To celebrate football season, H-E-B has rolled out a new, limited edition ice cream flavor. Texans Tackle Crackle mixes vanilla ice cream with a chocolate swirl and crunchy candy pieces. There's even a new commercial featuring Texans star and H-E-B pitchman J.J. Watt and his mom Connie touting the new flavor (although my editor thinks it's not nearly as funny as the commercial where Watt tackles H-E-B head Houston honcho Scott McClelland over a burger.)
At a impromptu tasting at the CultureMap office, the consensus was that we'd go for seconds. Chocolate and vanilla are a classic combination, and the candy provides a little texture.
Check it out at all Houston area H-E-Bs now through the end of football season.