Livestock Show & Rodeo. That included a record-breaking 234,456 people during the three-day barbecue contest. That's the highest total since 2017.

    More than 1.3 million people attended the nightly rodeo contests and concerts. Los Tigres del Norte set a new attendance record that lasted exactly five days until the Jonas Brothers broke it by drawing 75,600. Both Bun B’s All-American Takeover and Nickelback also drew more than 75,000 people, and rising star Lainey Wilson came within 60 tickets of hitting the mark.

    Livestock Show, Auctions, and Scholarships

    RodeoHouston carnival overhead

    Courtesy of the Houston Livestock Show &. Rodeo

    More than 2.5 million people attended the rodeo.

    This year’s auction sales totaled almost $26.2 million, including $4.1 million for barrow (pigs), $4.1 million for lamb and goat, and $10.1 million for steers.

    The Grand Champion steer sold for $1 million, tying a record set in 2022. Other new auction records included the Grand Champion goat ($305,000) and Grand Champion lamb ($500,000).

    The Rodeo Uncorked! Champion Wine Auction drew over $2,8 million, including record-setting bids for the Grand Champion and Reserve Grand Champion of $335,000 and $225,000, respectively.

    All that money allowed the rodeo to pledge more than $27.3 million in scholarships. That includes over $14.6 million that will be awarded to students beginning college this fall, $9.5 million to junior show exhibitors, and $2.6 million in educational program grants.

    Other items of note

    Attendees bought more than 303,000 pieces of merchandise.

    More than 35,000 volunteers participate in the 110 committees who execute the event.

    Approximately 490,000 carnival prizes were awarded.

    The top five food items sold include all of the usual favorites — turkey legs, jumbo corn dogs, michelagua, deep-fried Oreos, and funnel cake.

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    Unhappy holidays

    Porch pirates swipe nearly $2B in packages from Texas homes this year

    John Egan
    Dec 17, 2025 | 9:30 am
    Porch Pirate Person in Glasses Steals Packages
    Getty Images
    The Grinch isn't the only one stealing Christmas these days.

    ’Tis the season for porch pirates. If past trends are an indicator, the Grinch will swipe close to $2 billion worth of packages delivered to Texas households this year, with many of those thefts happening ahead of the holiday season.

    An analysis of FBI and survey data by ecommerce marketing company Omnisend shows porch pirates stole more than $1.8 billion worth of packages from Texans’ porches last year. Porch pirates hit nearly one-third of the state’s households in 2024, according to the analysis.

    Omnisend’s analysis reveals these statistics about porch piracy in Texas:

    • 30.1 million residential package thefts in 2024.
    • An average household loss of $169 per year.
    • An annual average of 2.9 package thefts per household.

    “Most stolen items are cheap on their own, but add them up, and retailers and consumers are facing an enormous bill,” says Omnisend.

    Another data analysis, this one from The Action Network sports betting platform, unwraps different figures regarding porch piracy in Texas.

    The platform’s 2025 Porch Pirate Index ranks Texas as the state with the highest volume of residential thefts, based on 2023-24 FBI data.

    Researchers at The Action Network uncovered 26,293 reports of personal property thefts at Texas residences during that period. The network’s survey data indicates 5 percent of Texas residents had a package stolen in the three months before the pre-holiday survey.

    The Porch Pirate Index calculates a 25.8 percent risk of a Texas household being victimized by porch pirates, putting it in the No. 5 spot among states with the highest risk of porch piracy.

    The Action Network included online-search volume for terms like “package stolen” and “porch pirates.” Sustained spikes in these searches suggest that “people are actively looking for guidance after something has happened. Search trends serve as an early warning system, revealing emerging-risk areas well before annual crime statistics are released,” the network says.

    Tips to avoid being a victim
    So, how do you prevent porch pirates from snatching packages that end up on your porch? Omnisend, The Action Network and Amazon offer these eight tips:

    1. Closely monitor deliveries and quickly retrieve packages.
    2. Schedule deliveries for times when you’ll be home.
    3. Use delivery lockers or in-store pickup when possible.
    4. Ask delivery services to hide packages in out-of-sight spots outside your home.
    5. Install a visible doorbell camera or security camera.
    6. Coordinate deliveries with neighbors or building managers if you’ll be away from your home when packages are supposed to arrive.
    7. Request that delivery services hold your packages if you can’t be home when they’re scheduled to come.
    8. Illuminate the path to your doorstep and keep porch lights on.
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