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    Food for Thought

    The year of the pretzel: Even high-end Houston restaurants are jumping into the new food craze

    Marene Gustin
    Marene Gustin
    Sep 20, 2013 | 9:09 am

    As a youngster in Germany my friends and I used to cruise downtown Wiesbaden to see the cathedrals, the tack shops and huge department stores.

    But the trips always included stopping by at least one of the pretzel carts on downtown streets. These were big, hot, doughy pretzels with lots of salt and mustard on the side. They were delicious and nothing like the hard, crunchy little tasteless treats sold in bags back in America.

    Some reports date the beginning of the pretzel back to 610 A.D. when an Italian monk invented pretzels as a reward for children who learned their prayers. He called the strips of baked dough, folded to resemble arms crossing the chest, pretiola (little rewards). This is from a film that used to run at the Pretzel Museum in Philadelphia.

    While bacon is still riding its 15-minutes of fame, 2013 seems to be the year of pretzel.

    Yeah, I know. That would be so cool to visit but sadly the privately run museum closed.

    Anyway, the pretzel spread rapidly through German speaking regions and likely arrived in America via German immigrants who were misnamed the Pennsylvania Dutch. (Hence the museum in Philly, a city that claims to be the pretzel capitol of America.)

    And then Americans did what they tend to do. They turned this delicious snack into those tiny, crunchy bland ones in bags sold at supermarkets.

    But suddenly, the pretzel is back, the real, doughy, made by bakers, pretzel that is. While bacon is still riding its 15-minutes of fame in eateries, 2013 seems to be the year of pretzel bread, buns and rolls. And oddly, they pair quite well with . . . bacon.

    And they’re showing up on menus from fast food chains to white-linen restaurants.

    Wendy’s has a new pretzel bacon cheeseburger on the menu. It’s a bacon cheeseburger with honey mustard sauce on a warm, soft pretzel bun. The Motley Fool credits this sandwich, launched in August, with the uptick in the company’s stock. Could be.

    And Dunkin’ Donuts joined the pretzel craze this month with a new, limited-time Pretzel Roll Roast Beef Sandwich — and the limited-time option of a pretzel bun is available for any of the chain's Bakery Sandwiches.

    Grown Up Pretzels

    A little more upscale you say? Comin’ up.

    Try The Counter, which is introducing a new Ocktoberfest menu with a Pretzel bun burger you can build your way. Plus Local Foods has truffled egg salad on pretzel bread!

    Who knows how long the pretzel craze will last? I’m certainly enjoying it right now.

    Most of these concoctions are surprisingly delicious. Very reminiscent of those long ago street pretzels: Soft and chewy bread covered by a crunchy crust spotted with sea salt.

    Who knows how long the pretzel craze will last? I’m certainly enjoying it right now. Apparently a lot of people are.

    But my new favorite pretzel dish is far from a street vendor snack.

    The Palm, that bastion of old school fine dining that recently underwent a $5 million makeover, has a new Prime Bites menu that features — wait for it — pretzel rolls with Nova Scotia lobster and bacon fondue.

    It’s an awesome bar snack or appetizer for meals. The rolls are warm and delicious topped with plenty of salt and as an added bonus, ground black peppercorns.

    Oh, and dipped into the fondue, it’s heaven on a pretzel.

    “That dish is selling very well in the bar and in the main room,” Houston Palms executive director James Martin says.

    “I don’t know why the pretzel bun. We just needed something different and these are tasty. I’m addicted to them!”

    And who wouldn’t be?

    Want to try the pretzel craze at home? You don’t have to be a baking whiz — you can buy Auntie Anne’s At-Home Baking Kit. You can pick one up at Bed, Bath & Beyond and I’m told the pretzels are fairly easy to make and taste just like the ones you buy in the shops in the malls.

    But good luck making that lobster bacon fondue at home.

    Want to try the pretzel craze at home? You don’t have to be a baking whiz; you can buy Auntie Anne’s At-Home Baking Kit.

    Auntie Anne\u2019s At-Home Baking Kit pretzels
    Auntie Anne’s Facebook
    Want to try the pretzel craze at home? You don’t have to be a baking whiz; you can buy Auntie Anne’s At-Home Baking Kit.
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    news/restaurants-bars

    Coming Attractions

    Halal BBQ and family-friendly eatery slated for Sugar Land development

    Eric Sandler
    Jul 24, 2026 | 4:30 pm
    Levant BBQ
    Levant BBQ
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    Halal barbecue and and a family-friendly restaurant are coming to Sugar Land Town Square. Commercial real estate firm Rebees announced it has signed leases with the following two restaurants, along with a couple of retail tenants.

    Levant BBQ will open its second Houston-area location in late 2026 or early 2027 in the former Ruggles Green at 15903 City Walk. Known for its halal meats, including lamb chops, leg of lamb, and lamb neck, Levant BBQ opened its first location in the Galleria area in 2024. A Dallas location followed this year.

    “I did enjoy the flavor of the lamb along with the rub heavy on cardamom and Aleppo paprika with a hint of ginger,” Texas Monthly barbecue editor wrote in a 2025 review. “The chops get a kiss of post oak smoke and are mild in flavor, with much of the fat rendered out in the long cooking process. The lamb neck was bolder — just the right amount of gaminess — and the meat shred similar to pork shoulder. I especially liked it after a dip in the house barbecue sauce made sweet and tangy with pomegranate molasses.”

    Joining Levant will be Majestic Kitchen. Located in the former Mahesh’s Kitchen space, it’s described in press materials as a “family-driven culinary concept” from Majestic Developers founders Santosh and Supraja Cividi. The couple signed a lease in May and will provide more information about when the restaurant will open in the coming weeks.

    In addition to Levant BBQ and Majestic Kitchen, Escapology Escape Rooms is now open at 2248 Texas Dr. Nishat Mills, an online fashion retailer that specializes in contemporary South Asian-inspired apparel for men and women, will open its first brick-and-mortar location at 16160 City Walk.

    Located next to First Colony Mall, Sugar Land Town Square is anchored by Sugar Land City Hall and the Houston Marriott Sugar Land. It’s home to a number of restaurants and bars, including Flying Saucer Draught Emporium, Japaneiro's Sushi Bar and Latin Grill, and B.B. Italia, an Italian-American restaurant from Berg Hospitality. Among the more recent openings is Insomnia Cookies, a cookie bakery that stays open until 3 am on the weekends.

    openingsnews-you-can-eatsugar land
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