Productivity in the Energy Corridor may dip slightly this crawfish season thanks to the imminent arrival of one of the Houston-area's most popular Cajun restaurants, BB's Cafe.
The restaurant's seventh location will be the company's third new opening in the past two years, joining Katy and Pearland. Located in the former home of Verde Cali-Mex, the 3,200 square foot space sits at a prime location with a spacious patio. The company expects to open in "Winter 2017," just in time for crawfish season.
"We decided to open there because it modeled really well on our proprietary analytical site model and every member of our executive team had a good feeling about the neighborhood, the access, and the visibility," founder Brooks Bassler tells CultureMap.
BB's has blossomed over nine years from humble beginnings in a small space on Montrose Boulevard to a growing Houston mini-empire. Credit for the success goes to Bassler's signature "Tex-Cajun" recipes that blend classic Cajun fare like po' boys and fried seafood with Houston-inspired dishes like the Tex-Cajun Virgin poutine that's topped with queso and roast beef. A fitting combination for a UH alum with Louisiana roots.
"The best perks about this location are the vibrant and beautifully manicured neighborhood, the expansive patio, and the great day time population," adds Bassler's wife Maricela. She also notes there are no direct competitors in the immediate area, which, combined with the restaurant's reputation, should help it get off to a good start.
Of course, the company has plans for further growth. Maricela says that BB's has its eye on Houston's northern suburbs for the eighth location, but she notes that the company keeps an open mind about new opportunities.
"If something comes up in another market, we will give it serious consideration," she says. "Our door is open when location scouting and when opportunities are brought to us. It really is determined by our executive team, our site study, and research."