Party Watch

Heart Ball breaks the $1 million mark — thanks to Mattress Mack and 100 special mattresses

Mattress Mack and 100 mattresses catapult Heart Ball past $1 million

5 7998 Sherry and Richard Lane at the American Heart Association's Montgomery County Heart Ball February 2015
Sherry and Richard Lane. Photo courtesy of Susan Lee Photography
26 8636 Michelle Shifflett and Ted Oberg at the American Heart Association's Montgomery County Heart Ball February 2015
Michelle Shifflett and Ted Oberg. Photo courtesy of Susan Lee Photography
23 8609 Rick Doyle, from left, Jim McIngvale and Lonny Soza at the American Heart Association's Montgomery County Heart Ball February 2015
Rick Doyle, from left, Jim McIngvale and Lonny Soza. Photo courtesy of Susan Lee Photography
21 8425 Rick Doyle, from left, Annabelle Carillo and Lonny and Tammy Soza at the American Heart Association's Montgomery County Heart Ball February 2015
Rick Doyle, from left, Annabelle Carillo and Lonny and Tammy Soza. Photo courtesy of Susan Lee Photography
15 8237 Theresa and Lamar Roemer at the American Heart Association's Montgomery County Heart Ball February 2015
Theresa and Lamar Roemer. Photo courtesy of Susan Lee Photography
12 8119 Janet Wong and Ron Mullins at the American Heart Association's Montgomery County Heart Ball February 2015
Janet Wong and Ron Mullins. Photo courtesy of Susan Lee Photography
14 8232 Suzanne and Bob Potter at the American Heart Association's Montgomery County Heart Ball February 2015
Suzanne and Bob Potter. Photo courtesy of Susan Lee Photography
10 8068 Dr. Mark Mettauer and Marissa Mettauer at the American Heart Association's Montgomery County Heart Ball February 2015
Dr. Mark Mettauer and Marissa Mettauer. Photo courtesy of Susan Lee Photography
8 8050 Marilyn and Steve Kasmiersky at the American Heart Association's Montgomery County Heart Ball February 2015
Marilyn and Steve Kasmiersky. Photo courtesy of Susan Lee Photography
19 8388 Michelle Shifflett, from left, with Sherry and Richard Lane at the American Heart Association's Montgomery County Heart Ball February 2015
Michelle Shifflett, from left, with Sherry and Richard Lane. Photo courtesy of Susan Lee Photography
5 7998 Sherry and Richard Lane at the American Heart Association's Montgomery County Heart Ball February 2015
26 8636 Michelle Shifflett and Ted Oberg at the American Heart Association's Montgomery County Heart Ball February 2015
23 8609 Rick Doyle, from left, Jim McIngvale and Lonny Soza at the American Heart Association's Montgomery County Heart Ball February 2015
21 8425 Rick Doyle, from left, Annabelle Carillo and Lonny and Tammy Soza at the American Heart Association's Montgomery County Heart Ball February 2015
15 8237 Theresa and Lamar Roemer at the American Heart Association's Montgomery County Heart Ball February 2015
12 8119 Janet Wong and Ron Mullins at the American Heart Association's Montgomery County Heart Ball February 2015
14 8232 Suzanne and Bob Potter at the American Heart Association's Montgomery County Heart Ball February 2015
10 8068 Dr. Mark Mettauer and Marissa Mettauer at the American Heart Association's Montgomery County Heart Ball February 2015
8 8050 Marilyn and Steve Kasmiersky at the American Heart Association's Montgomery County Heart Ball February 2015
19 8388 Michelle Shifflett, from left, with Sherry and Richard Lane at the American Heart Association's Montgomery County Heart Ball February 2015

What: The American Heart Association's Montgomery County Heart Ball.

Where: The Woodlands Waterway Marriott.

The 411: The gala crowd of 800 raised more than $1 million making this the most successful Montgomery County Heart Ball in its 20-year history. The silent and live auctions raised $455, 000 thanks in no small part to auctioneer Jim "Mattress Mack" McIngvale, who in a surprise move added 100 Tempur-Pedic mattresses to the live auction offerings. With that the auction paddles flew into the air.

KTRK Channel 13 Ted Oberg served as emcee of the "Flaps, Spats and Top Hats" evening that channeled the Roaring '20s. Linda McIngvale's company, A Memorable Event, transformed the ballroom into a glamorous speakeasy. Many in the black-tie crowd followed the theme by dressing in flapper style.

Key players were gala chairs Sherry and Richard Lane, president and CEO of Vitruvian Exploration, and honoree Dr. Mark Mettauer.

Who: Bibbi and Tom Anderson, Merissa Mettauer, Theresa and Lamar Roemer, Shirley and Ralph Alexander,George Lindahl, Michelle Shifflett, Tammy and Lonny Soza, Marilyn and Steve Kasmiersky and Tracy and Richard Wilken, who have signed on to chair the 2016 Montgomery County Heart Ball.