Just in time for Christmas, hip-hop artist Gucci Mane gave his fans a naughty but nice present. The video for his new single, "Nonchalant," which was shot at Lamar and Theresa Roemer's Woodlands home earlier this month, was released over the weekend.
As CultureMap previously reported, representatives from Atlantic Records secured permission from the couple to shoot the glitzy R-rated video at their palatial 17,300-square-foot Carlton Woods mansion. The song is taken from Mane's mixtape, The Return of the East Atlanta Santa, which was released in mid-December. It opens with the singer in Theresa's infamous 3,000-square closet, where he is surrounded by designer handbags and scantily-clad models offering him up an array of name brand sunglasses on a silver tray.
In the chorus of the song, Mane reflects on being "in the strip club chilling so nonchalant," so director Be EL Be transformed part of the mansion into the singer's private strip club, with brass poles suspended in the bedroom and wine room, a model laid out on the kitchen counter wearing nothing but sushi, and other curvaceous models cavorting in the master bath. While the female models wear barely nothing throughout the video, Mane is outfitted in a variety of furs, colorful jackets, platinum chains and glittery rings.
Since being released from prison earlier this spring, where he was serving a three-year sentence for federal drug and gun charges, Mane has been on a tear, releasing three albums — Everybody Looking in July, Woptober in October, and The Return Of East Atlanta Santa.