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    The Year in Culture

    Burgers take over Houston: All hail the unstoppable food force

    Sarah Rufca
    Dec 31, 2010 | 7:12 am
    • Bernie's Burger Bus
    • Branch Water Tavern's BWT burger got props from Bon Appetit
      Photo by Kimberly Park
    • The Sydney Burger at The Burger Guys
      Photo by Ruthie Johnson Miller

    I think it all started at the end of 2007, when a local critic named Hubcap Grill as one of the 10 best new restaurants of the year.

    It caught many by surprise, not because Hubcap's burgers aren't good — they are — but because in a busy (pre-recession) year, it was almost unheard of for a delicious dive in a glorified crawl space downtown to steal a prestigious spot from a traditional white tablecloth contender.

    But no more. Upscale dining and lowbrow tastes have become so intertwined that it's impossible to sort one from the other. At the center of it all is the once-humble burger, whether enjoyed as a trio of sliders, with a patty of Wagyu beef next to truffle fries or on a picnic table from a wax paper wrapper. Whether it's a function of economic hardship or an indulgent rejection of a dining scene that's becoming more health conscious, in 2010 burgers simply ruled.

    First came the fast food invasion, led by Smashburger from Denver starting in 2009 and followed even more feverishly by D.C.'s Five Guys Burgers & Fries. By the end of the year the Houston burger establishment were expanding their operations, too, with both Christian's Tailgate and Hubcap announcing new locations to come in the Heights.

    Of course the mobile food trend had its own share of burgers, too, with both the Hubcap Burger Truck (the best way to discover Hubcap's strangely good Cheeto burger, since it's the kind of thing most sane people would only order after midnight when a couple sheets to the wind) and the tasty and nostalgic Bernie's Burger Bus tooling around town.

    In-and-Out might have snubbed Houston for the Dallas 'burbs, but we did get a California import when The Counter launched on Washington Avenue this fall. With steep prices and high-end ingredients (Danish blue cheese, applewood smoked bacon), The Counter was the ultimate symbol that the burger was no longer just street food, even if in execution the results were less gourmet and more meh.

    RDG, Tony's, Tiny Boxwood's — these days there's nary a high-end resto that can avoid including a burger on the menu (or at least the lunch menu), infusing upscale taste by fashioning the patty from organic Kobe or Wagyu beef, or substituting buffalo or lamb instead of the pedestrian bovine.

    Among my favorites? The Back to Cali burger, with smashed avocado, sprouts, bacon, pico de gallo, cheddar cheese and a brisket patty at Byrd's Market & Cafe, Queen Vic's Indian Kabob burger of spiced ground lamb on naan and the BWT burger (Kobe beef, white cheddar and bacon) at Branch Water Tavern.

    Burgers aren't going away anytime soon — I'd mention the daily sliders at BRC Gastropub, but they are always sold out when I order them — but they've got some new competition from another backyard barbecue favorite.

    The new standard in burgers might be The Burger Guys, taking the gourmet burger concept and adding a local element — the much-heralded Houston burger is topped with onion bacon jam, Saint Arnold's Fancy Lawnmower Ale mustard, bread and butter jalapenos, and Maple-smoked cheddar. But despite the name, The Burger Guys also showcase a quartet of gourmet hot dogs that seem to be just as popular.

    And new hipster haven Moon Tower Inn skips the burgers altogether and focuses on hot dogs made of locally sourced buffalo, venison, rabbit, duck and more.

    Is the hot dog the it dish of 2011? We'll see. But until then, all hail the burger.

    Editor's note: This is the 13th in a series of articles CultureMap will be running this last week of 2010 on The Year in Culture. The stories in this series will focus on a key point or two, something that struck our reporting team about the year rather than rote Top 10 lists or bests of.

