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    swift payout?

    Ken Hoffman handicaps 10 Taylor Swift bets on Super Bowl Sunday — from smart to silly

    Ken Hoffman
    Feb 5, 2024 | 3:13 pm
    Travis Kelce Taylor Swift 2024 afc champioinship
    Photo by Patrick Smith/Getty Images

    I just don’t get the backlash and furor over TV showing Taylor Swift in a suite cheering on her boyfriend at Kansas City Chiefs games. Even David Letterman had to weigh in recently, telling haters to “shut up.”

    Of course I get it, really. She is the biggest music star in the world — in some ways the biggest of all-time — and we know how she feels about certain political issues. Plus her boyfriend does commercials for a Covid vaccine.

    But Taylor Swift doesn’t shove her politics down viewers’ throats. She doesn’t mention politics at her football stadium-sized shows. She doesn’t leak which suite she’ll be attending at Chiefs’ games — like Kim Kardashian informing the paparazzi where she’s having dinner that night.

    From everything I’ve read about Swift, she appears to be a decent person, generous to her tour people, beloved by her friends, and there’s never been a hint of scandal around her. As we reviewed here, she put on a tremendous, three-hour show for three nights, and even had an impact here after she left. (The University of Houston is even teaching a business class on her entrepreneurial genius.)

    Taylor Swift Houston 2023 Eras TourSwift made the most of her nights in Houston. Photo by Marco Torres/Marco from Houston

    Oh, and Sunday, February 4 night, she won her unprecedented fourth Grammy for Album of the Year. Unprecedented means more than anybody ever in the history of music. That’s not Milli Vanilli winning Best New Artist.

    By the way, we’re not talking like network sports cameras are trained on Taylor Swift every other play or they have a split screen, the game on one side, Swift high-fiving her friends on the other.

    Cameras show her only 28 seconds during a Chiefs game. Thats it: 28 seconds. And, she always has a “get that camera off me” look on her face.

    Nobody’s complaining when NFL games show morbidly obese drunk guys without their shirts spelling out P-A-C-K-E-R-S in 10-below at Lambeau. In Houston, cameras always show the same fans dressed up like — well, I don’t know what they’re supposed to be — in the endzone at Texans games.

    Swift condemnation

    Swift obviously is a Hail Mary for some Democrats, who are wishin’ and hopin’ she endorses President Biden for re-election. She has given no indication that she will do that.

    Yet Republicans can’t stand the whole Taylor Swift thing, and there’s only one reason they are howling about cameras on her at NFL games. Taylor Swift may be the most crystal-clear divide — more than the border, more than abortion, more than Modela Especial vs. Bud Light — among American voters.

    Meanwhile, it appears that she could give a flying Philadelphia flip about the controversy about her. She reportedly will be in attendance at the Super Bowl on Sunday, February 9, taking a supersonic Tom Swift (no relation) spaceship after her concert in Tokyo the night before.

    Betting on Swift

    Now, I’m not a betting man, but the Taylor Swift craziness has me scouring Super Bowl prop bets for some Swiftie action. There are 89 Swift prop bets involving Swift. I may as well make a few bucks off something I don’t understand.

    These are 10 for-real bets you can make in Vegas or online in 36 states, not including Texas (but ask the teenager next door how to do it anyway).

    1. Cameras will show Swift holding and eating a hot dog during the game. Yes is (+300). I’m all over no. How do you not know that Swift is a chicken strips girl?
    2. Travis Kelce will propose to Swift on the field after the game. No is (-600). This is a gift. No way will Kelce try to seal the deal with a cheap publicity stunt like that. First, it would only be possible if the Chiefs win, and they’re currently 2-point underdogs. I think the Chiefs do pull the upset, but I’m still betting no.
    3. Will Donna Kelce be shown hugging Taylor Swift during CBS’ telecast. Yes is (-120). I’m betting yes. They’re huggers (especially Swift) and there’s nothing wrong with that.
    4. How long will Swift be shown live on TV during the game (over 32.5 seconds is -120). It will be under. It’s a political year and CBS doesn’t want to poke roughly half of the country.
    5. Swift will wear a Travis Kelce jersey during the game. No is (-170.) Tacky. She won’t.
    6. Swift to be shown live after the Chiefs first touchdown. Yes is (-400.) This is the lock of the millennium – a thousand percent yes. Unless the 49ers are up 49-0 and the Chiefs score a garbage TD with a minute left in the game.
    7. Who will say Taylor Swift’s name first? Jim Nantz (-150) or Tony Romo (+110). It will be Nantz. Romo will be on his best behavior after taking some critical slaughter over his lack of preparation. He will be all-football, all-the-time.
    8. Will Swift be shown crying if the Chiefs lose? No is (-500.) I’m saying no. Trick question. The Chiefs are gonna win.
    9. Swift will be shown doing the heart sign. No is (-250). She won’t do it. It’s played out.
    10. Swift will be shown holding an alcoholic drink during the game. No is (-160). I’m saying yes. Drinks will be provided free in her booth. She’s 34 years old. She will be jet-lagged out of her mind. It’s a football game.
    -----

    What do you think of the Taylor Swift effect? Would you bet on — or against — her during the Super Bowl? Let Ken know at ken@culturemap.com or on Twitter.

