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    astronomical swag

    Ken Hoffman reveals the Houston Astros' grand-slam giveaways, promotions, and events

    Ken Hoffman
    Apr 12, 2022 | 4:05 pm
    Nab a World Series replica ring in July.
    Nab a World Series replica ring in July.
    Photo courtesy of ABC13

    The Houston Astros, already off to a fast start on the field, have planned more promotional giveaways for fans at Minute Maid Park this season than ever before.

    More bobbleheads, more replica jerseys (Editor’s note: How about those Space City fits!), more Dollar Dogs and more, well, everything. And, topping the fan’s wish list: more highly collectible championship rings.

    “This is our third ring (one World Series and two American League titles) in five years,” says Anita Sehgal, Astros senior vice-president, marketing and communications. “Our fans really have rallied behind them. We try to come up with something different with each ring giveaway. This year we’re giving fans an opportunity to create a collection.”

    “We will give away eight rings. Seven rings will have players’ names on them and one will have manager Dusty Baker’s name.”

    Astronomical swag
    Fans can check the promotional calendar here for specific ring giveaway dates. The first ring game will be April 19 with 10,000 fans receiving Yordan Alvarez AL Champion Replica Rings. The following night 10,000 fans will get Jose Altuve AL Champion Rings.

    Because of supply chain challenges, the first Alvarez and Altuve rings will be limited to the first 10,000 fans through the gates. Doors open two hours before the scheduled game start. The other six ring giveaways will have every fan in attendance getting a ring. An additional Avarez and Altuve ring date will be added with all fans getting the ring.

    The first bobblehead giveaway, with Yordan Alvarez hoisting the 2021 American League championship trophy, will be handed out Opening Night, April 18.

    Here’s something I didn’t know: I asked Sehgal how much input players have in creating their bobblehead. Do you ask if the player even wants a bobblehead? Do they get a say if their bobblehead is hitting or fielding? Or do they want their bobblehead to commemorate a specific achievement?

    Answer: none of the above. “A bobblehead is just as much a surprise to the player as it is to our fans,” she says. “That’s part of the fun for everybody. We make sure that the player who’s featured gets a bunch of bobbleheads so he can give them to his family and friends.”

    Dollar dogs and big bangs
    Tuesday Dollar Dog nights are back. Same with Friday night fireworks.

    “Fireworks are a longstanding tradition and we love it,” says Sehgal. “Every Friday night has a theme and we curate the show to a music playlist. We will have an Elton John and Billy Joel night for the two fabulous concerts we have coming up at Minute Maid Park.”

    The Astros marketing department has a self-imposed challenge each year — come up with something new for the following season. One recent big hit is Princess Day, which will be held July 31.

    “Princess Day is one of the things we started doing a few years ago and it’s really taken off,” Sehgal adds. “It’s so much fun to see grandparents, parents and daughters at a game. Fans will dress up as princesses. We’ll have princesses here for fans to take photos with. Over the last few years our players' families have brought their children and really turned Princess Day into a fun family event.”

    The Astros have embraced fans who love to follow stats and updates on their phones at Minute Maid Park. As part of a new partnership with Reliant, there will be phone charging stations throughout the ballpark this season. Sehgal promises that there are enough charging stations (“tons of them”) so fans won’t have to hover over them like buzzards waiting for a turn. (You know, like you see at airport.)

    “This will be the 60th season of Major League Baseball in Houston and we’ll have a robust promotional schedule celebrating our past, present and future,” Sehgal notes.

    For the H
    She admits that the marketing department can give away rings, bobble heads, jerseys, and key chains galore, but nothing keeps fans excited and coming back to the ball park more than the Astros winning games.

    “The best marketing tool we have is for our players to continue doing what they’ve been doing — winning championships,” Sehgal says. “We’re lucky that the team is very talented, but also that the players are great people off the field, too. It’s really fun to market our players. It actually makes our job a little tougher because we want to rise to the level that they’re at on the field.”

    Get your gear
    Here is the promotional schedule for the first home stand against the Los Angeles Angels and Toronto Blue Jays.

    April 18: Yordan Alvarez bobble head (10,000 fans), and a magnetic schedule for your refrigerator (all fans).

    April 19: Yordan Alvarez AL Champion replica ring (10,000 fans), Dollar Dog Night, Autism Awareness Night.

    April 20: Jose Altuve AL Champion replica ring (10,000 fans).

    April 22: Flashback Friday (1960s), Throwback Alex Bregman Colt .45s road jersey (10,000 fans), pre-game happy hour (5-7 pm), Friday night fireworks.

    April 23: Faith and Family Night featuring Micah Tyler.

    Light it up at Friday night fireworks.

