Rumors have cropped up from time to time that SoulCycle is coming to Houston. Now it's happening — sort of.
The trendy New York-based high-intensity cycling class with a cult following will arrive in the Bayou City later this month for three days only, compliments of Target.
Classes will be held Janaury 22-24 at Off The Wall Gallery as part of a 10-city national tour sponsored by the retail chain. Six classes will be offered every day during the three-day period.
The classes are free, but you must sign up at www.soul-cycle.com/target beginning Friday (January 15) at 2 pm CST to reserve a space.
As part of the experience, an on-site Target pop-up shop will sell fitness products, including a Target x SoulCycle capsule collection with hoodies, sweatshirts, T-shirts and tanks. The products will also be available online at Target.com.
SoulCycle has grown from one cycling studio in New York to 36 studios with nearly 2.9 million rides in seven metropolitan U.S. areas. Its celebrity adherents include first lady Michelle Obama, who steals away from the White House for classes in the Washington, D.C. area, Jenna Bush Hager and Chelsea Clinton, who is holding a fundraiser for her mother's presidential campaign January 27 at a New York location.
In 2011, SoulCycle sold a majority stake to Equinox Holdings. When Equinox recently opened a health club at River Oaks District, president Sarah Robb O'Hagan was asked if SoulCycle would also be expanding to Houston. O'Hagan said she couldn't comment on specifics since SoulCycle has filed an application with the Security and Exchange Commission announcing plans to go public but said expansion is a goal of the company.
SoulCycle signature cycling classes in a dimly-room with high-energy music are part of a rising trend as a number of Houston studios offer a similar experience. But in the filing, the company explained why it is different. “During the class, the instructor leads the rider on an emotional journey that runs parallel to the physical workout...We believe SoulCycle is more than a business, it’s a movement.”