Sweet Treats

Texans' J.J. Watt tackles a new ice cream flavor that really crackles

Texans' J.J. Watt tackles a new ice cream flavor that really crackles

To celebrate football season, H-E-B has rolled out a new, limited edition ice cream flavor. Texans Tackle Crackle mixes vanilla ice cream with a chocolate swirl and crunchy candy pieces. There's even a new commercial featuring Texans star and H-E-B pitchman J.J. Watt and his mom Connie touting the new flavor (although my editor thinks it's not nearly as funny as the commercial where Watt tackles H-E-B head Houston honcho Scott McClelland over a burger.)

At a impromptu tasting at the CultureMap office, the consensus was that we'd go for seconds. Chocolate and vanilla are a classic combination, and the candy provides a little texture. 

Check it out at all Houston area H-E-Bs now through the end of football season.

JJ Watt Texans Tackle Crunch ice cream
J.J. Watt appears in a commercial for Texans Tackle Crackle ice cream at H-E-B. Courtesy photo
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