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Seems Like the Real Deal

H&M appears headed to Willowbrook Mall, but until then a shirtless David Beckham rules

Until Houston gets its own H&M, no trip to Dallas is complete without a shopping stop at NorthPark Center, currently one of two spots in Texas for an H&M fix. The other H&M opened in November at Town East Mall in the Dallas/Mesquite area.

Inquiring minds wanted to know —  again — just when an H&M will be putting down stakes in Houston. So when I was in Big D last weekend to see my beloved Houston Cougars whip up on Penn State in the TicketCity Bowl, a store manager confirmed a location is going in at Willowbrook Mall in the spring.

By summer, a couple of other locations will be “sprinkled” throughout the city, she said. When asked about a more central location in The Galleria, the chatty store staff indicated there's been difficulty in negotiating space that both H&M and The Galleria are happy with. 

(The CultureMap staff is still holding out hope for an H&M location in the former Borders store at Kirby and West Alabama.)

Inquiries to Willowbrook Mall were referred to H&M, which has yet to comment on any locations.

The news is exciting, but we sure wish the store was already open so we could shop for (and perhaps ogle) the new David Beckham Bodywear for H&M collection. The men’s line pulled from Beckham’s existing wardrobe and includes briefs, trunks, boxer briefs and woven boxers, plus David’s perfect T-shirt, vest, Henley, pajama pants and long johns.

Apparently, Beckham isn’t a fan of the Calvin Klein brand made popular by Marky Mark, or, it seems, of his own endorsed Emporio Armani brand with big letters and logo on the waistband because the so waistband branding is minimal on the Beckham H&M collection. The underwear, T-shirts and pajamas range from $12.95 to $29.95.

H&M says this is just the first of many collaborations between Beckham and the retailer, which will seasonally develop new styles, fabrics and patterns with the soccer star’s seal of approval.

Hopefully, Houstonians may get to shop the collection in the Bayou City when the next line hits the stores.

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