When Lady Gaga was recently announced as the featured halftime attraction at Super Bowl 51 in Houston next February, we wondered why Taylor Swift didn't get the prized spot. After all, Swift is arguably the biggest pop star at the moment and her legions of 'tween and young adult female fans are manna from heaven for advertisers and the NFL, which is trying to appeal to a younger audience.
Well, it seems that Swift will get a lot of Super Bowl attention after all.
On Tuesday, officials announced that Swift has signed a multimillion-dollar, multi-year deal with AT&T that will have her headlining a concert on the night before the Super Bowl (February 4) at a new, custom-made 64,000 square foot venue in Houston. It will be part of the AT&T DirecTV Super Saturday Night event, which will include other undisclosed performers.
Fans will have access to tickets through a series of exclusive promotions and campaigns, Billboard reports.
The New York Post reports that Swift didn't snag the Super Bowl gig because she is paid to endorse Diet Coke and the halftime show is sponsored by rival Pepsi.
The pre-Super Bowl concert has become a featured attraction surrounding the festivities. The Red Hot Chili Peppers and Run-D.M.C. performed at the concert the day before Super Bowl 50, while the previous year's show featured Rihanna and Kanye West.