Any movie fan knows that Marvel Comics is slowly but surely taking over the film industry, and come next February Marvel will continue its quest for world domination by making Texas the center of the superhero universe with two different shows.
The Marvel Experience promises to unleash a theme park of sorts featuring seven domes.
A new attraction called The Marvel Experience: The World’s First Hyper-Reality Tour will come to the Cotton Bowl Stadium at Fair Park in Dallas for three weeks, Jan. 9 — Feb. 1, 2015.
The Marvel Experience promises to unleash a theme park of sorts featuring seven domes, a life-size Avengers Quinjet, the world’s only 360-degree, 3-D stereoscopic full-dome attraction and a state-of-the-art 4-D motion ride.
The press release from Hero Ventures, a Los Angeles-based experiential entertainment company, is light on the details of any of the activities or rides. Instead, they entice with vague pronouncements that "guests of The Marvel Experience will swing with Spider-Man, smash with Hulk, fly with Iron Man" using "next-generation interactive technology including augmented reality, multi-person gaming and RFID progress tracking so you can see yourself in action."
If that sounds like something that will only appeal to those college-aged or younger, have no fear. “While I’m sure kids will eat this up, we know that there is an extensive Marvel fan base over the age of 25 — and we’ve created this event with them in mind," Hero Ventures CEO Rick Licht says in the release.
Also on tap early next year is Marvel Universe Live!, featuring characters doing aerial stunts, martial arts and more.
Dallas is technically going to be the world premiere of The Marvel Experience, although it will preview in Phoenix from Dec. 12, 2014 — Jan. 3, 2015. Following its Dallas visit, the tour will move on to San Diego and San Francisco, with possibly more cities to come.
Tickets for The Marvel Experience, coming in at $34.50 per person, are now on sale through Ticketmaster.
Also on tap early next year is the Marvel Universe Live! show happening in Houston at NRG Stadium Feb. 12-15, after hitting Dallas Jan. 29-Feb. 1 and Fort Worth Feb. 5-8. It features Marvel characters doing aerial stunts, martial arts and more and is described this way:
Marvel brings you a live arena event featuring your favorite characters in one place. It will include over twenty five superheroes and villains battling one another right before your eyes. From an epic depiction of superhero powers to action sequences with explosions and whatnot, Marvel Universe Live! strives to surpass fan expectations."