Tex-Mex News

7 Mexican chain restaurants from Texas attempting to conquer America

A spread of tacos, queso and beverages at Torchy's Tacos.

Torchy's is expanding across the country.

Photo courtesy of Torchy's Tacos.

The U.S. is set to be on the receiving end of an explosion of Mexican chain restaurants — and Texas, God bless, is doing its part.

An eye-opening (and clever) story on Mashed called "Mexican Chain Restaurants You're About To See Everywhere" finds 12 chains all on the verge of expansion.

Some are fast-food, some fast-casual; some serve Mexican, some Tex-Mex — but all are poised to make their nationwide entrance.

Out of the 12 concepts on the list, an impressive seven are based in Texas. And out of the seven from Texas, five are taco concepts. Our tacos are spreading across America.

One surprising fact the story reveals is how many Texas-based chains have been recently acquired by big hospitality groups, including Chuy's, Fuzzy's, and Taco Cabana, which will help further their expansion.

Here are seven Texas chains getting ready to blow up:

Chuy's
Tex-Mex chain founded in Austin in 1982 is known for its authentic, Tex-Mex food served in a fun, eclectic, irreverent atmosphere, with each location boasting its own unique, non-chain feel. They currently have 101 locations in 15 states including 10 locations in Dallas-Fort Worth. Expect more now that Darden Restaurants, Inc. (Olive Garden, LongHorn Steakouse) acquired the chain in July 2024.

Fajita Pete's
Houston chain was founded in 2008 specializing in fajitas with choice of chicken, pork, beef, and shrimp. Tortillas are handmade, and the sides are from scratch. Thanks to a robust franchising program, they currently have 30 locations across Texas, Kansas, Pennsylvania, and Colorado, including one that just opened in Austin on September 1.

Fuzzy's Taco Shop
Fuzzy's was first founded in Fort Worth in 2001, specializing in Baja-style Mexican cuisine, open for breakfast, lunch, and dinner, with burritos, tacos, and breakfast items, plus a full bar. They currently have more than 150 locations in 17 states with more on the way, since they were acquired in 2022 by Dine Brands (Applebee's Neighborhood Grill, IHOP).

Taco Cabana
Fast-casual favorite founded in San Antonio in the 1970s is noted for its good-and-cheap food including tacos, burritos, creative menu of frozen margaritas, and accommodating late-night hours. In 2021, they were acquired by Yadav Enterprises (Jack in the Box, Denny's, TGI Fridays), and Mashed says that owner Anil Yadav plans to streamline the restaurants with upgraded drive-thrus and an easier ordering process for take-out.

Taco Palenque
Fast-casual Mexican restaurant founded in Laredo in 1987 serves authentic Mexican food, including soft and crispy tacos, enchiladas, burritos, and chicken mole. While they are currently only found in Texas, the company was founded by Juan Francisco Ochoa Sr., who also founded El Pollo Loco in 1975 and he plans to expand the concept across the U.S.

Torchy's
Revered Austin taco chain started out as a taco truck in 2006 and now has 125 locations across 14 states with plans to keep expanding. Their tacos and queso are massively popular and they're never afraid to roll out new things: In fact, they just made a big menu change that included removing some menu staples entirely, replacing them with new items such as the Damn Good Tots, topped with queso and bacon.

Velvet Taco
What started out as one foodie-centric taco shop in Dallas in 2011 has grown to nearly 50 restaurants in seven states. They're known for their unique cuisine mashups such as the Chicken & Waffle taco or the Tikka Chicken taco with basmati rice. Future expansion plans include opening locations in airports.

Outside Texas
The five non-Texas chains also in expansion mode across the U.S. include:

Bubbakoo's Burritos, a Mexican joint on the Jersey Shore
BurritoBar, a Canadian chain with plans to expand into the U.S. market
Condado Tacos, founded in Columbus near The Ohio State University campus
District Taco, a small chain in the mid-Atlantic region
Surchero's, founded in Douglas, Georgia in 2007

It remains to be seen whether any will dare to enter Texas.

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NY Times names pioneering Houston restaurant to 'greatest Mexican' list

Photo by Julie Soefer Greater Houston Convention and Visitors Bureau

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The New York Times included four Texas restaurants on its list of “41 of the Greatest Mexican Restaurants Across the United States.” Published Thursday, August 13, the Texas restaurants on the list are:

Burnt Bean Co., a barbecue restaurant in Seguin
Garcia’s Mexican Food, a Tex-Mex diner in San Antonio
Hugo’s, an interior Mexican restaurant in Houston
Nixta Taqueria, a creative taco concept in Austin

Mostly written by James Beard Award-winning food writers Brett Anderson and Bill Esparza, the duo “visited dozens of Mexicans restaurants across the country over the course of a year” to compile the list, the Times explains.

“This list is not an attempt to rank the best Mexican restaurants,” the duo write. “It is, rather, a mosaic of great places to eat, from food trucks to corner restaurants to tasting-menu counters. We hope it tells an expansive story about Mexican cooking in America today — a dynamic cuisine all its own, and as American as any food.”

As Texas Monthly’s No. 1 ranked barbecue joint, Burnt Bean Co. is already well known for its smoked meats, but the Times also hails its Mexican cuisine, which includes its signature Sunday morning menu with menudo, barbacoa tacos, and brisket huevos rancheros.

“You could call it Tex-Mex barbecue, but it’s just how barbecue is eaten in a state whose Mexican border is more than 1,200 miles long,” Anderson writes

Founded in 1962, Anderson hails Garcia’s for its consistency, affordability, and pioneering combination of smoked brisket tacos. “Garcia’s is what an idealized American diner looks like in this part of the country: housemade salsas, tortillas instead of toast and plates of nourishing food at prices that explain why some customers visit multiple times a day,” he writes.

The article credits Hugo’s for introducing the city’s diners to a deeper understanding of the breadth of Mexican cuisine. “Aged into a fine-dining lion in the cradle of Tex-Mex, Hugo’s still features longtime staples like banana leaf-wrapped cabrito, grilled octopus and sautéed chapulines, not to mention mezcals and Mexican wine,” Anderson writes.

“I’m so glad I took a risk taking that train to Houston and, eventually, opening Hugo’s,” Ortega said in response to CultureMap’s request for comment about being included on the list. “I had no idea how it would turn out, I just knew was it was the food that I grew up eating and it was different than what I was seeing in Houston at the time. It was – and is – the food of my heart, my family, my ancestors. The foundation of Mexican cuisine is making everything from scratch which is what we continue to do every day at Hugo’s, and at our other concepts, too. I am humbled and thankful.”

Operated by Edgar Rico and Sara Mardanbigi, Nixta has drawn lines of Austinites eager for its creative spin on tacos, which includes Asian ingredients such as fish sauce and furikake, as well as a dessert that nods to Mardanbigi’s Persian heritage.

“The reservations-only tasting menu, served Thursday through Saturday, further showcases the couple’s stunning creativity and ambition,” writer Priya Krishna notes. “But most of the time Nixta remains what it always has been: a counter taquería of the utmost excellence.”

Of course, knowing that the list isn’t a ranking makes it easier to understand the decision to pick Hugo’s as Houston’s representative — both for its historical significance and continued excellence. If Anderson and Esparza had decided to seek out a newer option, they could have considered restaurants such as, Michelin-starred Mexican tasting menu concept Tatemó; Modern Mexican-American restaurant Belly of the Beast, which is led by James Beard Award-winning chef Thomas Bille; Maximo, which is led by James Beard Award-winning chef Adrian Torres; or Casaema, the breakfast and lunch concept that earned a spot on the Times’ list of its favorite dishes of 2024.

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