Texas entrepreneur, designer, Shark Tank guest shark, philanthropist, and author Kendra Scott is reaching a big milestone this year. After starting her jewelry business from home with just $500, the female founder marks two decades in business in 2022, and she's releasing a special collection to celebrate.
Nowadays, Austin-based Kendra Scott is a household name, and customers of every age deem her chic, affordable accessories to be essential wardrobe staples. The hashtag #KendraScott trends every year during rush season for Greek societies at colleges across the country, with 131.3 million views to date.
Scott also just released a telling — and best-selling — book, Born to Shine: Do Good, Find Your Joy, and Build a Life You Love, which chronicles her two-decade journey from hopeful jeweler to nationally prominent businesswoman. (Read our interview with Scott here.)
”I am so proud of what my team and I have been able to create over the past 20 years at Kendra Scott," she tells CultureMap via email. "It’s incredible to see an idea that started in my spare bedroom turn into a fashion brand with over 2,600 employees and 130 stores nationwide. As a company comprised primarily of women, our core values of Family, Fashion, and Philanthropy are at the forefront of everything we do and have played a huge role in our success today."
Even 20 years later, Scott stays true to those core values of family, fashion, and philanthropy, giving back to local, national, and international organizations every year. To date, she has donated over $50 million in philanthropic efforts; partnered with over 10,000 local causes through the Kendra Gives Back program, virtually and in-person; funded over 6,000+ research hours dedicated to improving treatment and prevention of metastatic breast cancer; and raised over $475,000 to support families touched by tragedy in national and local disasters.
As part of celebrating 20 years in business, Scott is releasing a limited edition 20th Anniversary Collection for the holidays.
The extremely limited collection launches Friday, October 14.Courtesy of Kendra Scott
With just three styles, the special collection features a Dira gold diamond 38mm watch in ivory and mother-of-pearl ($8,995); the elegant Ellen 14K yellow gold drop earrings in white diamond ($4,500); and a delicate Dira 14K gold cushion pendant necklace with yellow lab-grown diamonds ($4,000). The extremely limited collection launched Friday, October 14, and will only have 20 pieces of each style available for purchase.
"I cannot wait for the next 20 years," Scott shared, "to continue to show up for our customers, support our communities, and create beautiful, timeless jewelry for all.”
