Houston is already a media-rich town, with multiple newspapers, magazines, and online sites. But it's about to get richer in 2024, with two newcomers arriving and setting up shop.

Here's two new media startups coming to Texas in 2024:

Amaré Magazine Texas
A quarterly print and digital magazine covering lifestyle, fashion, reality TV, celebrities, philanthropy, entertainment, events, arts & culture, cuisine, breaking news, and pop culture — phew, that's a lot — is launching an edition in Texas.

Their "about us" page says they began in L.A. in 2016. Their founder/CEO is George Rojas, a fashion/stylist expert, event producer, and according to his bio, former meth addict. The mission: shine a light on artists, entrepreneurs, and businesses via a business model that allows professionals to expand their network, grow their social media, and work with advertisers and investors. Prior issues include "profiles" similar to the Voyage-type sites where the subjects write the profiles themselves.

Helping to launch in Texas is skincare doctor and "Bravo TV personality" James Mercer and editor Lindsay Stevenson.

While short on experience, they're long on enthusiasm. They breezed through Texas in May, stopping at Dallas restaurant Bistro 31, as well as the Highland Park home of D’Andra Simmons and the Houston home of reality-TV star and famed closet-owner Theresa Roemer — the latter of whom will be on the cover of the first issue which they say will debut in August. They claim to also be launching an edition in New York.

Courier Texas
National pro-democracy news network founded in 2019 is opening a bureau in Texas, and advertising for positions — based in Dallas — that include political reporter, operating/managing director, and a statewide social media manager, with a launch slated for summer 2024.

Courier's mission is to build a more informed and engaged America by providing factual, values-driven news, and analysis online. Their reporting is produced primarily for social media and online channels, with an emphasis on video, graphics, and skimmable newsletters.

Their CEO is Tara McGowan, who has worked in journalism and politics, mostly for Democratic candidates, as have a number of their staffers. To avoid spreading misinformation, they eschew the "both sides" approach followed by so many mainstream media sites under the guise of being "balanced."

They currently have outlets based in 10 states: Arizona, Virginia, Pennsylvania, Wisconsin, Michigan, Florida, Iowa, North Carolina, New Hampshire, and Nevada.