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Hot Pink: Swedish Victoria's Secret model causes quite a stir in The Woodlands

Swedish supermodel Elsa Hosk flew down for the occasion, posing with fans and celebrating the opening. Photo by Bob Levey/WireImage/Victoria's Secret/Facebook
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Victoria's Secret, Pink Store, The Woodlands, Elsa Hosk
Texas' first free-standing Victoria's Secret PINK store celebrated its grand opening on Saturday. Photo by Bob Levey/WireImage/Victoria's Secret/Facebook
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Victoria's Secret, Pink Store, The Woodlands
The PINK store, meant to be a stepping stone to the more mature looks of Victoria's Secret, stocks cotton candy-hued undies and loungewear. Photo by Bob Levey/WireImage/Victoria's Secret/Facebook
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Victoria's Secret, Pink Store, The Woodlands

The Victoria's Secret PINK line is in the midst of a nationwide launch of stores dedicated to showcasing hot pink underthings and collegiate-inspired loungewear — and Texas now has its first free-standing store at The Woodlands Mall.

PINK drew in crowds of teens and moms for its grand opening event Saturday, enticing with a photo booth, a DJ and souvenir giveaways.

And who better to join in on the celebration than Victoria's Secret model Elsa Hosk, a VS supermodel from Sweden with a background in professional basketball.

Hosk posed for pictures with fans, dwarfed the staff and performed the ribbon-cutting with a flourish of hot pink scissors.

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