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    Wheely important

    How Houston stacks up to the most food truck-friendly spots in America

    Brandon Watson
    Mar 29, 2018 | 3:10 pm
    Cousins Maine Lobster Bernie's Backyard trailer
    Houston is the sixth-friendliest place for food trucks.
    Courtesy Photo

    Food trucks continue to make moves in Houston, and a comprehensive survey of the food truck industry, released earlier this month by the U.S. Chamber of Commerce, ranks just how food truck-friendly H-Town is compared to other American cities.

    To frame its research, the chamber combined publicly available statistics from counties and municipalities with data culled from a survey of 288 food truck owners and operators in 20 major cities across the United States. The research zeroed in on how regulations, costs, and restrictions can affect a food truck business.

    Houston ranks sixth overall in the field of 20, just ahead of No. 7 Austin. (Neither Dallas-Fort Worth nor San Antonio were included in the report.)

    Of particular emphasis were regulations. Many of the survey respondents reported more red tape for food trucks than for brick-and-mortar restaurants, according to the chamber. In Houston, 21 initial procedures are required for food trucks, necessitating 17 visits to regulatory agencies and $1,788 in associated costs. In Austin, there are 20 procedures, 14 trips to agencies, and $1,139 in fees. The most food truck-friendly cities like No. 1 Portland and No. 2 Denver often combine procedures to reduce legwork.

    The next metric deals with the ease of complying with restrictions once the food truck is operating, examining both the number of rules an operator must obey for regular business and the total number of square feet that trucks must keep away from various entities like schools, restaurants, or private residences.

    With only six restrictions and 160 square feet of distance, Houston ranks better than middle-of-the-pack Austin (with 12 restrictions). Both are much more favorable than cities like Minneapolis, which has 22 restrictions and 1,636 square feet of distance mandated by some rules.

    Lastly, the chamber looked at how much it costs to keep up to date with compliance including insurance; taxes; food, safety, and fire inspections; vehicle registration; and notary expenses, among other factors. In total, running a truck for a year in Houston costs $22,746, slightly higher than Austin's $22,168, but well over top-seeded Portland, which only averages a cost of $5,410.

    Like all cities in the survey, Houston has its own set of particular hurdles, most notably strict commissary rules. “We are required to visit a commissary daily, no matter if it is necessary or not,” reported one food truck owner. "Even if the truck did not vend that day, its owner must pay to visit the commissary to be serviced," notes the report.

    Despite obstacles, the food truck industry remains healthy nationwide, driving tourism dollars and often acting as an incubator for brick-and-mortar businesses, like Houston's Ripe Cuisine, the vegan offering from chef-owner Stephanie Hoban, which has plans for a restaurant at the Heights Waterworks development.

    food-trucks
    news/restaurants-bars

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    truffle masters recap

    Street corn shines at Houston's truffle-powered chef competition

    Eric Sandler
    Mar 12, 2026 | 5:32 pm
    Truffle Masters 2026
    Photo by Daniel Ortiz
    Marcus Benedict, Daniella Johner, and chef Luis Roger of MAD and BCN.

    One of Houston’s top Mexican restaurants took the top prize at this year’s Truffle Masters competition. Victoria Elizondo, chef-owner of Cochinita & Co., bested 24 other Houston chefs with Elotitos, corn brushed with chiltepin aioli, dusted with seven chile spice, and finished with shaved truffles and Parmesan.

    “The team killed it last night,” Elizondo wrote on Instagram. “We won 1st place at @thetrufflemasters all while having fun and cooking with love! Food doesn’t need to be fancy, it just needs to be made with corazón!”

    The attention couldn’t have come at a better time. As CultureMap reported last month, Cochinita & Co. is currently in the process of opening a second location in Lindale Park. Customers can invest in the project via the NuMarket platform in exchange for credits at the restaurant.

    Second prize went to Camaraderie in the Heights for its black sesame and black truffle gelato, while Cocody, a French restaurant in River Oaks, took third place for its truffle-shaped Lollys Persillade Escargot Cromesquis, essentially an escargot lollypop with with black truffle and quail egg in the middle.

    Montrose sushi restaurant Soto won People’s Choice with its Engawa fin muscle with truffle balsamic unagi sauce, kizami, and chocolate black truffle masago arare. Aniket Bhingare, a bartender at Michelin-starred restaurant Musaafer, won the cocktail competition with his Pour Me a Slice, made with truffle and herb-infused and a clarified mix of roma tomatoes, fresh basil, oregano, basil, and truffle oil.

    Other standout dishes included a Yukon Gold potato with truffle brown butter from Michelin-recognized sushi restaurant Hidden Omakase, truffle s’mores from Israeli-inspired steakhouse Doris Metropolitan, beef tartare and truffle ice cream from fine dining sushi restaurant Katami, and Credence’s truffle duck sausage with plums and truffles. Maximo, a Mexican restaurant in West U., maximized (sorry) its truffle usage with a Cachetada de Barbacoa Taco, made with nixtamalized truffle tortilla, truffle-braised barbacoa, and sottocenere al tartufo cheese with black garlic-habanero salsa

    More than 350 attended the sold-out affair, which took place at the Astorian events space in Sawyer Yards. The judging panel include both media members (such as this author) and hospitality pros. A portion of proceeds will be donated to the KNOWAutism Foundation.

    Truffle Masters 2026

    Photo by Daniel Ortiz

    Marcus Benedict, Daniella Johner, and chef Luis Roger of MAD and BCN.

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