Never judge a book by its cover or a building by its facade or a place by its name. Behind the doors of the modernist 1960s Neuhaus & Taylor commercial building awaits the swanky, posh new digs of ZapBoomBang Studios, a new video and audio production venture by López Negrete Communications.

Cathy and Alex López Negrete spared no detail. Think opulent patterned carpet, textured walls, damask graphics, steel accents and wavy corridors en route to state-of-the-art work suites, the design suffusing the space with luxe exclusivity, fitting for the creme-de-la-creme whose creative juices flow freely here.

With a badge, a map and a glass of bubbly in hand at the opening fete Friday night, a circle of 100 received the VIP treatment and ambled through the themed studios, watched videos and listened to the first sounds laid down at ZapBoomBang.

On the playlist was a tune of great significance. General manager Patricia Torres-Burd wanted to christen the sound waves with a collaborative project that would suffuse the studios with good karma.

Musicians Marsha Hancock, Gustavo Galindo, David Garza and Suzanna Choffel and Grammy-winning producer Andres Levin took lyrics written by six children undergoing cancer treatment at Texas Children's Cancer and Hematology Centers through the Purple Songs Can Fly program, an initiative of Houston songsmith Anita Kruse, and professionally recorded the song alongside the patients.

When the track is released publicly, proceeds from iTunes sales will support Purple Song's efforts.

In the larger Ocean's Studio, the musical party got somewhat rowdy with musicians and tuneful wannabes jammin' away to their hearts' content. Heck, with a tambourine in hand, what's someone with rhythm to do?

In the mix were Jackson Hearn, Laura Lucas, Ernie Manouse, Wes Burd, Michelle LeBlanc and Dave Henry, Federico Traeger, Gustavo Farias, Mauricio Barreto, Texas Children's Cancer Center Arts in Medicine program coordinator Carol Herron, Dr. Roy and Lisa Sheinbaum.