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    Get a grip

    Fro-yo and soft-serve chain 16 Handles reveals 3 Houston locations

    Teresa Gubbins
    Apr 30, 2024 | 10:30 am
    16 handles

    16 Handles is coming to Houston.

    16 Handles

    A New York frozen-yogurt chain is expanding into Texas in a big way: Called 16 Handles, it's a self-serve frozen yogurt and soft serve shop with plans to open six stores throughout Dallas, Houston, and Austin in spring 2024.

    A representative confirms three Houston area locations:

    • Richmond: 18822 W. Airport Blvd., Suite 200
    • Missouri City: 3340 FM 1092 SUITE #310
    • Montgomery: Pine Market 765 Fish Creek Thoroughfare Suite 200

    16 Handles opened its first store in Manhattan’s East Village in 2008, becoming the first self-serve frozen yogurt shop in New York City. Since then, the brand has expanded to more than 30 locations in New York, New Jersey, Connecticut, and Florida, with many many "coming soon" locations penciled in as well. The brand's first Texas location will open May 4 in the Dallas suburb of Frisco.

    Their menu is diverse with not just frozen yogurt, but also ice cream, vegan soft serve, and the accompanying toppings.

    There are 16 flavors such as birthday cake, butter pecan, bubblegum, cake batter, and eggnog. The vegan soft-serve is from Oatly, and includes flavors such as banana, caramel apple, and chai tea. There are 50-plus toppings and sauces, plus other frozen novelties such as cakes, cookie dough, and take-home pints.

    Frozen yogurt somewhat peaked a few years ago but Yogurtland, the pioneering self-serve fro-yo chain founded in Fullerton, California in 2006, has remained successful with 250 locations around the world, including more than a dozen across Texas.

    16 Handles' largest franchisee, Neil Hershman, acquired the chain and became CEO in 2022, then teamed up with celebrity YouTuber Danny Duncan as an investor.

    "We are eager to go big in Texas, and I’m ecstatic that we have had the opportunity to team up with experienced local business owners who are passionate about bringing the best dessert to their communities," Hershman says in a statement. "16 Handles is focused on scaling at the right time in the right way and bringing a lot of excitement around frozen yogurt and soft serve."

    dessertsopeningsice-creamnews-you-can-eat
    news/restaurants-bars
    popular

    reboot rejected

    Family friendly Houston restaurant shutters after less than 6 months

    Eric Sandler
    May 26, 2026 | 2:18 pm
    Jax on the Tracks burger
    Photo by Quy Tran
    undefined

    A Houston restaurant group has abruptly pulled the plug on its Garden Oaks location. Jax on the Tracks has closed, owner Gr8 Plate Hospitality announced.

    Opened in February, Jax on the Tracks evolved out of The Union Kitchen, Gr8 Plate’s globally-inspired, full service restaurant that had operated in the neighborhood for almost 10 years. At the time, owner Paul Miller thought Garden Oaks diners would appreciate a more family friendly, affordable concept that centered around classic American fare such as burgers, pizzas, and fajitas. Unfortunately, it didn’t catch on quickly enough.

    Gr8 Plate provided CultureMap with the following statement:

    After careful consideration, Jax on the Tracks on Ella Boulevard has made the difficult decision to close its doors. While the concept was recently introduced to the neighborhood, many challenges ultimately led to the decision to discontinue operations at this location.

    We are incredibly grateful to our guests, team members, and the Garden Oaks community for the warm welcome and support. There are currently no plans for another concept in the space.

    In a separate conversation, Miller tells CultureMap that the switch from The Union Kitchen to Jax on the Tracks was too abrupt. It created confusion with regulars who missed dishes they’d been ordering for years.

    “The people who had never been to the Union Kitchen loved it. They had a great time,” Miller says. “The people who had been to the Union Kitchen and had an expectation for that kind of food — our hummus, steak night, different cuts of fish — were blasting us.”

    With revenues flat or declining, Miller says he made the difficult decision to close rather than using revenues from his other locations to keep Jax on the Tracks open in hopes its fortunes improved. Thankfully, the company’s other restaurants — including The Union Kitchen locations in Kingwood, Memorial, and Cypress; Jax Grill locations on Shepherd Dr. and in Bellaire; and Italian restaurant Passerella in Cypress — all remain open.

    “It’s a hell of a lot more fun opening restaurants than closing restaurants. I can tell you that for damn sure,” Miller says.

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