Despite calls to #BoycottTexas by sports groups, business groups, women's groups, and more over any number of state laws and public policies sparking national outrage (here's a recent list), a surprising new poll shows a majority of Americans view Texas in a positive light.

And, the recent findings are a noteworthy increase from a previous year's poll.

The survey from Crosswind Media and Public Relations shows 59 percent of Americans outside of Texas view the state favorably, with 33 percent having a “very positive” view of the state, and 26 percent having a “somewhat positive” view.

On the other side of the spectrum, 21 percent of those surveyed did not view Texas positively. Nine percent held a “somewhat negative” view, and 12 percent had a “very negative” view of the state. Only 17 percent of Americans polled held a “neutral” view about Texas.

The survey also asked about the state’s friendliness for starting businesses, raising families, and traveling on vacation. 66 percent of Americans saw Texas as a good place to start a business, 64 percent said it was a great place to raise a family, and 69 percent of respondents considered the state a great travel destination.

The business- and family-friendliness categories were 13 and 12 percent increases year-over-year from their 2022 survey. Additionally, their data suggests San Antonio is the leading vacation destination for most Americans.

In a press release, Crosswind CEO Thomas Graham remarked that the state is “heading in the right direction” by poll-takers, after last year’s poll resulted in only 45 percent of outsiders viewing Texas in a positive light.

"This survey demonstrates the durability of the brand of Texas as being pro-business, family-friendly, and a premier travel destination," he said.

But, does it?

Only 845 people were surveyed… by a public relations firm that's charged with "Branding Texas." So take that with as big of a grain of salt as you’d like.

The full report and its methodology is available on their website.