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    about as houston as...

    Ken Hoffman on why the new Houston Gamblers USFL team has zero to do with Houston

    Ken Hoffman
    Apr 15, 2022 | 1:00 pm
    Clayton Thorson Houston Gamblers
    Clayton Thorson will lead the Houston Gamblers...in Alabama.
    FoxSports/USFL/HoustonGamblers/social

    Spring has sprung in Houston, birds are chirping, we’re praying our lawnmowers start, guys are back on their bikes wearing ridiculous Spandex shorts, our cars are covered with whatever that disgusting yellow stuff is, the Houston Astros are back and the NBA playoffs are tipping off.

    Are you ready for some football? In Houston? But actually and specifically: Birmingham, Alabama?

    Against all odds, the resurrected United States Football League returns Saturday April 16, live in prime time on both NBC and Fox, with the Birmingham Stallions hosting the New Jersey Generals. It’ll be just like old times, as the Stallions and Generals were teams in the original USFL that started in 1983 and died three years later.

    Watch ESPN’s 30 for 30 called Small Potatoes: Who Killed the USFL? for the sad and frankly dumb saga.

    The all-new USFL has eight teams and two conferences. The South Conference has our Houston Gamblers, New Orleans Breakers, Tampa Bay Bandits and Birmingham Stallions. The North Conference has the New Jersey Generals, Philadelphia Stars, Michigan Panthers, and Pittsburgh Maulers.

    “Our” Houston Gamblers? The USFL isn’t hiding it, but TV commercials promoting Saturday night’s league opener don’t mention that every team, regardless of what the front of their uniforms say, will play every game in Birmingham, Alabama — at either Protective Stadium or Legion Field.

    The league and all eight teams are owned by something called the National Spring Football League Enterprises Company, LLC. — but really, Fox Sports.

    In other words, the Houston Gamblers won’t play in Houston, won’t have local ownership, no local offices, no home stadium, no local cheerleaders, the players won’t live here and local sports anchors won’t be reporting breathlessly from the sidelines in Alabama.

    The Houston Gamblers have about as much connection with Texas as, you remember that commercial, picante sauce made in New Jersey. The last line of that commercial was “get a rope.” I didn’t come out of my house for three weeks.

    As I mentioned, Saturday night’s league opener will be broadcast by both NBC and Fox, the first time two networks aired the same pro football game at the same time since the 1967 Super Bowl was on CBS and NBC. All 40 USFL regular season games will air on either NBC, Fox, USA Network, FS1, or Peacock. Check your local listings each week to find the Gamblers’ game.

    The Houston Gamblers head coach and general manager is Kevin Sumlin, former University of Houston and Texas A&M coach. The starting quarterback is Clayton Thorson, whose name sounds like the alter ego of a Marvel superhero. The team colors are black, red, gray, white and yellow-gold. (I’m not sure if crayons have that many colors.)

    The Holy Bible notes, “To everything there is a season” (Ecclesiastes 3.1). Is spring a season for football? So far, no.

    There have been several attempts by pro leagues to play a football season after the NFL’s Super Bowl – the original USFL, another USFL attempt that never got off the ground in 2010, the Alliance of American Football and two cracks by the XFL. They all flopped.

    The odds are against the USFL 3.0. But as Justin Bieber and most recently The Undertaker said, never say never.

    Speaking of odds, Vegas has posted lines on this weekend’s USFL games. Houston is a 3-point underdog against Michigan. The game will air at 11 am Sunday on NBC.

    Houston also has the longest odds to win the championship, plus-700. Since there were no pre-season games and nobody really knows anything about any of the teams, I’m putting $10 on the Gamblers this week and another $10 on them to win the title.

    Reason: why not? Don’t forget, the Houston Roughnecks were 5-0 in the 2020 XFL season until COVID shut down the league. What does that have to do with the Gamblers' chances of winning this year? Absolutely nothing.

    The USFL will have some gimmick rules: a team can go for a 3-point conversion after a touchdown, and the team scoring a touchdown can retain possession by making a first down on 4th and 12 from its own 33 yard line.

