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    Top arts stories of 2025

    Blockbuster exhibits star in Houston's top 10 arts stories of 2025

    Holly Beretto
    Dec 29, 2025 | 3:01 pm

    Editor's note: Houstonians had lots of reasons to be excited about the arts this year, as evidenced by the 10 most-read stories of 2025. Ancient Chinese warriors came back to the Bayou City, bringing with them a history dating back more than 2,000 years. Life-sized elephant sculptures marched across the city, too, helping Houstonians learn about these remarkable creatures and the artists who made them. And an interactive new museum really lifted people's spirits.

    Read on for the 10 hottest arts headlines in Houston this year:

    1. China's Terracotta Warriors return to Houston Museum for fall exhibit. Visitors to the Houston Museum of Natural Science were able to get an up-close look at these life-size figures, which date to 206 BCE. They’re one of the greatest archaeological discoveries in Chinese history, unearthed in the 1970s. Presented with items from more recent digs, HMNS curator of anthropology Dr. Dirk Van Tuerenhout said the exhibit represented “a story of over two millennia with kingdoms waxing and waning.” The warriors were last in Houston in 2012 and 2009.

    2. Unforgettable elephant art installation rumbles into Houston's Hermann Park. One-hundred life-size Indian elephant statues came to Hermann Park and surrounding areas like the Texas Medical Center from April 1-30. Created by the artists of The Real Elephant Collective, a community of 200 Indigenous artisans living within India’s Nilgiri Biosphere Reserve, each elephant is one-of-a-kind and based on a real-life pachyderm. “The Great Elephant Migration is more than an art installation — it is a call to action and a place to experience joy,” said Cara Lambright, president and CEO of Hermann Park Conservancy.

    3. World-renowned interactive balloon art museum glides into Houston. The Balloon Museum opened November 15, emphasizing inflatable and air-based art. Think balloons, aerial installations, interactive lighting displays, and more. It showcases the work of 14 artists from around the world, and is one of several balloon museums worldwide, including in Paris. The museum is open through April 19, 2026.

    4. Houston Ballet principal dancer announces retirement after 13 years. For more than a decade, Soo Youn Cho dazzled Houston audiences with her elegant artistry and technical brilliance in roles like Aurora in The Sleeping Beauty, the Sugar Plum Fairy in The Nutcracker, and myriad others. Her retirement came following spinal surgery to treat chronic back pain. The company’s first Korean principal, she called dancing with the Houston Ballet “one of the greatest blessings and privileges of my life.”

    5. Houston Ballet names new executive director with deep ties to its past. Ballerina Sonja Kostich was on stage dancing in a commission that would pave the way for Stanton Welch to become the Houston Ballet’s artistic director. In May, Welch announced that Kostich would become the company’s executive director, with a tenure to begin in August. In addition to a dynamic career as a dancer, she also earned a Bachelor of Business Administration in Accounting from the Zicklin School of Business at CUNY Baruch College, graduating as salutatorian, and has a master's degree in arts administration.

    6. Where to see art in Houston now: 10 exhibits and shows opening in September. Houstonians got a preview of all that was to come in the year’s ninth month. Among the shows to see were an exhibit of of bonded marble sculptures by Nigerian sculptor Ejiro Fenegal at Mitochondria Gallery; works by seven international artists at Rice’s Moody Center for the Arts that was inspired by nature and biological processes; and necklaces and brooches dating from 1976 to 2025 by internationally renowned German jewelry artist, Dorothea Prühl, that is still on display at The Museum of Fine Arts, Houston through January 3.

    Three Chinese Terracotta Warriors amid an archeological dig.
    Photo courtesy of the Shaanxi Cultural Heritage Promotion Center
    Terracotta Warriors and more than a hundred artifacts head to the HMNS this November.

    7. All roads lead to Houston museum's blockbuster exhibit of Imperial Rome. “Art and Life in Imperial Rome: Trajan and His Times” showcases 160 objects of antiquity, including marble sculptures, frescoes, mosaics, delicate glass vessels, and exquisite bronze artifacts. On display at the MFAH, the exhibit transports visitors back in time to the Roman Empire. Pieces in the collection are on loan from several Italian museums. “This is truly a rare opportunity for U.S. audiences to experience spectacular objects from this glorious era of the Roman Empire,” said Gary Tinterow, director and Margaret Alkek Williams chair of the MFAH.

    8. Hermann Park's always-free theater breaks ground on new Gateway Plaza. The Miller Outdoor Theatre Advisory Board broke ground on the new Gateway Plaza in November. Enhancements to the theater's welcome space include new walkways, new shade structures that replicate the theater’s distinctive, A-frame design, and an improved “Dining Boutique” with refreshed picnic tables and other improvements. Audiences will experience the changes for themselves next summer.

