Chicago-based pizza chain Gino's East has revealed more details about its Texas expansion. As previously reported by CultureMap in September, the company has partnered with ATX Brands, known for its breastaurant Bikinis, to open five restaurants across Texas.
The first location will open in The Woodlands by the end of the year, with Willowbrook, San Antonio, Dallas-Fort Worth and Austin to follow. Each location's design will include the graffiti walls that are a Gino's signature.
"Gino’s East is an icon in the Chicago pizza scene and we’re excited to bring the classic deep dish style to Texas,” ATX Brands founder and CEO Doug Guller.
"Gino’s East is an icon in the Chicago pizza scene and we’re excited to bring the classic deep dish style to Texas,” said ATX Brands founder and CEO Doug Guller. “As soon as I tasted Gino’s East, I knew it was a concept that would work great here. I am so excited that this is a dream that turned into a reality.”
A draft menu supplied to CultureMap shows that Gino's East will blend Chicago classics with a few items designed to please the local palate. One deep dish pizza comes topped with barbecue brisket; wine and beer selections will include local suppliers. Of course, Gino's classics like the Chicago Fire (patty-style sausage, roasted red peppers, red onion) and the spinach margherita will also be included.
Prices run $21 for a small deep dish to $33 for a large. Thin crusts run $15 to $28. Build your own options start at $15 for a small and $24 for a large. Sandwiches like meatball and chicken parmesan and plates like buffalo mac and cheese and baked mostaccioli are $8 to $12.
"We’re honored to bring a legendary taste of the Windy City to Texas,” adds Noah Himmel, vice president and third generation of the family owners of Gino's East. "We look forward to creating new menu items incorporating the Texas region's renowned fare."