Grit Grocery, a farmers market food truck with a mission to make fresh foods accessible, is taking that accessibility one step further.
Facebook users can now interact with Grit with just a few taps on Facebook Messenger. The tool launched this month.
"Most people would develop a mobile app, but this is our alternative to an app," one of Grit's founders, Dustin Windham, says. "There's a lot of research around app fatigue — people don't want to download yet another app — but over a billion people already have access to Facebook Messenger."
Users can use the chat bot to see where the truck is, the hours, and order meal kits.
"You interact via text message, which is really the future we feel of business-customer communication," Windham says.
In addition to this new tool, Grit plans on bringing a second truck to Houston by January. The second truck will help the grocer enter new neighborhoods around Houston. With the expansion, he hopes to hit the Heights and Acres Homes — a lower income community that's been identified as needing affordable and accessible groceries.
"We partner with the city with the Complete Communities initiative. They've identified five pilot neighborhoods — low income, food desert areas," Windham says. "Our goal is to get a truck in each of those neighborhoods."
Grit is already in three Houston neighborhoods — Downtown, EaDo, and the Museum District — once or twice a week. The second truck is just the first of many plans for growth, Windham says.
"The goal is to flesh it out and expand," Windham says. "[We want to have] at least 10 different trucks in 20 to 30 neighborhoods to prove that it works and take this to other Texas cities, then across the southern U.S. — fast growing cities that have challenges like Houston."
Grit's bread and butter is making easy, accessible, and locally sourced meals at an affordable price. The meal kits have been a big success for the truck — fresh ingredients ready to cook or assemble for just around $15 or less for two servings. While several meal delivery companies like Blue Apron are doing something similar, Grit provides local, fresh foods without a pricey subscription plan that comes with a lot of packaging. With Grit, you can pick up dinner for tonight, as well as any other snacks or groceries you'll need.
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