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    Great Scott

    Texas jewelry icon Kendra Scott marks 20-year milestone with very exclusive collection

    Hannah J. Frías
    Oct 19, 2022 | 1:44 pm
    Kendra Scott_Born to Shine

    2022 marks 20 years in business for Kendra Scott.

    Courtesy of Kendra Scott

    Texas entrepreneur, designer, Shark Tank guest shark, philanthropist, and author Kendra Scott is reaching a big milestone this year. After starting her jewelry business from home with just $500, the female founder marks two decades in business in 2022, and she's releasing a special collection to celebrate.

    Nowadays, Austin-based Kendra Scott is a household name, and customers of every age deem her chic, affordable accessories to be essential wardrobe staples. The hashtag #KendraScott trends every year during rush season for Greek societies at colleges across the country, with 131.3 million views to date.

    Scott also just released a telling — and best-selling — book, Born to Shine: Do Good, Find Your Joy, and Build a Life You Love, which chronicles her two-decade journey from hopeful jeweler to nationally prominent businesswoman. (Read our interview with Scott here.)

    ”I am so proud of what my team and I have been able to create over the past 20 years at Kendra Scott," she tells CultureMap via email. "It’s incredible to see an idea that started in my spare bedroom turn into a fashion brand with over 2,600 employees and 130 stores nationwide. As a company comprised primarily of women, our core values of Family, Fashion, and Philanthropy are at the forefront of everything we do and have played a huge role in our success today."

    Even 20 years later, Scott stays true to those core values of family, fashion, and philanthropy, giving back to local, national, and international organizations every year. To date, she has donated over $50 million in philanthropic efforts; partnered with over 10,000 local causes through the Kendra Gives Back program, virtually and in-person; funded over 6,000+ research hours dedicated to improving treatment and prevention of metastatic breast cancer; and raised over $475,000 to support families touched by tragedy in national and local disasters.

    As part of celebrating 20 years in business, Scott is releasing a limited edition 20th Anniversary Collection for the holidays.

    Kendra Scott 20th Anniversary CollectionThe extremely limited collection launches Friday, October 14.Courtesy of Kendra Scott

    With just three styles, the special collection features a Dira gold diamond 38mm watch in ivory and mother-of-pearl ($8,995); the elegant Ellen 14K yellow gold drop earrings in white diamond ($4,500); and a delicate Dira 14K gold cushion pendant necklace with yellow lab-grown diamonds ($4,000). The extremely limited collection launched Friday, October 14, and will only have 20 pieces of each style available for purchase.

    "I cannot wait for the next 20 years," Scott shared, "to continue to show up for our customers, support our communities, and create beautiful, timeless jewelry for all.”

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    POSH PICKS

    Irish retailer Primark brings discount clothing to first Houston store

    Gabi De la Rosa
    Nov 18, 2025 | 9:14 am
    Primark
    Photo courtesy of Primark
    U.K. retailer Primark, brings its low priced, trend heavy fashion to the Houston market for the first time.

    European import Primark is finally landing in the Houston area. Shoppers will be able to score budget-friendly finds at Katy Mills Mall when the fast-fashion giant, known for leaning into trend-forward clothing, opens its doors on Thursday, November 20.

    The brand started in Dublin in 1969 under the name Penney's before switching to Primark to avoid competition with U.S. heavyweight J.C. Penny's as it expanded outside Ireland. Today, it operates in 11 countries with 470 stores worldwide, including over 175 in the United Kingdom. Its largest outpost in Birmingham is a massive 161,000 square feet covering five floors.

    While the store can't compete with the U.K. version's size, coming in at 30,000 square feet, the prices more than make up for it. Shoppers can expect women's denim starting at $12, men's t-shirts at $5, and kids' sweatshirts at $8. For about the price of a family meal at the food court, shoppers can pull together looks for the whole crew. In terms of quality, price, and style, its biggest competitors are H&M and Zara.

    primark Shoppers will line up at Katy Mills Mall as Primark opens its first Houston area store on November 20.Photo courtesy of Primark/Instagram

    The Katy opening is Primark's third Texas location, following McAllen and El Paso, and is part of the company's expansion across the United States. New stores are rolling out in Illinois and in Grapevine next month. In a statement, Primark U.S. President Kevin Tulip said, "These vibrant retail destinations in Texas reflect the incredible demand we're seeing across the country for affordability without sacrifice. As we continue to grow, we remain laser-focused on delivering unbeatable value and fashion that fits every family's lifestyle."

    To celebrate the grand opening, Primark will offer a weekend of fun, family-friendly activities, including live music, giveaways, and delicious treats for early-bird arrivals. Shoppers will find a full mix of women's and men's fashion, kids' clothing, accessories, homeware, and beauty once the doors open at Katy Mills on November 20.

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