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New Highland Village store brings seaside style to Houston as laid-back brothers continue a national push

New Highland Village store brings preppy seaside style to Houston

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New retailers like Vineyard Vines are lighting up Highland Village. Courtesy of Greater Houston Visitors and Convention Bureau
Vineyard Vines store in The Woodlands October 2013 two men with pink mascot whale
Brothers and Vineyard Vine owners Shep and Ian Murray are spreading their colorful clothing for the whole family across the country. Photo by Marlo Saucedo
Vineyard Vines
Summers spent on Martha's Vineyard inspired Vineyard Vines clothing and accessories. Photo Courtesy Vineyard Vines
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Vineyard Vines store in The Woodlands October 2013 two men with pink mascot whale
Vineyard Vines

Vineyard Vines is bringing a second wave of its Martha’s Vineyard-inspired collection of apparel and accessories to Highland Village in late October. It’s the second Houston area store for Vineyard Vines, and part of a bigger push to establish the colorful and preppy clothing retailer across the country.

Founders and brothers Shep & Ian Murray started the company in 1998, saying goodbye to corporate America and hello to a more laid back life. The duo started with ties and evolved the collection to include playful and easygoing clothing for seaside adventures and beyond.

"Texas is a great market for us and our Houston store will allow us to better connect with the local community through events and charitable partnerships while allowing customers to shop our full range of products,” Ian Murray said in a statement.

Vineyard Vines opened in The Woodlands on Market Street in September 2013 and currently has stores in Austin and Plano. Vineyard Vines will hold an official grand opening celebration in Highland Village Nov. 12.