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    Foodie News

    Reality TV show falls hard for Houston food trucks — and a certain chatty writer

    Eric Sandler
    Oct 25, 2013 | 3:37 pm

    Houston food trucks are getting some international attention.

    Throughout this week, Cooking Channel show Eat St. has been filming various food trucks around the city for its fifth season. The show came to town last year, too. It's back because Eat St. found six trucks worthy of its attention.

    Senior producer David Freeman tells CultureMap in an email that he thinks Houston's truck scene is so successful for a couple of reasons. "People have embraced (food trucks) and enjoy the variety, flexibility of location and quality of the food that these trucks put out," he writes.

    "Without the truck, we wouldn't be where we are today."

    While some food trucks complain about city regulations, Freeman sees it differently. He attributes the growth in the number of trucks to the fact that "the city is more forward thinking than others and has not put the same restrictions on where these trucks can park as some do. That's very positive."

    The production crew invited me to speak as a local authority on the Eatsie Boys. Even before I became a food writer, I've always enjoyed the truck's food. The owners also have a great story, having grown from selling their signature Frank the Pretzel chicken sausage at farmers markets to a cafe and brewery. Besides, my mother thinks my career is much more legitimate when she can see me on TV, even if the Cooking Channel isn't exactly among her first options.

    When I arrived at the Eatsie Boys Cafe, the crowd, which had been instructed to arrive an hour before me, had already begun to thin out. The camera crew filmed a couple people eating the truck's signature David Chang-inspired pork snuggies (pork belly in a steamed Chinese bun). Up next, Shanna and Felice from food and fashion blog Urban Swank. I used the downtime to catch up on some other articles and talk to Eatsie Boys co-owner Ryan Soroka.

    Even though the Eatsie Boys food truck now only comes out for private events and the occasional 8th Wonder Brewery tour, Soroka says the truck "is part of our roots and where we came from. Without the truck, we wouldn't be where we are today."

    Soroka also has good news for fans who miss ordering food from the bus instead of at the cafe. "We do have a big desire and push to bring the truck back on the streets a few times a week, most likely in the spring," he says.

    As for the future, Soroka also has good news for fans who can't make it to Montrose. "Eatsie Boys Two will happen. It's probably a 2014 project. We'd like to stick with our landlord who is developing new properties around town."

    Eventually, Eat St. was ready for me. The biggest surprise is that host James Cunningham isn't at the location. He films all his segments separately and does voice-over work after the segments are edited. Over the course of a 10-minute interview, the director asked me various questions about the Eatsie Boys. Finally, I took an enormous bite of The Bomb, the Eatsie Boys version of a chicken banh mi.

    Time's up. Back to the CultureMap office.

    Eatsie Boys Ryan Soroka, Alex Vassilakidis and Matt Marcus work on the truck for the Eat St filming.

    TV show Eat St at the Eatsie Boys October 2013
    Photo by Eric Sandler
    Eatsie Boys Ryan Soroka, Alex Vassilakidis and Matt Marcus work on the truck for the Eat St filming.
    unspecified
    news/restaurants-bars

    SUDDEN SHUTTERS

    Cracker Barrel shutters Houston suburb's biscuit sandwich spot

    Brandon Watson
    Jul 21, 2026 | 5:15 pm
    Maple Street Biscuit
    Maple Street Biscuit Co./ Facebook
    Maple Street Biscuit Co. is done, but Biscuit Belly is still coming to the Heights.

    Cracker Barrel is flaking out on its Maple Street Biscuit Co. brand. On Tuesday, July 21, Louisville, Kentucky-based brunch chain Biscuit Belly announced it had acquired 35 locations of the breakfast sandwich favorite. An additional 16 units will close altogether.

    Neither Biscuit Belly nor Cracker Barrel confirmed which stores were converting, but Maple Street’s location map offers some clues. It no longer lists the restaurant's Katy location at 4906 FM1463. A recording on the location's voicemail states that it has permanently closed. Biscuit Belly does not currently have any Houston-area locations, but its website lists a Heights location (3601 White Oak Dr.) as coming soon.

    In a release, Biscuit Belly says it plans to convert all remaining stores over the next 18-24 months, starting with Cincinnati, Ohio, and Richmond, Virginia. It’s unclear whether or not that will require major renovations. A request for clarification was not immediately returned.

    Maple Street first debuted in Katy in 2022. It was most known for its oversized biscuit sandwiches like the Squawking Goat with a fried chicken breast, crispy goat cheese, and jalapeno jelly. The chain also served chicken and waffles and Southern-inspired bowls filled with grits or a potato hash.

    Biscuit Belly offers a little more variety with toasted BLTs, pancakes, and yogurt parfaits, but some of the biscuit sandwiches might look suspiciously familiar. The G.O.A.T. has a fried chicken breast, goat cheese, and sweet pepper jelly.

    The other key difference can be found in a cup. In addition to a lineup of juices and coffee drinks, Biscuit Belly pours “breakfast cocktails” like mimosas and espresso martinis. It places an old fashioned inside this category, which might require a few extra eggs.

    As Cracker Barrel pours one out for Maple Street, it hopes to recover from a plunging stock price and falling revenues. Biscuit Belly, meanwhile, says the acquisition helps it along its 10-year plan to become the “largest gourmet biscuit brand in the U.S.”

    “Acquiring an iconic brand like Maple Street, one of the original gourmet biscuit sandwich concepts, was not on my 2026 bingo card," said Chad Coulter, co-founder and CEO of Biscuit Belly, in a release. "Two of the biggest headwinds that growing brands encounter are the time required to find and build locations, and the difficulty of finding great teams. When we looked at Maple Street's geography, footprints, and established teams, a light bulb went off."

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