HTX_Clifford_on_the_Catwalk_2014
Spring Fashion Preview

California dreamin': Trina Turk sets her sights on Texas with bold, colorful LA style

California dreamin' Trina Turk sets sights on Texas with bold LA style

Trina Turk spring 2015 collection look 27
Trina Turk poppy print top and doubleweave luxe Valera short. Photo by Vincent Dilio
Trina Turk spring 2015 collection look 26
Mr. Turk Calligraphy jacquard Thurston blazer, 8th and Wall geo Aaron shirt, Tropical Paradise print trouser. Photo by Vincent Dilio
Trina Turk spring 2015 collection look 5
Trina Turk sky leopard print patio dress. Photo by Vincent Dilio
Trina Turk spring 2015 collection look 30
Mr. Turk poppy print Thurston blazer, grommet stripe Dobby Aaron shirt and Beachwood Canyon gingham Randolph short. Photo by Vincent Dilio
Trina Turk spring 2015 collection look 7
Trina Turk red hot crepe and chiffon hostess one-piece. Photo by Vincent Dilio
Fashion Week spring 2015 Trina Turk men's suit
Mr. Turk Franklin Hills jacquard plaid suit with Pop Art Dobby Aaron shirt. Photo by Vincent Dilio
Trina Turk spring 2015 collection look 13
Trina Turk sunset maxi sweater dress. Photo by Vincent Dilio
Fashion Week spring 2015 Trina Turk print skirt with stripe crop top
Trina Turk Downtown stripe jersey crop tee and poppy print perforated skirt. Photo by © Fernanda Calfat/Getty Images for Mercedes-Benz
Fashion Week spring 2015 Trina Turk men's separates look
Mr. Turk Angelino Heights knit stripe blazer, zigzag cube print Aaron shirt and daisy jacquard trouser. Photo by © Fernanda Calfat/Getty Images for Mercedes-Benz
Trina Turk spring 2015 collection look 24
Trina Turk Tropical Paradise print dingle-ball A-line strapless top, short and Crusher hat. Photo by Vincent Dilio
Trina Turk spring 2015 collection look 27
Trina Turk spring 2015 collection look 26
Trina Turk spring 2015 collection look 5
Trina Turk spring 2015 collection look 30
Trina Turk spring 2015 collection look 7
Fashion Week spring 2015 Trina Turk men's suit
Trina Turk spring 2015 collection look 13
Fashion Week spring 2015 Trina Turk print skirt with stripe crop top
Fashion Week spring 2015 Trina Turk men's separates look
Trina Turk spring 2015 collection look 24

NEW YORK — With a big infusion of southern California spirit, Trina Turk has never met a bold print or color she didn't like. Her collections are always bright and optimist, so it's no wonder that she's made a big splash in Texas, with a boutique in Dallas and two in Houston (one recently opened in The Woodlands and another is on the way to the Galleria later this month).

For spring 2014, the designer of perpetually happy clothes has given customers even more reason to smile with what may be her wildest, most colorful collection yet. It started with her fall collection, in stores now, which was inspired by a drive Turk took from the east side of Los Angeles to Malibu, and resulted in "lots of big, lucious florals, which we're getting an amazing response to," she said backstage before the presentation of her spring 2015 collection.

 "In Texas, women love pretty clothes, so I think those big florals are really important. And color. We always do color." 

"In Texas, women love pretty clothes, so I think those big florals are really important. And color. We always do color."

For spring, Turk continues the "big beautiful florals" theme with a collection she labels "Pop Art Flower Mart." "I was inspired by going to the downtown LA Flower Mart and everything you see there, from very expensive exotic blooms to ticky-tacky dyed carnations," she said. "We're mixing more of those really beautiful florals with a lot of geometric prints."

The collection ranges from shorts, tops, maxi-dresses and coats in bright poppy prints to more subdued florals and pinpoint petal jacquards. An orange lace romper and "red hot" crepe hostess gown make a bold fashion statement while languid patio dresses in a leopard and sky print or in a clingy sunset pattern are made for lounging around.

The collection also includes some wild looks for men in the Mr. Turk collection, including a Thurston blazer in tropical tiger or poppy print (we're guessing it's named for the moneybags character in Gilligan's Island), board shorts in a colorful digital ikat print, yellow slacks in a daisy jacquard and a pale green plaid suit dotted with orange cubes.

"If you're afraid of color you're not a Mr. Turk customer," Turk said. "But we've noticed there are certain guys who wear it who get a lot of attention, which they love, and then they become devotees after they go to a party and are the life of the party."

Having expanded to shoes and home furnishings, including bedding, decorative pillows and towels, Turk is now offering handbags, too. "We're like a mini-lifestyle brand and it really all goes back to the print and the color. That's been the natural evolution of how we've grown as a company. And I think that's what our customer wants from us," she said.

And she believes that the Lone Star State is the perfect place to get Turked.

"Texas has always been a great market for us," she said. "We had our eye on Houston but were waiting for the right space to come up at the Galleria and we finally got a space right in the middle. The Woodlands came up as well and we thought there would be nice synergy of having the two stores opening around the same time to play off of each other."

She hopes to be in Houston later this year to celebrate with parties at both stores.