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    Mondo Cinema

    Heartthrobs Dennis Quaid and Zac Efron bring out the best in each other At Any Price

    Joe Leydon
    May 10, 2013 | 9:51 am

    Henry Whipple, the Iowa farmer and seed salesman played by H-Town native Dennis Quaid in Ramin Bahrani’s quietly devastating At Any Price (at the Sundance Cinemas), tries just a little too hard. And the effort is starting to show.

    We first see him at the funeral of a neighbor, accompanied by his son, Dean (Zac Efron), who obviously would prefer to be somewhere, anywhere else. Henry clearly wants Dean to take over the family business, just as he took it over from his own dad. But Dean just as clearly wants to take a detour from what’s expected of him, and make his mark as a race-car driver.

    Henry takes Dean along so his son will see just how a go-getter can get what he wants. Doing his considerable best to appear sympathetic and solicitous, Henry expresses his condolences to the late farmer’s relatives – and then tries to buy rights to the poor guy’s land right there at the graveside.

    I mean, Dennis is the all-American hero sort of badass for my generation. He was in the movies I enjoyed watching about baseball, about wanting to fly to the moon. About America. So he’s very much a hero of mine.

    Dean notices how the relatives appear shocked and offended, and more or less shoo Henry away. But Dean also notices how one of those same relatives thinks better of it, walks over to Henry’s car, and asks what amount Henry is offering.

    Chalk it up as another successful bit of wheeler-dealing for Henry, a character whose aggressively ingratiating charm while hard-selling suggests a cross between Willie Lohman from Death of a Salesman and the host of a TV infomercial for self-help books. Very early in At Any Price, it’s obvious that, despite his success at the funeral, his charm is wearing thin, and his luck is running out.

    And in terms of breaking free of the family business, Dean is going nowhere fast.

    Something bad happens, followed by something unimaginably worse, and Dean finds himself doing something he vowed he would never do. Much to his surprise – and maybe his disgust – he finds he’s very good at it.

    On the other hand, Henry winds up getting pretty much what he always wanted. But he’s unsure how long it will last. And he’s certain it wasn’t worth the price.

    At Any Price is a movie that brings out the best in just about everybody involved, and showcases performances by Quaid and Efron that must be ranked among the personal-bests for both actors.

    When the indie drama screened last fall at the Toronto Film Festival, the late Roger Ebert praised filmmaker Ramin Bahrani as “the best new American director of recent years,” and astutely noted: “Quaid’s winning smile is famous in the movies, but never has it been used to better effect than here, where it has a slightly forced, even desperate quality. It’s as if he’s running for office.”

    Ebert could have said something similar about Efron, who shrewdly plays against his bright and brash male ingénue image to indicate that, after bursting upon the scene in the High School Musical movies, he’s already fulfilling the promise he evidenced in Richard Linklater’s Me and Orson Welles.

    Quaid, Efron and Bahrani sat down with me two months ago at the SXSW Film Festival to talk about At Any Price. Here is some of what they had to say.

    CultureMap: Back in the early ‘80s, when I was working in Dallas, I covered a movie they were filming there, something called Tough Enough.

    Dennis Quaid: [Grinning] Oh, wow.

    CM: And I remember the late, great Warren Oates telling me about how impressed he was by this promising young actor in the movie named Dennis Quaid.

    Dennis: Oh, wow.

    CM: Well, flash-forward a few years, and I interview this young actor named Taylor Handley. And he’s telling me about how much he’s learning from working with this grizzled veteran on the TV series Vegas. So I’d like to ask…

    Ramin Bahrani: Look, could we just talk about Warren Oates for the next hour or so?

    CM: Don’t tempt me. What I’d like to ask each of you, Dennis and Zac, is this: What do you think you learned from working with each other?

    Zac Efron: It’s really interesting working with someone you’ve grown up watching and admiring. I mean, Dennis is the all-American hero sort of badass for my generation. He was in the movies I enjoyed watching about baseball, about wanting to fly to the moon. About America. So he’s very much a hero of mine.

