Supermarket Shocker

Midtown grows up with new Whole Foods Market and luxury apartments planned for prime site

Midtown grows up with Whole Foods and luxury apartments on prime site

Morgan Whole Foods Project in Midtown, May 2015
The new mixed-use development in Midtown will feature a Whole Foods Market at the bottom of the building with luxury apartments above it. Courtesy preliminary rendering
Property where new Whole Foods and apartments will be built in Midtown
The space, located at Elgin Street between Smith and Brazos, was formerly a Social Security office, now closed. Photo by Clifford Pugh
Morgan Whole Foods Project in Midtown, May 2015
Property where new Whole Foods and apartments will be built in Midtown

Houston’s ever-growing Midtown-area, popular among young professionals for its close proximity to downtown offices and for its bustling nightlife scene, is showing no signs of slowing down. The neighborhood will get a new destination to shop and reside thanks to an eight-story supermarket-slash-luxury-apartment concept going in on a prime corner of Elgin Street between Smith and Brazos.

The multi-use development, which will take the place of a former Social Security office located at the same address, will feature a 40,000 square-foot Whole Foods Market at the bottom of the building with deluxe apartments from The Morgan Group going in directly above. Longtime Houstonians remember the property in the 1980s as a location for an exotic pet store, featuring llamas in the backyard, before it was purchased for the Social Security office.

The upscale apartments will boast Bluetooth sound systems, a sky lounge, state-of-the-art fitness center and resort style pool courtyard. The residential complex, located across the street from The Morgan Group's sister property Pearl Midtown (mid-rise), is planned to commence construction in the first quarter of 2016 with 260 apartment homes including studios, and one- and two- bedroom units.

“We're excited to bring a premier mixed-use project to one of Houston's most walkable neighborhoods in Midtown," Morgan president Alan Patton said in a statement. "Not only will Whole Foods Market be a tremendous asset to our project, but it will also help support continued development in the area. We expect that the store will be enthusiastically embraced by the thousands who work downtown and by those who take advantage of all the amenities in the vibrant Midtown district."