    If they fail to make a first down, the other team takes possession. If the other team sacks the quarterback on that do-or-die play, it gets the ball on the opponent’s 10 yard line – in the red area. I call it the “red zone,” too, but I’ve heard several NFL coaches call it the “red area.”

    Active roster players will make about $45,000 for the 10-game season. Practice players will earn about $15,000. No middling quarterbacks will get $40 million a year like in the NFL. (Seriously, Derek Carr, $121.5 million for three years?)

    The USFL won’t be a tough ticket. Adult tickets will be $10 and will come with three free tickets for kids under 15. I still don’t expect to see sold-out stadiums for the USFL.

    In fact, the only similarity between Houston’s team in the USFL and Houston’s team in the NFL will be half-empty stadiums.

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    open containers for all

    Houston suburb's new social district sweetens World Cup festivities

    Jef Rouner
    Nov 25, 2025 | 10:30 am
    A shot of the entrance to the First Colony Mall in Sugar Land with the Cheesecake Factory in the background.
    Photo courtesy of Visit Sugar Land
    First Colony Mall will be part of the new Sugar Land social district.

    As the 2026 FIFA World Cup nears, Houston is preparing a variety of ways to the welcome the thousands of visitors the event will draw. The latest is in Sugar Land, where city authorities announced the creation of a new social district that will open on Friday, December 5.

    “The Sugar Land Social District reflects our city’s trailblazing spirit and shows how we’re ready to redefine what a vibrant destination can be,” said Elizabeth Huff, director of economic development & tourism. “By bringing together our dining, entertainment, and cultural experiences in a walkable setting, it creates a sweeter experience for residents, visitors, and groups alike, positioning Sugar Land as a great supporter to Houston as we prepare to welcome the world for FIFA World Cup 2026.”

    Running June 11-July 29, the 2026 World Cup will feature games in the United States, Mexico, and Canada. NRG Stadium is scheduled to host seven matches over the course of the tournament. That includes five group stage matches, one in the Round of 32, and one in the Round of 16. Sugar Land has partnered with FIFA to earn the title of "Host City Supporter.

    What is a Social District?

    Basically, a social district turns large areas into a party zone where people can legally walk between various businesses and events with open containers of alcohol. Think the Wynwood Art District in Miami, Florida or the Arts District in Downtown Los Angeles, California. The lack of restrictions begets a more relaxed, party atmosphere while the focus on walkable areas adds a greater sense of community.

    The Sugar Land Social District encompasses parts of the Sugar Land Town Square and First Colony Mall. It will be open Monday through Saturday from 7 am to 2:15 am and Sunday from noon to 2:15 am. The boundaries of the district will be clearly marked to prevent people from wandering outside of them and violating open container laws. The Sugar Land Police Department will regularly patrol the district.

    More than a dozen bars and restaurants lie within the district, including Flying Saucer Draught Emporium, Little Woodrow's, Baker Street Pub, B.B. Italia, and others.

    Social District Opening Party

    The official debut of the social district on Friday, December 5 will start at 10:30 am at Little Woodrow's Sugar Land with a FIFA World Cup 2026 Final Draw Watch Party lasting until 1 pm. From 5-8 pm, the annual tree lighting ceremony will take place in the town square. Visitors who purchase beverages from three participating vendors will receive a free custom FIFA World Cup 2026 Houston and Visit Sugar Land koozie, as well as a free hot chocolate from the Visit Sugar Land cart.

    “As part of our city's Strategic Action Plan and Stimulating Economic Growth All-In Initiative, this new social district isn’t just about enjoying a drink outdoors; it’s about creating a more connected and walkable community,” said Teagan Trammell, strategic and government affairs management analyst for the City of Sugar Land. “By encouraging people to explore our local restaurants and bars on foot, we’re strengthening the bonds between residents, visitors, and businesses while showcasing the vibrant culture that makes Sugar Land stand out.”

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    news/sports
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