Surprise! we ain't that bad

Shocker poll results reveal how outsiders actually view Texas

They like us. They really like us, y'all.

Photo by Adam Gerard/Flickr

Despite calls to #BoycottTexas by sports groups, business groups, women's groups, and more over any number of state laws and public policies sparking national outrage (here's a recent list), a surprising new poll shows a majority of Americans view Texas in a positive light.

And, the recent findings are a noteworthy increase from a previous year's poll.

The survey from Crosswind Media and Public Relations shows 59 percent of Americans outside of Texas view the state favorably, with 33 percent having a “very positive” view of the state, and 26 percent having a “somewhat positive” view.

On the other side of the spectrum, 21 percent of those surveyed did not view Texas positively. Nine percent held a “somewhat negative” view, and 12 percent had a “very negative” view of the state. Only 17 percent of Americans polled held a “neutral” view about Texas.

The survey also asked about the state’s friendliness for starting businesses, raising families, and traveling on vacation. 66 percent of Americans saw Texas as a good place to start a business, 64 percent said it was a great place to raise a family, and 69 percent of respondents considered the state a great travel destination.

The business- and family-friendliness categories were 13 and 12 percent increases year-over-year from their 2022 survey. Additionally, their data suggests San Antonio is the leading vacation destination for most Americans.

In a press release, Crosswind CEO Thomas Graham remarked that the state is “heading in the right direction” by poll-takers, after last year’s poll resulted in only 45 percent of outsiders viewing Texas in a positive light.

"This survey demonstrates the durability of the brand of Texas as being pro-business, family-friendly, and a premier travel destination," he said.

But, does it?

Only 845 people were surveyed… by a public relations firm that's charged with "Branding Texas." So take that with as big of a grain of salt as you’d like.

The full report and its methodology is available on their website.

reports texas city life

sustainability news

Airbnb pledges over $1 million to improve Houston before World Cup

Jerry Davis, Julian Ramirez, Laura Spanjian, Chris Canetti, and DaMarcus Beasley at the Airbnb press conference Tuesday., December 2, 2025.

Photo courtesy of Airbnb

From left to right, Jerry Davis, Julian Ramirez, Laura Spanjian, Chris Canetti, and DaMarcus Beasley at the Airbnb press conference Tuesday.

According to a Deloitte study commissioned by short-term rental company Airbnb, roughly 30,000 people are expected to stay in Airbnb properties during the 2026 FIFA World Cup. With that in mind, the company has pledged over $1 million to various improvement projects in Houston as part of their Host City Impact Program.

“Hosting a global event like the FIFA World Cup in Houston is a generational opportunity for our city," said Chris Canetti, president, FIFA World Cup 26 Houston Host Committee at a press conference on Tuesday, December 2. "It’s so much more than a game — it’s about honoring our city and the people that make it great. In Houston, we’re proud to be working together with Airbnb to ensure these benefits are felt far beyond the games, investing in projects that will leave our city better off for generations to come.”

The $5 million Host City Impact Program is a partnership between Airbnb and FIFA to foster community spaces in places that host events like the World Cup. In Houston, their contribution will go toward two major projects.

First, the Green Corridor, an ambitious 14-mile sustainable transit loop that will connect the FIFA Fan Festival in East Downtown (EaDo) and NRG Stadium where the game will be held, as well as meandering through various neighborhoods. Not to be confused with the Green Loop project, this pedestrian path will feature interactive maps, water refilling stations, and shaded walkways that will hopefully reduce traffic congestion around the World Cup by promoting walking spaces.

The second project is Grow the Game, an initiative to renovate soccer fields and increase access to play across the city, particularly in underserved neighborhoods. It will also fund youth tournaments and clinics.

"Hosting the FIFA World Cup 2026 is a historic milestone for Houston, and as leaders from the private and public sectors, we have a unique opportunity to partner and ensure its benefits reach every corner of our city," added Houston City Councilmember At-Large Julian Ramirez. "Projects like the Green Corridor will make Houston more accessible and inviting, connecting neighborhoods and expanding green spaces for all. At the same time, initiatives like Grow the Game will give local kids the chance to get on the field, build skills, and be part of something special. With Airbnb’s investment, we can create a legacy that makes Houston more desirable, equitable, and vibrant for all.”

As the World Cup nears, the Greater Houston Area is undergoing several different transformations. In addition to the Green Corridor, Sugar Land opened a Social District last month to make it easier for visitors to party in the city's Town Square district.

world cup transportation sustainability parks