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    trendysomething in somo

    Bike serious, meditate for show, work the farm: 25 Things You Must Do In SoMo Before You Die

    Steven Thomson
    Aug 15, 2010 | 1:19 pm
    How much is that hipster in the window?

    Since it's hotter than hell outside, mortality is on the mind. In the tradition of such literary classics as 1,000 Places to See Before You Die and 1,001 Paintings You Must See Before You Die, I will be presenting a list of "25 Things You Must Do in SoMo Before You Die" throughout the month of August.

    This compilation of make-or-break activities in my made-up neighborhood of South Montrose is sure to lead you down an enlightened path of revelation and intoxication. This week: Numbers 20-16.

    20. Get seriously into bikes.

    Like freeganism and hemp-based toiletries, bicycling is more of a religion than a hobby. And for devout bicyclists, church is the monthly Critical Mass rally, in which garden variety hipsters in skinny jeans jam the streets with their skinny bikes. When you show up at one of these events, prepare to be judged.

    If you don't know the ins and outs of fixing your fixie and obscure metal compounds that comprise your bike's frame, or are unable to make a left on Taft Street against traffic while carrying a 40 — then you're better off dead.

    19. Get caught deep in thought at the Rothko Chapel.

    Meditation is cool, but only if other people are around to witness you deep in thought. The solution? Get in touch with yourself in a nondenominational (and non-commital) worship venue — and you may very well soon find yourself getting in touch with somebody else. Say "om" with one eye open and keep your mantra to yourself — you don't want to miss the hottie while you're channeling Gandhi.

    The James Turrell Skyspace at the Live Oak Friends Meeting house also accomplishes this task (if you're willing to make the commute).

    18. Claim an affiliation with Free Press Houston.

    The number of bright young hipsters in SoMo who add "Flyer Distributor for Free Press Houston" to their résumé grows daily. The reality is that everyone wants a piece of a pissed-off alt weekly, but doesn't have the stamina to keep up with that much reading. With its consistent content of no more than three hard-hitting articles, Free Press is more of a state of mind (what other publication would claim to be "locally owned by people from Houston who hate people from Dallas and Austin"?)

    In any case, it's less about the ink and more about the sponsored music events with FPH. If you know the right people there, you just might be able to see Robert Ellis for the one millionth time for free.

    17. Work at a farmers market.

    Better yet, make a friend who works at a farmers market. It's way too hot out, and if you're living like each night's your last, you won't be able to wake up that early anyway. Having an "in" at a farmers market means that you'll get the cream of the crop, whether that means the crispiest veggies or discounted bumper herbs.

    Tip: Manipulate your friend into lending you his or her market tent to use as a shade canopy at music festivals.

    16. Enroll in the UH Creative Writing program.

    Houston may not be the most literate city, but if you want to claim "intellectual snob" among your occupations before you die (which you should), then you'll be applying to the graduate creative writing program at University of Houston. Ranked second in the country, the program draws talent from around the nation to the Third Ward. Entry is competitive, so if you're not admitted, claim that you were accepted but have chosen to pursue your own writing while continuing folding ironic t-shirts full-time at Urban Outfitters.

    But if you do make the cut, you'll find the social payoff comes quickly. "Being enrolled in the creative writing program is like the equivalent of being one or two inches longer," attests one friend who's starting his second year.

    And writers always tell the truth.

    Other columns in this series:

    25 Things You Must Do In Somo Before You Die

    Meet your new best friends.

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    Airbnb pledges over $1 million to improve Houston before World Cup

    Jef Rouner
    Dec 5, 2025 | 4:15 pm
    Jerry Davis, Julian Ramirez, Laura Spanjian, Chris Canetti, and DaMarcus Beasley at the Airbnb press conference Tuesday., December 2, 2025.
    Photo courtesy of Airbnb
    From left to right, Jerry Davis, Julian Ramirez, Laura Spanjian, Chris Canetti, and DaMarcus Beasley at the Airbnb press conference Tuesday.

    According to a Deloitte study commissioned by short-term rental company Airbnb, roughly 30,000 people are expected to stay in Airbnb properties during the 2026 FIFA World Cup. With that in mind, the company has pledged over $1 million to various improvement projects in Houston as part of their Host City Impact Program.

    “Hosting a global event like the FIFA World Cup in Houston is a generational opportunity for our city," said Chris Canetti, president, FIFA World Cup 26 Houston Host Committee at a press conference on Tuesday, December 2. "It’s so much more than a game — it’s about honoring our city and the people that make it great. In Houston, we’re proud to be working together with Airbnb to ensure these benefits are felt far beyond the games, investing in projects that will leave our city better off for generations to come.”

    The $5 million Host City Impact Program is a partnership between Airbnb and FIFA to foster community spaces in places that host events like the World Cup. In Houston, their contribution will go toward two major projects.

    First, the Green Corridor, an ambitious 14-mile sustainable transit loop that will connect the FIFA Fan Festival in East Downtown (EaDo) and NRG Stadium where the game will be held, as well as meandering through various neighborhoods. Not to be confused with the Green Loop project, this pedestrian path will feature interactive maps, water refilling stations, and shaded walkways that will hopefully reduce traffic congestion around the World Cup by promoting walking spaces.

    The second project is Grow the Game, an initiative to renovate soccer fields and increase access to play across the city, particularly in underserved neighborhoods. It will also fund youth tournaments and clinics.

    "Hosting the FIFA World Cup 2026 is a historic milestone for Houston, and as leaders from the private and public sectors, we have a unique opportunity to partner and ensure its benefits reach every corner of our city," added Houston City Councilmember At-Large Julian Ramirez. "Projects like the Green Corridor will make Houston more accessible and inviting, connecting neighborhoods and expanding green spaces for all. At the same time, initiatives like Grow the Game will give local kids the chance to get on the field, build skills, and be part of something special. With Airbnb’s investment, we can create a legacy that makes Houston more desirable, equitable, and vibrant for all.”

    As the World Cup nears, the Greater Houston Area is undergoing several different transformations. In addition to the Green Corridor, Sugar Land opened a Social District last month to make it easier for visitors to party in the city's Town Square district.

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