March Madness Headliner

March Madness Music Fest snags Maroon 5 as headliner for free April concert

March Madness Music Fest snags Maroon 5 for free April concert

Maroon 5 Adam Levine ear
Maroon 5 lead singer Adam Levine, in a file photo when the group performed at the Houston Livestock Show and Rodeo in 2014. Photo by © Michelle Watson/CatchLightGroup.com

Adam Levine and Maroon 5 are headed to Houston for a free concert.

The popular Grammy-award winning group will headline the 2016 NCAA March Madness Music Festival at Discovery Green on the night of April 3, officials with the NCAA and Turner Live Events announced Thursday.

The music festival will be held April 1-3 in conjunction with this year's NCAA Men's Final Four in Houston. Additional performers for the three-day music festival will be announced later.

The non-ticketed NCAA March Madness Music Festival is open to the public on a first-come basis. Sponsor Capital One will offer exclusive benefits to cardholders, including a preferred entry line to the concert.

During the Houston concert, the band's live performance will be simulcast at the 2016 iHeartRadio Music Awards occurring at the same time in Los Angeles.

The last time the NCAA held the Men's Final Four in Houston in 2011, Kenny Chesney and Kings of Leon headlined the music festival, which was known as the NCAA Big Dance Concert Series.

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