    Minute Maid Park Houston fireworks
    Photo via Houston Astros/MLB.com
    Light it up at Friday night fireworks.
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    a bright flame

    Houston's game-changing free arts academy breaks ground in the East End

    Holly Beretto
    Oct 15, 2026 | 9:00 am
    Frank Liu Jr. Academy for Music and Arts (FLAMA) exterior
    Rendering courtesy of OMA
    A rendering of the exterior of the Frank Liu Jr. Academy for Music and Arts (FLAMA)'s exterior. The new school broke ground in the East End last week.

    Houston’s newest school for arts and music broke ground last week in the city’s historic East End. The Frank Liu Jr. Academy for Music and Arts (FLAMA), a tuition-free charter school, will welcome students in pre-K through 8th grade next August.

    Members of the Liu family, the school’s founding board members, elected officials, and East End community partners gathered at Buffalo Bayou Partnership’s historic Turkey Bend development for the official groundbreaking ceremony on October 8, which kicked off with a performance by the Kinder High School for the Performing and Visual Arts’ Mariachi group.

    The new school is on a portion of the former Folgers Coffee Plant, located at 235 N. Norwood St. OMA, an international architectural firm known for its approach to urbanism, cultural projects, and adaptive reuse, is transforming the 1930s plant into a state-of-the-art educational facility.

    “We’re excited to celebrate this milestone for FLAMA and look forward to seeing the transformation of the historic Folgers plant into a new home for music and arts education,” said Jason Long, one of the firm’s partners. “Like fine-tuning an instrument, our design recalibrates the existing industrial structure into an open, connected, and expressive environment for learning. FLAMA will be a new learning environment that builds on the character of the existing building while giving it new life for the community.”

    Unfolding across three stories, the school draws inspiration from Montessori education principles, which prioritize openness, independence, and collective learning through shared “neighborhoods.”

    It all begins when students, families and guests enter through a private courtyard. The welcoming space will change the building’s original industrial facade into a brightly colored, kid-friendly spot, complete with yellow and green blocks spelling out the school’s name. The original windows will be restored to preserve the building’s historic character and upgraded to meet contemporary energy standards. Similarly, all of the school’s classrooms are located around the building’s perimeter, providing an abundance of natural light.

    Inside, FLAMA’s three stories are divided so that younger students will find their classrooms at the school’s base, and they will move upward through the school as they progress through grade levels. The ground level has a common area for younger kids that could host drum circles, movement classes or “breakout play.”

    Children in first and second grade have their own, larger open space, with an eye-catching staircase, that's inspired by the curve of a French horn. The space lends itself to everything from small gatherings to performances by the school’s early musicians.

    As students progress through grades three and higher, they’ll find FLAMA’s upper floors created to meet their growing artistic and intellectual needs. One example is the open library, a shared spot for students in third through fifth grades. It has flexible furniture that can transform the space into a place for group study and project work, as well as one that can host after-school activities. Directly above this library is a second common room for middle schoolers where students in sixth, seventh, and eighth grades can study.

    These two libraries are connected by an F-shaped floor opening that references both the F-hole of a string instrument and the forte symbol. Musicians know this curly f as a note indicating them to play a passage with strength. That could easily be a metaphor for the school itself, which will combine high-quality education with rigorous academics. This visual cue emphasizes FLAMA’s desire for music and art instruction to amplify learning across reading, writing, math, and science.

    “This will be a place where children can discover their talents, families can find opportunities close to home, and music and art can open the doors to a stronger education,” said Congresswoman Sylvia Garcia, who attended the groundbreaking. “I know how much it matters when someone brings opportunity within the reach of a child.”

    Dr. R. Scott Allen, FLAMA’s founding superintendent and former principal of Kinder HSPVA, spoke about the school’s vision to pair a rigorous, engaging academic opportunity with deep immersion in music and visual arts.

    Congressman Christian Menefee, State Senator Carol Alvarado, and Houston City Councilmember Mario Castillo also delivered remarks at the ceremony, speaking about the school’s power to not only transform Houston’s Second, Third, and Fifth Ward communities, but also bring incredible education opportunities to students. Former Mayor Annise Parker, former State Board of Education Member Staci Childs, State Representative Christina Morales, and Houston City Councilmembers Joaquin Martinez and Sallie Alcorn also attended the event.

    “In this city, known for our undeniable contributions to music and arts, the gap has never been ability or talent; it has always been opportunity, and opportunity can be built,” said Kirby Liu, who spoke at the groundbreaking, memorializing his late brother’s vision of arts education for the youngest Houstonians. “When it comes to opportunity being foreclosed on our children, we will try like hell to bust those damned doors down.”

    The Frank Liu Jr. Foundation has pledged $20 million in financial support during FLAMA’s first years of operation.

    Applications are now open for kindergarten and first-grade students for the 2027-2028 school year.

    Frank Liu Jr. Academy for Music and Arts (FLAMA) exterior

    Rendering courtesy of OMA

    A rendering of the exterior of the Frank Liu Jr. Academy for Music and Arts (FLAMA)'s exterior. The new school broke ground in the East End last week.

    flamafrank liu jr academy for music and artseast endperforming-artseducation
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