    9. First-ever Houston Art Weeks promotes local galleries and supports mental health. Taking a cue from the popular Holiday Shopping Card, the StellaNova Foundation unveiled the inaugural Houston Art Weeks 2025 in October. The initiative was designed to support local Houston artists and provide contributions to assist Houston-area organizations that connect those in need to necessary mental health services. Shoppers could purchase works from local artists, galleries, and art events, bringing home unique items and knowing a portion of the sale would be donated to this year’s primary beneficiary, The Montrose Center.

    10. Museum of Fine Arts, Houston celebrates Frida Kahlo with groundbreaking new exhibit. A pioneering exhibit organized by the MFAH, “Frida: The Making of an Icon,” traces Kahlo’s phenomenal rise onto the world art stage and her colossal influence on generations of later artists. More than 30 works in the exhibit are by Kahlo herself, which will hang amid more than 120 objects by artists from the 1970s into the 21st century who were influenced by her work. The exhibit opens in January 2026.

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    building ballet's brand

    Houston Ballet recruits ex-Netflix exec to serve as first-ever CMO

    Holly Beretto
    Jan 15, 2026 | 9:45 am
    Adama Sall headshot
    Photo by Grace Hwang
    Adama Sall starts as the Houston Ballet's first-ever chief marketing officer on January 26, 2026.

    The Houston Ballet announced it has hired Adama Sall as the organization’s first-ever chief marketing officer.

    Sall, who starts her tenure with the Ballet on January 26, will oversee all marketing and brand strategy as part of the executive leadership team. Sall brings more than 20 years of experience building global, culturally influential brands to this newly created role.

    “Having worked with the best and the brightest, Adama is passionate about what Houston Ballet is set to accomplish, including building a brand that feels essential, modern, and deeply integrated into people’s lives,” executive director Sonja Kostich said in a statement. “We are focused on aligning how we show up across ticketing, digital platforms, public relations, events, education, and community engagement — so that every touchpoint tells a cohesive, compelling story. This is not about following traditional ballet marketing playbooks, this is a rare opportunity to shape the identity of an already stable, well-resourced organization and bring fresh creative energy to an institution poised for reinvention. We are thrilled to have her joining us at this pivotal moment for the Company’s growth.”

    Sall is excited for what comes next.

    “Sonja's vision for elevating Houston Ballet into a global cultural force resonates,” Sall tells CultureMap. “It reflects the kind of bold ambition I grew up with in advertising: building iconic brands, reshaping categories and setting aspirations that inspire not just an entire organization, but the culture at large.”

    Throughout her career, Sall has worked with both top creative agencies and held in-house leadership roles at some of the most innovative, culture-shaping companies in the country. She is known for collaborating with deeply creative teams and partners who are ready to think differently, and for translating big, imaginative ideas into scalable strategies. She has partnered with leading agencies including Mekanism, Ogilvy & Mather, BBDO, McCann, TBWA\Chiat\Day, and R/GA, and has led brand strategy for some of the world’s most recognized companies, including Disney, Coca-Cola, HBO, Gap, Peloton, Starbucks, Ben & Jerry’s, Samsung, Jeep, Nasdaq, HP, GE Appliances, and UPS.

    During her time as director of global brand strategy at Netflix, she helped create brands that maintained consistency in different mediums worldwide. That worked is credited with helping the streaming platform drive "global cultural conversation," according to press materials.

    “Arts marketing is similar to my work in entertainment at Netflix,” she said, explaining how marketing an organization like the Ballet can be unique. “We weren't just selling a product or a service. The marketing was centered on building meaning, emotion and cultural value. In the arts, brand doesn't just support the mission, it is the mission made visible. At its best, arts marketing invites people into something that matters, amplifying artistic intent.”

    As chief marketing officer, Adama will develop integrated marketing campaigns that elevate Houston Ballet locally, nationally, and globally. She will oversee digital, social, content creation, public relations, and brand storytelling, all designed to raise Houston Ballet's profile and make a compelling cultural case for ballet overall.

    “I'm eager to dive in,” Sall said. “One of my favorite parts of brand strategy is listening and learning, then translating those insights into a fresh perspective that inspires people to see ballet in a new light. Houston Ballet is a powerhouse, and I can't wait for more people to discover it.”

    Sall holds a degree in Cultural Anthropology from Columbia University and is a longtime mentor, educator, and advocate for diversity in the creative industries.

    In a press release announcing her appointment the Ballet noted that Sall’s hiring reflects a continued evolution toward a more integrated, future-facing approach to the Ballet’s brand and audience engagement.

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