    Other The Year In Culture stories:

    Organic, sustainable, local: The words that now dominate food

    Demolishing the doldrums: Office towers somehow keep rising in Houston

    Less blockbuster, more indie surprises: A call for fewer Texas-sized art exhibits in 2011

    Forget The Social Network, it's all about keeping mom off Twitter

    On the store front: H-E-B's final plan for Montrose market has a neighborly attitude

    Houston chefs turn into celebrity spouses and I find a new partner

    It's the year of the "gaybie:" Elton John is the latest proud parent

    One thing I learned in 2010: Not even the BP oil spill could rub out Louisiana's soul

    Ka-ching! The return of million dollar fundraisers made for a bountiful year

    Rick Perry, socialite spaniels & Speedos: Things that touched me in 2010. Literally.

    From Black Swan & Dancing with the Stars to Houston Ballet & other troupes, it was The Year Of Dance

    Yes, I hate New Year's Eve and you should too

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    H-E-B names 3 innovative Houston food companies among 'Texas Best'

    Brandon Watson
    Sep 18, 2026 | 4:00 pm
    H-E-B Quest for Texas Best Hive Food Co.
    Photo courtesy of H-E-B
    Hive Food Co. is known for its infused honey.

    After months of pouring over video submissions, H-E-B is entering the final leg of its annual grocery games. The San Antonio-based supermarket chain has narrowed down the finalists for its annual Quest for Texas Best competition, including three from Houston.

    Ten innovative Texas entrepreneurs were chosen from a record-breaking 978 entries representing more than 500 companies spread across the Lone Star State.

    Now in its 13th year, the contest asks Texas small businesses to put their best foot forward for the chance to win a combined $100,000 in cash prizes and the opportunity to be stocked on H-E-B shelves. Since the competition's beginning, the grocer has discovered more than 1,000 unique products, many of which have become literal household names.

    “Quest for Texas Best is more than a competition; it is a launchpad for Texas entrepreneurs,” said James Harris, senior director of diversity & inclusion and supplier diversity for H‑E‑B, in a release. “H‑E‑B began as a small business, and we know firsthand how powerful the right opportunity can be.”

    This year, the San Antonio and Houston regions were at the head of the pack with three finalist nods each. But the entrepreneurs hailed from all over the state — from border town Roma to Fort Worth suburb Haltom City. The top 10 hopefuls include:

    • Boerne — Coley’s Foods Inc., a frozen cookie dough company
    • Floresville — Dean & Peeler Meats, a beef producer known for its smoked Gouda sausage and Angus tallow
    • San Antonio — WFN Foods, maker of heat-and-serve taco fillings like beef barbacoa, pork carnitas, and carne guisada
    • Roma — In Your Smokin' Face, a spice company specializing in bold chile piquín and carne asada blends
    • Haltom City — Sol Dias, a gourmet paleta and Mexican ice cream company
    • Glenn Heights — Uncle Marc’s, a manufacturer of barbecue seasonings, rubs, and sauces
    • Houston — Doggie Express, a small-batch maker of decorated treats for canine celebrations
    • Houston — Big Bayou Cocktail Sauce, a saucy supplier branching out to Bloody Mary and margarita mixes
    • Houston — Hive Food Co., beekeepers known for gourmet infused honey
    • Bastrop — La Fregona, creators of a chile sauce for elotes and esquites

    The final contenders will pitch their products on October 8 at H-E-B's headquarters in San Antonio, where judges will determine the top four winning products and award $50,000 to the Grand Prize winner and the "Texas Best" title — an honor that guarantees placement on H-E-B store shelves.

    The first-place winner will receive $25,000, the second-place winner will receive $15,000, and the third-place winner will receive $10,000.

    Since 2014, H-E-B has handed out nearly $2.75 million in prize money to Texas entrepreneurs. But Quest for Texas Best isn’t just about capital: the winners receive marketing, mentoring, and supplemental support to grow their brands. Fifty-five Texas small businesses that took part in the contest have achieved $1 million in sales and earned a commemorative H-E-B Million Dollar Club belt buckle.

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