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    a bright flame

    Houston's game-changing free arts academy breaks ground in the East End

    Holly Beretto
    Oct 15, 2026 | 9:00 am
    Frank Liu Jr. Academy for Music and Arts (FLAMA) exterior
    Rendering courtesy of OMA
    A rendering of the exterior of the Frank Liu Jr. Academy for Music and Arts (FLAMA)'s exterior. The new school broke ground in the East End last week.

    Houston’s newest school for arts and music broke ground last week in the city’s historic East End. The Frank Liu Jr. Academy for Music and Arts (FLAMA), a tuition-free charter school, will welcome students in pre-K through 8th grade next August.

    Members of the Liu family, the school’s founding board members, elected officials, and East End community partners gathered at Buffalo Bayou Partnership’s historic Turkey Bend development for the official groundbreaking ceremony on October 8, which kicked off with a performance by the Kinder High School for the Performing and Visual Arts’ Mariachi group.

    The new school is on a portion of the former Folgers Coffee Plant, located at 235 N. Norwood St. OMA, an international architectural firm known for its approach to urbanism, cultural projects, and adaptive reuse, is transforming the 1930s plant into a state-of-the-art educational facility.

    “We’re excited to celebrate this milestone for FLAMA and look forward to seeing the transformation of the historic Folgers plant into a new home for music and arts education,” said Jason Long, one of the firm’s partners. “Like fine-tuning an instrument, our design recalibrates the existing industrial structure into an open, connected, and expressive environment for learning. FLAMA will be a new learning environment that builds on the character of the existing building while giving it new life for the community.”

    Unfolding across three stories, the school draws inspiration from Montessori education principles, which prioritize openness, independence, and collective learning through shared “neighborhoods.”

    It all begins when students, families and guests enter through a private courtyard. The welcoming space will change the building’s original industrial facade into a brightly colored, kid-friendly spot, complete with yellow and green blocks spelling out the school’s name. The original windows will be restored to preserve the building’s historic character and upgraded to meet contemporary energy standards. Similarly, all of the school’s classrooms are located around the building’s perimeter, providing an abundance of natural light.

    Inside, FLAMA’s three stories are divided so that younger students will find their classrooms at the school’s base, and they will move upward through the school as they progress through grade levels. The ground level has a common area for younger kids that could host drum circles, movement classes or “breakout play.”

    Children in first and second grade have their own, larger open space, with an eye-catching staircase, that's inspired by the curve of a French horn. The space lends itself to everything from small gatherings to performances by the school’s early musicians.

    As students progress through grades three and higher, they’ll find FLAMA’s upper floors created to meet their growing artistic and intellectual needs. One example is the open library, a shared spot for students in third through fifth grades. It has flexible furniture that can transform the space into a place for group study and project work, as well as one that can host after-school activities. Directly above this library is a second common room for middle schoolers where students in sixth, seventh, and eighth grades can study.

    These two libraries are connected by an F-shaped floor opening that references both the F-hole of a string instrument and the forte symbol. Musicians know this curly f as a note indicating them to play a passage with strength. That could easily be a metaphor for the school itself, which will combine high-quality education with rigorous academics. This visual cue emphasizes FLAMA’s desire for music and art instruction to amplify learning across reading, writing, math, and science.

    “This will be a place where children can discover their talents, families can find opportunities close to home, and music and art can open the doors to a stronger education,” said Congresswoman Sylvia Garcia, who attended the groundbreaking. “I know how much it matters when someone brings opportunity within the reach of a child.”

    Dr. R. Scott Allen, FLAMA’s founding superintendent and former principal of Kinder HSPVA, spoke about the school’s vision to pair a rigorous, engaging academic opportunity with deep immersion in music and visual arts.

    Congressman Christian Menefee, State Senator Carol Alvarado, and Houston City Councilmember Mario Castillo also delivered remarks at the ceremony, speaking about the school’s power to not only transform Houston’s Second, Third, and Fifth Ward communities, but also bring incredible education opportunities to students. Former Mayor Annise Parker, former State Board of Education Member Staci Childs, State Representative Christina Morales, and Houston City Councilmembers Joaquin Martinez and Sallie Alcorn also attended the event.

    “In this city, known for our undeniable contributions to music and arts, the gap has never been ability or talent; it has always been opportunity, and opportunity can be built,” said Kirby Liu, who spoke at the groundbreaking, memorializing his late brother’s vision of arts education for the youngest Houstonians. “When it comes to opportunity being foreclosed on our children, we will try like hell to bust those damned doors down.”

    The Frank Liu Jr. Foundation has pledged $20 million in financial support during FLAMA’s first years of operation.

    Applications are now open for kindergarten and first-grade students for the 2027-2028 school year.

    Frank Liu Jr. Academy for Music and Arts (FLAMA) exterior

    Rendering courtesy of OMA

    A rendering of the exterior of the Frank Liu Jr. Academy for Music and Arts (FLAMA)'s exterior. The new school broke ground in the East End last week.

    flamafrank liu jr academy for music and artseast endperforming-artseducation
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