NYX Professional Makeup Grand Opening
NYX Professional Makeup is set to open its newest retail location in Houston, marking its 27th store in the U.S. and fifth store in Texas. Fans can expect a weekend full of grand opening celebrations at The Galleria, Texas’ largest shopping center, where NYX Professional Makeup is perfectly positioned for beauty junkies to shop the complete line of affordable, professional makeup.
NYX Professional Makeup stores combine digital technology with a hands-on educational environment that provides consumers with a completely new makeup experience. In keeping with its heritage as a truly digital brand, NYX Professional Makeup stores feature a series of innovative technologies, such as the exclusive in-store Beauty Bar, an interactive makeup station featuring custom video tutorials, a trend-based Lip Bar, and Shadow Bar.
To celebrate the Houston store opening, NYX Professional Makeup will host a formal ribbon cutting ceremony, followed by a meet-and-greet with Houston-based YouTube star, Leigh Ann. In addition, on Saturday, April 15, NYX Professional Makeup will host a free meet-and-greet with YouTube star, Bunny Meyer, known to fans as “grav3yardgirl.” Wristband distribution for Bunny Meyer's meet-and-greet will begin at noon.
Additionally, beauty junkies in attendance will be treated to exciting prizes, limited-edition collectibles, and giveaways.