    So to see Zac going through the same thing, I sort of felt like, “Well, there you go, buddy. Now it’s your turn to have it.”

    And upon meeting him – I think we sort of hit it off. Dennis is incredibly real. He’s very simple in his craft. He’s very direct. We had dinner one night, and I remember him saying: “Just feel it, and say it.” So I have to say, not only was it great meeting him, and working with him, it was pretty empowering. I feel like a young kid who was lucky to be around such a great man.

    Dennis: Well, when I was meeting with Ramin, and he said he was thinking about casting Zac to play my son, I said, “Yeah. This is a really great idea.” Because he really reminded me of myself back at that age. [Laughs] The only thing is, I think he handles it a lot better than I did.

    He was just so wide open that it really helped me get back to that same way, that same degree of openness. It reminded me of that fire that burns inside you when you’re that age. And that’s the thing to hold onto – to re-learn and get reacquainted with in your life. That’s what I got from Zac.

    Ramin: I remember noticing that, whenever the three of us would sit down somewhere -- not always, because we were kind of hidden out there in the cornfields and in the small towns -- but occasionally, there’d be a mob for Zac. It was a generational thing. With Dennis, there were always people – but they were more quiet. They’d come up and say, “Please, sir, could I have an autograph,” or something like that. But with Zac – yeah, there were mobs.

    And I remember Dennis watching it. And there was something wry in his look, as if he were thinking, remembering, learning. And I remember thinking, “I wonder exactly what’s going on inside his head?”

    Dennis: I remember a moment when I was doing Great Balls of Fire. We were out on location somewhere – I think out in East Arkansas, or West Memphis. And at one point, there were something like 400 girls rocking my trailer while I was inside it. They wound up having to call in the police.

    And when I came out of my trailer to head for the set, they all came towards me. And I’ve got to tell you – it was sort of a frightening experience. And so to see Zac going through the same thing, I sort of felt like, “Well, there you go, buddy. Now it’s your turn to have it.”

    CM: Ramin, what made you think these two guys were perfect to play father and son – and play these two particular characters?

    Ramin: Well, Dennis – for all the reasons Zac said. I grew up watching all his films, and there was something iconic about him. That was something that matched the part – which I felt I could subvert. Like, I could subvert the idea of the guy who wanted to go to the moon, I could subvert the guy who was in The Rookie. This was a character I could subvert by bringing in the idea of Willie Lohman from Death of a Salesman, by turning this famous smile into something more crooked.

    And I remember that in my effort to sort of re-imagine him for the part, I watched him on YouTube, on Ellen. And he was doing improvisation with her. And I just immediately liked him. And I liked the idea of working with an actor who could do that. Who could be spontaneous, who could be alive, who could be fresh – and who could give us a glimpse of who he might be.

    CM: And Zac?

    Ramin: I had seen him in Richard Linklater’s Me and Orson Wells, and I thought he was very good in it. But I didn’t know his other films. So I watched him on YouTube, too – on late-night talk-shows with the volume down. And when he would turn to look at the audience to laugh at a joke, I thought he looked sinister.

    Zac: [Laughs] Really?

    Ramin: And I thought this is good for the part, because I’m going to subvert Zac, too. And turn him into a darker character, unlike the other parts he had played.

    Besides, really, when you look at the two of them – they really do look like father and son.

    Dennis Quaid, from left, director Ramin Bahrani and Zac Efron from At Any Price at SXSW

    Mondo Cinema Dennis Quaid, director Ramin Bahrani and Zac Efron At Any Price at SXSW
    Photo by Joe Leydon
    Dennis Quaid, from left, director Ramin Bahrani and Zac Efron from At Any Price at SXSW
    unspecified
    news/entertainment

    Weekend event planner

    Here are the top 14 things to do in Houston this weekend

    Craig D. Lindsey
    Oct 21, 2026 | 6:30 pm
    Seth Meyers
    Photo courtesy of NBC
    Seth Meyers will perform at Bayou Music Center on October 24.

