NY Fashion Week Spring 2017 Houston
Beachy Keen Designer

Buzzy designer Rosie Assoulin thrills fashion set with collection that's beachy keen

Buzzy designer thrills fashion set with collection that's beachy keen

Rosie Assoulin spring 2017 look 1
Rosie Assoulin striped trousers and top. Photo courtesy of Rosie Assoulin
Rosie Assoulin spring 2017 look 36
Rosie Assoulin multi-colored skirt and crop top. Photo courtesy of Rosie Assoulin
Rosie Assoulin spring 2017 look 42
Rosie Assoulin red gown. Photo courtesy of Rosie Assoulin
Rosie Assoulin spring 2017 look 18
Rosie Assoulin striped maxidress. Photo courtesy of Rosie Assoulin
Rosie Assoulin spring 2017 look 20
Rosie Assoulin print dress. Photo courtesy of Rosie Assoulin
Rosie Assoulin spring 2017 look 1
Rosie Assoulin spring 2017 look 36
Rosie Assoulin spring 2017 look 42
Rosie Assoulin spring 2017 look 18
Rosie Assoulin spring 2017 look 20

Our memories of summer holidays often stay with us forever. That certainly seems to be the case for buzzy designer Rosie Assoulin, who recreated her reminiscences of beach vacations on the Jersey Shore in a Meatpacking District gallery space as the background her spring/summer 2017 collection during New York Fashion Week.

Assoulin, a darling of fashion magazine editors for her bold designs and sunny attitude, placed her models amid potted palm trees, striped beach chairs, and sand (actually it was biodegradable packing peanuts) — and they seemed right at home in an array of outfits meant for palling around.

She emphasized the vacay theme theme with a multi-colored skirt and crop top in a beach umbrella pattern, wide-legged floral trousers, a white shirt with a glittery smiley face on the back, and a red gown as big as a parachute. She bedazzled outfits with 358,000 Swarovski crystals — one multi-striped caftan glittered with 142,000 crystals alone. (Not surprisingly Swarovski was a sponsor of her show.)

Assoulin also featured a ruffed one-shoulder top with one long sleeve, colorful striped polo dresses and beige fringed coats. Oversized beach hats and straw handbags in the shape of ceramic sculptures added to the fun.