Changing Houston

Historic Houston hotel comes under a hotel giant's control: Will boutique rebranding mean extra perks?

Historic Houston hotel comes under a giant's control, perks promised

The Sam Houston Hotel downtown Houston exterior day
The historic Sam Houston Hotel in downtown will soon join Hilton's new Curio brand of boutique hotels around the world. Photo by WhisperToMe/Wikipdeia

Downtown's Sam Houston Hotel is becoming one of the first properties in the nation to carry the Curio name as part of its rebranding as one the boutique hotels under the Hilton Worldwide umbrella.

In 2012, Houston-based hotel group American Liberty Hospitality acquired the property, then called the Alden Hotel. The group renamed the property the Sam Houston Hotel — going back to the original name from its 1924 opening — and will continue to manage the hotel until it joins the Curio brand later this year.

 The Sam Houston Hotel, which has 100 rooms and suites, is listed on the National Register of Historic Places. 

The global hospitality company's new brand of independent hotels will include four- and five-star properties around the world, although the only hotels Hilton has announced at the moment are located in the United States.

"Letters of intent have been signed for the following properties: SLS Las Vegas Hotel & Casino; The Sam Houston Hotel in Houston, Texas; Hotel Alex Johnson in Rapid City, S.D.; The Franklin Hotel in Chapel Hill, N.C.; and a soon to be named hotel development in downtown Portland," the hotel chain writes in a statement.

"With Curio, we can help owners leverage our scale, scope and expertise while keeping intact each hotel’s individual character,” Jim Holthouser, executive vice president of Hilton Worldwide's global brands, said a statement.

The acquisition of the Sam Houston Hotel by Hilton, one of the largest hotel companies in the world, means guests will have access to the brand's reservation and loyalty points systems.

The Sam Houston Hotel, which has 100 rooms and suites, is listed on the National Register of Historic Places.