    If you wanna get in the spooky, cinematic spirit before Halloween pops off next weekend, on Thursday, Kefita Coffee will screen the cult vampire flick Ganja & Hess, while Box 13 ArtSpace will have a demonic double feature of The Exorcist and The Devils. And, on Sunday, Shoeshine Charley’s Big Top Lounge will close out its horror-tinged month of Mid Main Movie Club double bills with The Shining and The Thing.

    Here are some other events and happenings going down this weekend, from a Mediterranean festival to an East Montrose tour/walk to a two-night performance from someone who really adores Beyonce.

    Seth Meyers
    Photo courtesy of NBC

    Seth Meyers will perform at Bayou Music Center on October 24.

    Thursday, October 22

    Architecture Center Houston presents "Big Dome, Bigger Dreams: Visions for Harris County Domed Stadium" opening reception
    "Big Dome, Bigger Dreams: Visions for Harris County Domed Stadium" explores the history, significance, and possible future of one of Houston’s most recognizable landmarks. The exhibition traces the Astrodome, from its groundbreaking development and revolutionary engineering achievements through its decades of historic events, decline, and ongoing debate over its future. Through Friday, January 22. 5:30 pm.

    Gente de Teatro presents El Test
    Would you prefer $100,000 now or $1,000,000 in 10 years? The play El Test (The Test) begins with a simple question and uses humor and intelligence to strip away the masks we all wear. What starts as an innocent game ends up questioning everything: love, success, failure, friendship, ethics, the fear of time's passage, and the small lies each character has used to construct their identity. All performances are in Spanish. Through Sunday, November 1. 7:30 pm (3:30 pm Sunday).

    Theatre Under the Stars presents Mrs. Doubtfire
    Based on the beloved 1993 film, Mrs. Doubtfire tells the hysterical and heartfelt story of an out-of-work actor who will do anything for his kids. After losing custody in a messy divorce, he creates the kindly alter ego of a Scottish nanny in a desperate attempt to stay in their lives. A hysterical and heartfelt story about holding onto your loved ones against all odds, Mrs. Doubtfire is the musical comedy that proves we’re better together. 7:30 pm (8 pm Friday; 2 & 8 pm Saturday; 2 pm Sunday).

    Friday, October 23

    Barbara Bush Houston Literacy Foundation presents Power of Literacy Luncheon
    Barbara Bush Houston Literacy Foundation’s Ladies for Literacy Guild will host its annual Power of Literacy Luncheon, now in its 11th year. The luncheon will feature a conversation with Grammy/Emmy winner Harry Connick, Jr., who will discuss his new book, Babe: Elaboratio - A Tribute to My Mother. Attendees will also enjoy a silent auction, raffle and special “Giving Tree” opportunity. Proceeds from this year’s luncheon will benefit childhood literacy initiatives throughout the Houston area. 11 am.

    St. George Orthodox Christian Church presents Houston Mediterranean Festival
    The Houston Mediterranean Festival celebrates the culture and flavors of the Mediterranean, featuring dishes like gyro, shawarma, and baklava, plus Arabic entertainment from around Houston and dancing from the St. George Dabke troupe. For two days, families can enjoy petting zoo visits, face painting, and balloon artists. Visitors can also explore the Mediterranean marketplace, take a tour of the church, and bid in the silent auction for a chance to take home something special. 11 am.

    Rice Cinema presents The Fall
    In co-writer/director Tarsem Singh’s 2006 fantasia, a young immigrant girl recovers from a broken arm in a Los Angeles hospital during the 1920s. She befriends a bedridden stuntman who was paralyzed after an accident on set. He tells her an epic, fantastical tale about a group of outcast heroes seeking revenge against an evil ruler. As the line between reality and imagination blurs, the stuntman’s story reflects his own fragile emotional state, and the girl weaves herself and the people around her into his vivid mental landscape. 7 pm.

