New Store in Town

Every day is Saturday at Kate Spade with big new Houston store

Every day is Saturday at Kate Spade with big new Houston store

6 Kate Spade Saturday Rice Village store September 2013 store entrance
Bright colors and patterns abound in the new Kate Spade Saturday store in Rice Village. Photo by Elizabeth Rhodes
8 Kate Spade Saturday Rice Village store September 2013 cute
The immaculately dressed mannequins help customers with clothing choices. Photo by Elizabeth Rhodes
1 Kate Spade Saturday Rice Village store September 2013 Saturday is Excellent
Customers are welcomed to the new store with a vibrant neon sign Photo by Elizabeth Rhodes
12 Kate Spade Saturday Rice Village store September 2013 lady
Kyle Andrew, senior vice president of marketing for Kate Spade Saturday. Photo by Elizabeth Rhodes
10 Kate Spade Saturday Rice Village store September 2013 exterior day
Customers instantly encounter Kate Spade Saturday's signature yellow on Rice Boulevard. Photo by Elizabeth Rhodes
9 Kate Spade Saturday Rice Village store September 2013 bags shelves
The store is designed to highlight the offerings from Kate Spade Saturday. Photo by Elizabeth Rhodes
7 Kate Spade Saturday Rice Village store September 2013 accessories
These colorful wallets are only a few of the great accessories from the Kate Spade Saturday collection. Photo by Elizabeth Rhodes
11 Kate Spade Saturday Rice Village store September 2013 exterior from a distance
The new Kate Spade Saturday store is located on University Blvd. in Rice Village. Photo by Elizabeth Rhodes
5 Kate Spade Saturday Rice Village store September 2013 pants on table
Duo-toned and patterned jeans prominently displayed. Photo by Elizabeth Rhodes
3 Kate Spade Saturday Rice Village store September 2013
Combining bright colors with fall tones is a theme throughout the store. Photo by Elizabeth Rhodes
4 Kate Spade Saturday Rice Village store September 2013
Merchandise is displayed to be accessible to customers. Photo by Elizabeth Rhodes
2 Kate Spade Saturday Rice Village store September 2013 handbags purses
Colorful patterned handbags are displayed throughout the store. Photo by Elizabeth Rhodes
6 Kate Spade Saturday Rice Village store September 2013 store entrance
8 Kate Spade Saturday Rice Village store September 2013 cute
1 Kate Spade Saturday Rice Village store September 2013 Saturday is Excellent
12 Kate Spade Saturday Rice Village store September 2013 lady
10 Kate Spade Saturday Rice Village store September 2013 exterior day
9 Kate Spade Saturday Rice Village store September 2013 bags shelves
7 Kate Spade Saturday Rice Village store September 2013 accessories
11 Kate Spade Saturday Rice Village store September 2013 exterior from a distance
5 Kate Spade Saturday Rice Village store September 2013 pants on table
3 Kate Spade Saturday Rice Village store September 2013
4 Kate Spade Saturday Rice Village store September 2013
2 Kate Spade Saturday Rice Village store September 2013 handbags purses

Kate Spade Saturday, the newest brand from Kate Spade, has just opened its first Texas store in Rice Village — and only its third in the United States.

"Texas, and Houston in particular, are very strong markets for Kate Spade New York and since we have Kate Spade in our name we thought it would be a great place (to open a store)," said Kyle Andrew, senior vice president of marketing for Kate Spade Saturday.

The brand has six stores in Japan, one in New York City and one in Los Angeles, with another New York store planned to open next month.

What's the difference between the new brand and Kate Spade New York? "Probably the price (and) that we're much more casual," Andrew said. Kate Spade Saturday is priced about 50 percent less than Kate Spade New York.  

 While the brands are separate, Kate Spade Saturday has the "same spirit of color and patterns" that are featured by Kate Spade New York. 

While the Kate Spade New York consumer is looking to buy pricier dresses and leather handbags, Kate Spade Saturday is targeted to a younger consumer, usually in her twenties or thirties, who has less disposable income to spend on clothing, Andrew said. But younger consumers are more likely to purchase versatile pieces, as they don't have time to change outfits between their work and post-work activities and want items that can be used to create a variety of outfits.

While the brands are separate, Kate Spade Saturday has the "same spirit of color and patterns" that are featured by Kate Spade New York, Andrew said. Kate Spade Saturday is a slight departure from Kate Spade New York as the styles are quite a bit more modern, yet maintain the effortless simplicity that Kate Spade is so well-known for. Although the Kate Spade Saturday line includes leather items, the brand's primary materials are less expensive canvas and cotton.

The design of the Rice Village store, in the space that Mint previously occupied, is in keeping with the Kate Spade Saturday aesthetic, focusing on bright colors and clean lines, making the space inviting and festive.

Like the Kate Spade New York brand, Kate Spade Saturday features apparel, jewelry, accessories and housewares, including adorable coffee mugs and dinnerware, and small furnishings. The merchandise reflects the latest fall fashion trends, including patterns, leather and ombré, which are featured prominently on handbags, jeans and sweaters.

The store's opening celebration featuring free ice cream and a DJ will take place on Saturday (Sept. 28)  —naturally — from 3 to 5 pm. The store is located at 2513 University Boulevard.

The company is also building a big Kate Spade New York flagship store in Highland Village, scheduled to open next spring. There is currently a Kate Spade New York store in The Galleria, with one headed to The Woodlands in November.