Women: We know they love laughing alone with salad and don't care how Mexican food tastes, but there's got to be a way to get them to try eating something new. Something like … steak. I mean, it's pink, right?
Ladies might have felt excluded from boys' club steakhouses in the past, what with the heavy mahogany and the scotch and the parade of prostitutes, but no longer. Tilman Fertitta, president and CEO of Landry's Inc., is partnering with Eva Longoria to create SHe by Morton's (no apparent relation to She by Shereé) in the former Beso space at Las Vegas's sparkly Crystals at CityCenter complex.
Female-friendly details include a fashion show runway, a DJ booth and tiered dining downstairs, in which all tables will face a central dance floor featuring entertainment in five-minute vignettes.
Landry's acquired Beso in August 2011, with Longoria retaining a minority stake, after the restaurant filed for bankruptcy in January. The company also added Morton's chain of 77 steakhouses to its sizeable stable in December 2011 for a reported $116 million in cash.
"SHe restaurant is an updated interpretation of the gilded age when wealth and excessive opulence ruled America’s upper-class combined with a modern version of art deco to create a feeling of empowerment, especially for female guests," reads a Landry's press release.
Female-friendly details include a fashion show runway, a DJ booth and tiered dining downstairs, in which all tables will face a central dance floor that will feature entertainment in five-minute vignettes. Upstairs the clubbier portion of SHe will have rain curtains, cryogenic fog and "seductive female performers." You know, empowerment!
In the press release, Longoria dubs SHe "the unification of a modern boutique steakhouse with a theatrical nightclub." A grand opening is scheduled for New Year's Eve.