    Houston Symphony presents "Hocus Pocus Pops"
    "Hocus Pocus Pops" is packed with music, costumes, candy, and just the right amount of mischief. The Houston Symphony will present a family-friendly concert full of spooky favorites, playful surprises, and magical moments that bring the spirit of Halloween to life. Folks are encouraged to come dressed in their best costume. Before the concert, kids and families can explore the plazas for trick-or-treating, activities, and festive fun. 7:30 pm.

    Saturday, October 24

    The East Montrose Civic Association presents the 15th Biennial Home Tour and Art Walk
    The East Montrose Civic Association will host its day-long, 15th Biennial Home Tour and Art Walk this weekend. During the 1960s, East Montrose became a center for the counterculture and hippie communes. Today, this pedestrian-friendly area exhibits a diverse mix of people and architecture. Tourgoers can get a glimpse of how the architecture has been transformed over the years, with results of unique renovations that are characteristic of this distinctive, eclectic neighborhood. 10 am.

    Flying Saucer presents 15th Anniversary Celebration
    Flying Saucer will celebrate 15 years in Sugar Land Town Square with a block party featuring craft beer, music from DJ Jetplane, anniversary beer experiences, exclusive merchandise, and raffles featuring prizes from our Sugar Land Town Square neighbors. Attendees can join the beer-sampling experience for $30. They will receive a taster card and a custom 15th Anniversary Taster glass, along with access to a choice of up to 10 rare beer pours. 4 pm.

    The Hobby Center for the Performing Arts presents Beyond Broadway: Tituss Burgess
    Tituss Burgess is known from Unbreakable Kimmy Schmidt, Schmigadoon, one of his many star turns on Broadway (Oh, Mary!, Moulin Rouge, Guys and Dolls, The Little Mermaid, Jersey Boys), or all these memes. Wherever you know him from, he’s one of the most versatile and dynamic performers out there. This one-night-only concert will feature a wide swath of music, ranging from classic and modern musical theatre hits to songs by John Mayer, Shirley Bassey, Bette Midler, music from Porgy & Bess, and more. 7:30 pm (1 pm Sunday).

    Bayou Music Center presents Seth Meyers
    When he’s not trying to make sense every weeknight on his NBC late-night talk show, Seth Meyers still heads out on the road and does stand-up. The former Saturday Night Live head writer/Weekend Update anchor has already dropped two specials (Netflix’s Lobby Baby in 2019 and HBO’s Dad Man Walking in 2024). He’ll be in the Lone Star State for two shows this weekend – first hitting Dallas on Friday, then Houston on Saturday. 7 pm.

    Sunday, October 25

    Space City Fest
    Space City Fest is a Christian music festival recognized as one of the largest Christian hip hop festivals in the country. This year’s festivities will be headlined by four-time Grammy winner Lecrae. It will also feature performances from other Christian hip hop artists. The event will be hosted by Houston’s own Von Won — Christian hip hop artist, community leader, and lead pastor of Space City Church. 4 pm.

    The Museum of Fine Arts, Houston presents The Third Man
    Joseph Cotten, Alida Valli, and Orson Welles star in director Carol Reed’s gripping 1949 drama, set in post-World War II. Allied-occupied Vienna. An American novelist arrives in the city, learns that his longtime friend Harry Lime is dead, and sets out to find out what happened while also becoming involved with his friend’s lover. Globally acknowledged as a masterpiece, The Third Man (which will be shown in glorious 35mm!) is must-see essential cinema. 5 pm.

    BEAR...BE A Resource presents Stetsons & Stilettos
    Stetsons & Stilettos is BEAR...BE A Resource's largest fundraising event of the year. The Western-inspired evening supports the group's work providing essential resources, comfort and dignity to at-risk and CPS-involved children and their caretakers across Greater Houston.

    People can enjoy food, an open bar, live music, a magician performance, silent and live auctions, a wine and liquor pull, bandana embroidery, and more. Attire can range from Western wear and boots to cocktail attire and stilettos. 6:30 pm.

    things to dohalloweenevent-plannerweekend eventshouston
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